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Tag Archives: brand

The Ultimate Guide to Influencer Marketing in 2019

Have you ever purchased something because a well-known person you admire use the product or service? I’m definitely guilty of this — in fact, I recently bought myself a brand-new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself applying the ski. …

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Global alliance can bring money, not technology: Biyani

MUMBAI: World confederations would benefit Indian retailers in terms of money infusion, but they wouldn’t necessarily bring in better engineering to the market, said Kishore Biyani, the founding fathers of the country’s largest retailer Future Group.“They bring only fund. Technology is not a big thing, ” Biyani said at India …

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The 25 most innovative CMOs in the world in 2018

_ Jenny Cheng/Business Insider Today, chief marketing officers play a far more active role in the C-suite than ever before. They don business hats in the boardroom, chart out innovation strategies and ways to integrate technology at scale, and drive measurable results. With marketers emerging as stewards who steer organizations …

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