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The Ultimate Guide to Influencer Marketing in 2019

Have you ever purchased something because a well-known person you admire use the product or service?

I’m definitely guilty of this — in fact, I recently bought myself a brand-new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself applying the ski.

I was in the market for a new ski and espoused Whitney for quite some time. I figured since she used this particular ski, I should too — if Whitney promotes it, why wouldn’t I enjoy it?

You might be thinking, “Slightly questionable logic, Kristen”. Maybe.

But, did Whitney’s post get me to buy the ski? Oh, yeah.( And I do love my brand-new ski for those of you wondering .)

This is just one example of a tactic used by industries across virtually every industry called influencer marketing.

Download the step-by-step guide on how to build valuable relationships with  experts & influencers here.

Examples of these channels include social media, blogs, towers, digital and publish ads, and television services and facilities. Influencer marketing is increasingly more popular among jobs these days because traditional publicize has become less effective in attract leads and customers.

Influencer marketing runs because it applies tactics like word-of-mouth marketing and social proof, which are now critical various aspects of any successful marketing strategy. Patrons trust their peers, pals, and people they admire more than the companies selling the products and services they purchase and use.

Before we dive into the different types of influencers, let’s review the difference between a brand influencer and a label diplomat, as they’re often disorient terms.

Brand Influencer vs. Brand Ambassador

A brand influencer refers to someone who has a following within a specific niche that they engage with regularly. Because of this, they have the power to impact their buy decisions. The major types of brand influencers include micro-influencer, luminary influencer, blog influencer, social media influencer, and key opinion commander( each of which we’ll define momentarily ).

For example, social media influencer @leximars has worked with Lulus in the past to share different outfits and styles on her Instagram account featuring their robe and accessories. Lexi tags Lulus in her posts so her adherents can learn more about the label, follow them on Instagram, or click their website link to shop for specific products they realise on Lexi’s page.



A brand ambassador is hired by a business to work under contract to help them reach specific goals: grow brand awareness and boost transitions and sales. A brand ambassador’s contract is typically long-term( several months or even years ). During that time, they represent the brand and the lifestyle associated with it and have deep knowledge about the business’s products or services. They don’t necessarily need to be an influencer prior to becoming an ambassador.

For example, Quest Nutrition’s brand ambassador program requires all interested individuals to apply to their program. Quest looks for individuals who embody their brand, are positive spokespeople for their products, develop social media posts to promote their products, and live the Quest lifestyle.

Anyone who matches their criteria is able to apply and has its full potential of being accepted. Applicants aren’t required to have a highly successful YouTube account, tens of thousands of followers on Instagram, or a popular blog to become a brand ambassador.



In this article, we’re going to focus on brand influencers. Nonetheless, before we dive into the various types of brand influencers, let’s take a look at some important statistics that demonstrate are concerned with an influencer is effective in helping you reach your marketing goals.

Influencer Marketing Statistics

Influencer marketing is an investment — to get it right, you have to devote time to ensure you find the right influencer to promote content that entreaties to your target audience. You also have to spend money and/ or resources to reward the influencer, extended various campaigns with the influencer, and more depending on your specific marketing goals.

Luckily, there are a number of statistics that demonstrate influencer marketing is a worthwhile time and monetary investment. There are also statistics that demonstrate you which metrics are impacted by influencer marketing.

General Influencer Marketing Statistics

89 % of businesses say their ROI from influencer marketing is comparable to or better than other marketing canals.

80% of marketers say influencer marketing is effective for their businesses, and 35% say it’s very effective.

In a survey, 82% of consumers said they were highly likely to follow a micro-influencer recommendation on a product or services.

71% of marketers say the quality of customers and traffic from influencer marketing is better than other sources.

49% of consumers today depend on influencer recommendations for their buy decisions.

The influencer marketing industry is set to reach $10 billion by 2020 .

99. 3 % of businessesimplementing influencer marketing campaigns use Instagram.

Google searches for influencer marketing grew 1500% in the last three years.

In a survey, 77% of marketers said they operated their business’s influencer campaigns in-house.

48% of marketers working with influencers say audience relationship is the most valuable factor when considering which influencer to work with.

Micro-influencers have 22.2 x more weekly conversations about what to buy than the average consumer.

Metrics Statistics

Engagement is the biggest measure of influencer marketing campaign performance.

Influencer marketing strategies focused on branding or engagements make 8x ROI.

84% of marketers think that the measurement of ROI will be critical to the future success of all influencer marketing campaigns.

34 % of businesses concentrated on reaching( or notion) with their influencer marketing strategies.

35% of marketers want their influencers’ adherents to take additional measures, so they measure their results and ROI by commitment or clicks.

The top three goals of influencer marketing for businesses include increasing brand awareness (8 5 %), reaching new audiences( 71% ), and producing marketings and changeovers( 64% ).

Now that you have a better idea of the reasons why you’d want to invest in influencer marketing, let’s review the five major types of influencers to consider doing business with and examples of each.

1. Micro-Influencer

Micro-influencerslike Whitney — have a relatively modest obeying of thousands or tens of thousands of people within their niche. They make relevant content for their audience and communicate with them via social media platforms, blogs, other written publications, websites, and forums.

Due to the size of their obeying and the type of content they develop, they typically have high-pitched participation rates. Having a smaller audience allows micro-influencers to alliance with the people who follow them more regularly( as compared to a luminary with billions of fans) via their channel. This makes them plea to work with for businesses looking to develop personal relationships among their target audience.

How to Work With a Micro-Influencer

Micro-influencers can be established on a variety of canals. So, formerly you’ve chosen the micro-influencer you’re going to work with, you can have them write a post about your service, share an online review, or post a picture on Instagram with one of your products. Due to the manageable size of their base of adherents, they’ll be able to engage with your target audience on the contents they share about your products and brand.

This way, they can answer any questions the audience members may have about your products, express their experience with your products, and direct audience members to your website or customer support team if necessary.

Micro-Influencer Example

@sydneyloveleigh is an Instagram micro-influencer who shares content about health, fitness, and trip. She works with an athletic garment label, Nuxactive, to promote their products and brand awareness among her 21.4 K adherents. Sydney adapts Nuxactive’s brand image and lifestyle, and her Instagram page has tens of thousands of adherents who meet the specific characteristics of their target audience — this is what establishes her a great micro-influencer for Nuxactive.



In her bio, Sydney shares a code for her adherents to use at check out( so Nuxactive can track Sydney’s success promoting their brand ), she links to their Instagram page in all of her promotional posts, and interacts with her followers on these posts by responding to their comments and questions and liking their messages.

2. Celebrity Influencer

Celebrity influencers are famous people with large-scale followings — typically in the millions — who are known across many industries. They’re widely recognized and, therefore, have the potential to be very successful in influencing your target audience.

Even if your target audience doesn’t overlap with all of your celebrity influencer’s fans, having them promote and/ or use your product or service is a powerful kind of social proof. Since luminaries are so well known, they’re effective at reaching multiples audiences across various channels.

How to Working in collaboration with a Celebrity Influencer

Since luminaries are so well-known, there are many ways to work with them. You may concentrated on social media, publish or online ads, TV commercial-grades, blogs, or other author publications.

You can ask the celebrity to pose for images promoting your products, was explained that their audience members would love your products or services, furnish coupons and dismis codes, or write reviews telling audience members why they stay where you are your brand. You may even sponsor an event the luminary is hosting or attending.

Instance of a Celebrity Influencer

Amazon sponsored Khloe Kardashian’s baby shower — with 93.7 million adherents on Instagram, a reality TV show, several entrepreneurial struggles, and a famous household, it’s safe to say many of Amazon’s customers realise Khloe. By sponsoring her newborn shower, they were able to feature their wide range of topics of newborn registry and maternity products.



In addition to Amazon publicizing the fact they sponsored event, Khloe likewise shared a post on Instagram thanking Amazon for building the party planning and babe registry invention procedures so simple. She tagged Amazon in the positions and shared a link to her baby registry for her devotees( and Amazon’s target audience) to review and shop on their site.

3. Blog Influencer

A blog influencer is someone who author for their established blog and has thousands, or millions, of readers and readers. Their reach and influence defined them apart from other bloggers( meaning, they aren’t simply author for themselves or a very small group of people ).

How to Work With a Blog Influencer

To collaborate with a blog influencer, you may write a guest post for their blog, ask to be mentioned in one of their posts, or patron a post about one of your products or services. If you sponsor a post on the influencer’s blog, you can also provide images of your products for them to share as well.

Example of a Blog Influencer

A popular lifestyle blog influencer is Hannah Bronfman of HBFIT. Hannah author about health, glamour, fitness, and creating a life that builds you happy and feel good. Between her blog subscribers, social media following, ads, the book she author, and the app she generated, Hannah has millions of audience members and followers who followed with her life.

Her blog features a variety of product, gym, and spa reviews. She collaborated with Face Gym, a local facial studio, on a sponsored blog post about their services and facial treatments.



Hannah included information about the unique studio, facial suffer, why her audience members would adore the services Face Gym presents, as well as a voucher code for their first visit.

There are also photographs of Face Gym and the services offered they give in Hannah’s blog post to give audience members a better idea of what to expect from the studio in terms of services and atmosphere.

4. Social Media Influencer

Social media influencers are well-recognized on social platforms, such as Instagram, YouTube, Facebook, or Twitter, and are followed by thousands or even millions of people. Social media influencers share content about a wide range of topics such as health, workouts, cars, diet, outdoor activities, traveling, way, artwork, beauty, and interior design.

How to Work With a Social Media Influencer

Once you find a social media influencer with an established image that works for your brand, posts content “youre feeling” complements your products or services, and has followers who are also members of your target audience, you can determine what type of content you’re going to have them promote.

If the influencer is on Instagram, you may have them post a paint with your product and label your social report. If they’re on Facebook, you can ask them to share a live video of them opening your product and if they’re on Twitter, you can have them write a brief statement about your product and pair it with a picture of them comprising it. On YouTube, you may have the influencer share a video of them using your product while clarifying the reasons why they love it.

On any social media platform, you can also have an influencer host a game or giveaway with your products or share voucher codes.

Instance of a Social Media Influencer

Joy Bauer is a nutritionist, health expert for The Today Show, and Twitter Influencer. Her 157 K followers and devotees on Twitter consist of health-conscious, nutrition-focused individuals who enjoy learning about Joy’s healthy recipes, lifestyle, and diet tips.

Joy worked with La Croix on a sponsored Twitter post featuring a twisting on one of their sparkling water alcohols. The post directs audience members to a family-friendly recipe on Joy’s website promoting the sparkling water and recipe with images, nutrition information, preparation time, and an anecdote about why Joy desires it.



La Croix recognized Joy as an expert in her domain with a following of people who fit their target audience. The corporation worked with Joy to develop this sponsored post featuring professional photos of the product and a recipe that exemplifies the ways patrons can set a merriment spin on a simple beverage.

5. Key Opinion Leader

Key opinion presidents( KOLs ) are high-level experts on a specialized topic within a particular field. For example, a KOL might specialise in makeup application, the Paleo lifestyle, or Bikram yoga. If your business is looking to attract audience members in a very specialized field, a KOL is a great option — due to their expert knowledge on a particular topic, KOLs are trusted benefactors in their industries and have followings of people who are also invested in those subjects.

How to Working in collaboration with a KOL

KOLS, like micro and celebrity influencers, are present on many canals, such as social media, blogs, other author publishings( like academic periodicals ), and ads. Therefore, your business has many options for how you decide to work with a KOL.

You might have them review one of your products on YouTube, mention you in their article, write a blog post about your label, share a post about your product on Instagram, or pose with your product for a publish or digital advertisement.

Instance of a KOL

Kandee Johnson is a makeup influencer with over 3. 9 customers on YouTube and over 1. 8 million adherents on Instagram. She’s a makeup artist pro — her expert knowledge on makeup application induces her a key opinion commander in the makeup and cosmetic industry. Kandee shares thousands of makeup tutorials, makeup tips and tricks, and product evaluations on YouTube and Instagram.



She has shared sponsored content for Boxy Charm — a subscription service that gives customers a container of several new charm products every month — promoting their service, as well as her favorite products in the box, among her millions of adherents and fans.



Boxy Charm’s target audience includes love of beauty products, cosmetics, and makeup which clearly works with Kandee’s big base of adherents. They had Kandee share a post with one of their cartons, describe which products inside she was most agitated about, and tag them in her post.

Now that we’ve extended the different types of influencers your business can work with, let’s review how to find these influencers so they can begin helping you reach your target audience.

How to Find Influencers

Identifying the right influencer to work with might seem like a scare chore — so, we’ve put together this list of ways you can use to find the privilege person to help you improve your label awareness and reach.

Google Search

The most straightforward way to go about an influencer scour is with the help of Google( or any search engine ). Remember an influencer is already creating content in your realm and reaching your target audience. So, a Google search for industry-related terms and keywords will surface experts in those areas.

Review articles related to various topics in your domain, conduct individual searches for people you’ve heard of or know are already high impact benefactors, and scan industry-specific sites and web pages for influencers.

Social Media

You can also search for influencers on various social media platforms. Whether or not you’re going for a social media influencer, most influencers will probably have some kind of social media existence — their profiles serve as a great way to learn more about them.

On social, you can search for keywords and words, specific consumers, hashtags, and labelled audience members on specific posts( brands and social customers may have tagged influencers you could potentially work within posts ). Don’t forget to look in the comments areas of high-traffic posts related to your industry or type of work as influencers may have posted comments and interacted with members of your target audience there. You can even get some hypothesis from influencer posts on your competitor’s accounts.


Use your current network( professional and personal) to obtain referrals. Look for KOLs on LinkedIn and ask your team if they’ve recently espoused any micro-influencers on social who regularly post content that’s compatible with your label and image. If you’ve worked with any influencers in the past, asking questions if they’re willing to connect your business with other influencers they know as well.


Reading blogs is another great lane to pinpoint influencers — that is, both the blog authors and their sources. Scan for the people mentioned in the blogs. Perhaps the blogger is reviewing their work, mentioned a quotation from them, or asked them to contribute to the piece.

Additionally, themed publishings( business, art, beauty, or style) often do expert round-ups where they feature dozens of influencers. You can experiment private individuals further to determine if they’re a good fit for your business.

Influencer Application

Due to the rising popularity of influencer marketing, various technology and software have emerged to help businesses recognize influencers and measure their success.

Two of the more popular alternatives include BuzzStream and BuzzSumo.

BuzzStream allows users to research influencers. As a consumer, you likewise can construct profiles, evaluation the influencer interactions, evaluate their success through involvement metrics, and review their contact history.

BuzzSumo allows you to identify key influencers that are popular among your target audience. It likewise allows you to analyze which types of content perform best for influencers and review the content of your competitors.

Ability Agencies and Agents

If you’re looking to hire a specific celebrity influencer, it’s unlikely you’re going to be able to send them a direct email or give them a see( although that’d be pretty cool ). Instead, you’ll probably have to go through a talent organization or work with an agent to determine whether or not that luminary is willing to work with your brand and for what price.

We’ve reviewed the different types of influencers and how you can find them — now, let’s dive into how you can create your business’s influencer marketing strategy. A strategy will allow you to manage all aspects of your relationship with an influencer. It’ll also ensure they’re successful in helping you achieve your goals.

How to Create an Influencer Marketing Strategy 1. Determine Your Goals

The first step is to create aims for your influencer marketing strategy. This lane, you’ll be able to measure your success later on. Think about your objectives in terms of SMART aims — meaning, they’re specific, measurable, attainable, realistic, and time-bound.

When working to develop influencer marketing SMART purposes, there are three factors to be reminded: reach, relevant, and resonance. These will help you focus your goals on the different aspects of influencer marketing your business wants to prioritize.

Use a free template to determine your SMART aims,

Reach is the ability to deliver content to your target audience through an influencer. It helps you improve brand and product awareness. For example, how many people on Instagram are actually see the content an influencer is posting about your product?

Relevance is the level of connection your audience feels to your label, product, or service due to the work of an influencer — it’ll help you enhance brand loyalty. For example, if your audience learns a celebrity they adore and admire with your product, they might begin to feel a strong connection to it as well.

Resonance is the ability to drive audience members to a specific action because of an influencer’s content — it’s all about impact and memorability. Resonance helps you increase your adherent count, drive traffic to your area, and boost transitions. For example, if your audience speaks a blog post is established by an influencer about your product, they may click on the link in the blog post that directs them to your website so they can buy it.

2. Determine if Your Audience Aligns with the Influencer’s Audience

No matter which type of influencer you decide to work with, your business’s target audience will remain the same. That’s because, although different influencers may have multiple ways of connecting with your audience, your business’s overall marketing purposes and buyer personas don’t change.

If you’re in need of some guidance while defining your audience for your influencer marketing strategy, you can work with your marketing team to develop and learn about your customer personas. This will help you identify the exact type of customer you’re proceeding after and, hence, be ascertained what type of influencer and content will appeal most to them to ensure your target audience is aligned with that of the influencer.

Learn how to build personas for your business.

3. Choose a Type of Influencer and Budget

Based on our review of the five major types of influencers, you should be able to determine which character will work best for your business’s aims as well as your target audience. You should also think about your budget at this point.

For example, if you’re a startup with a low-pitched fund, you might choose to work with a micro-influencer. If you’re a mid-sized company with more resources, you might choose to bring on a celebrity influencer or working in collaboration with a KOL who’s highly-regarded in their industry.

Here are some further detail on the average cost of influencers based on the type of work they do. Nonetheless, it’s important to note these amounts aren’t set in stone — they’re just averages.

Micro-influencer: $80 -5 00 per piece of the information contained

Celebrity influencer: $3,000 – $500,000+ per fragment of the information contained( Selena Gomez shapes up to $ 550,000 per Instagram post)

Blog influencer: $400 – $5,500 per blog post

Social media influencer: $100 – $550,000+ per social post

KOL: $500 – $5,000+ per piece of content

4. Make Sure the Influencer is a Good Fit

Once you’ve defined the type of influencer you want to work with, it’s time to identify the right influencer for your company. We already discussed how to find an influencer, so, let’s cover some other important things to think about when trying to determine whether or not a specific influencer is a good fit for your business.

Ask yourself the following questions to ensure you specifying the privilege person πŸ˜› TAGEND

Does this influencer and his or her lifestyle fit my label image?

Have they is cooperating with any challengers?

Who is this influencer’s current audience?

Is my target audience active on the platform/ canal the influencer works on?

Does working with this influencer make sense for my fund?

Has this influencer actually used any of my products and/ or services before?

Does such person or persons have a personality I want to work with?

What will this influencer expect from me?

5. Review Expectations With Influencer

Once you’ve chosen an influencer, evaluation all of the high expectations you have for them in addition to any promises they have for you. Remember, your chosen influencer may have worked with other brands before yours — meaning, they are to be able to already have their own procedures in place for the style they do business.

Additionally, their beliefs are going to differ depending on the type of influencer they are. For example, a micro-influencer is going to have different beliefs for the course you communicate with them versus a luminary. A micro-influencer may be talking with you whereas a luminary may have an agent communicate on their behalf.

Most importantly, you’ll want to ensure these expectations are written, agreed upon, and signed by the two you and the influencer — you can organize all of this information in an influencer contract. This will help you avoid any issues and discrepancies down the road.

To help get the ball rolling, here are some examples of the high expectations to review πŸ˜› TAGEND

How the influencer will be paid and/ or rewarded( money, swag, dismiss, voucher codes, etc .)

Length of occasion you’ll be working together

The type of content they should( and shall not be required to be) share

How you and the influencer will be communicating with one another

How they’re going to help you boost traffic with their content( will they be adding links to your area, social channels, blog posts, etc .?)

Whether they’ll be creating content for your brand on their own or if you’ll render the content for them to post

Target metrics that you can expect per post or fragment of content

Any other terms of agreement is needed for your specific business to review

6. Reward Influencer

It’s probably safe to presuppose the influencer you chose isn’t working for free. You’ll need to reward them for the performance of their duties — you should discuss the form of payment when you review anticipations together as mentioned in the above step. There are several ways you can reward an influencer. Here are some examples.

Money( pay prior to or after the content is created and shared, depending on your agreement)

Swag( such as clothing, accessories, or product samples)

Free product

Access to dismiss codes and coupons

Promotion on your website, blog, and/ or social media platforms

7. Measure Your Results

Lastly, you must measure your influencer marketing strategy ensues. This is how you’ll determine the level of success you’ve had in reaching your audience with the help of the influencer. You should refer back to the SMART objectives you determined( as well as influencer marketing metrics) to help you determine whether or not you’ve attained your objectives.

Here’s more detail on which metrics you’ll want to keep an eye on when measuring your influencer marketing strategy success πŸ˜› TAGEND

Engagement: Keep an eye on all engagement involving content shared by the influencer about your brand and products. Engagement includes various interactions such as Likes, shares, notes, Retweets, mentions, direct contents, and reposts on channels like social media, blogs, and forums.

Reach: Determine your reach, or how many people are actually reading the content your influencer is sharing about your brand, by looking at your overall number of views.

Resonance: Learn about the different levels of resonance — or specific actions that were completed — by your audience members after they consume and/ or treated with the influencer’s content involving your label.

Brand Awareness: Measure your brand awareness among the audience members of your influencer as they begin sharing content related to your brand. There are quantitative — such as direct traffic and social engagement — and qualitative — such as social listening and awareness surveys — ways to measure your label awareness.

Clicks: Review the number of clicks on the contents the influencer shares about your label, whether it’s a direct link to your website, a CTA, a social media giveaway, or a signup sort.

Transitions: Calculate your conversions( the number of members of causes who are clients) as a result of your influencer marketing strategy. You can calculate transitions on your website or through URLs( like dismis/ checkout codes found on the influencer’s social media account or blog) by divide your conversions by your overall number of visitors.

Return on Investment( ROI ): Calculate the return on your influencer marketing investment by dividing the return( or benefit) by the cost of the influencer marketing investment.

Follower Count: Track the increase and decrease of your number of social media adherents or blog readers over time to see whether or not the influencer is helping you boost your adherent and/ or customer counting.

In terms of measuring the success of the influencer’s work, BuzzStream and BuzzSumo both have analytics tools built into the software to help you measure the success of the influencer’s work. These types of software are especially helpful in allowing you to determine ROI from your influencer marketing strategy, which is known to be the most difficult metric to measure when dealing with an influencer for businesses.

Google Analytics is great if you want to track overall traffic directed to your website and the number of members of results converted. The application provides you with a deep look at acquisition, behavior, and conversions relating to such an influencer and your visitors.

For example, if you ask the influencer to conduct a giveaway or contest, look at the number of people who participated. If you give the influencer a discount code for audience members to use at checkout, look at how many people utilized it and, hence, made a purchase thanks to their content. If you furnish the influencer with specific URLs with labels to specific posts or landing pages, track their performance by looking at the number of causes directed to those pages via the given URLs.

Now, onto measuring influencer marketing success on social media. HubSpot’s Social Tool can help you draw specific engagement-related data, like reach and interactions, from various platforms. Additionally, the respective social platforms you’re applying may have analytics tools built in as well, such as Twitter Analytics and Instagram Insights.

Do you still need some inspiration for your influencer marketing strategy? Let’s look at three successful strategies implemented by major companies.

Influencer Marketing Examples

There are a number of successful influencer marketing campaigns your business can look to for steering when trying to think of ways to reach your target audience. Here are a few lessons πŸ˜› TAGEND 1. Hydro Flask and Andrea Hannemann, Social Media Influencer

Andrea Hannemann, more commonly known as @earthyandy, is a social media influencer based in Hawaii.

Her account, which has over one million followers, depicts her life — she’s a vegan, earth-conscious, and outdoorsy mom and spouse. She has an affinity for clean eating and cooking as well as plant-based meat and products. Andrea regularly posts beautiful depicts and videos of her lifestyle and diet( which her children and husband participate in) and receives hundreds of thousands of interactions on her posts.

Andrea was featured in a video sponsored by Hydro Flask, which she positioned on her Instagram page, evidencing the ways in which the reusable, insulated, and functional water bottle fits into her life. The post was also a giveaway and received closely connected to 400,000 likes and over 40,000 comments.



Hydro Flask was able to identify a social media influencer who’s lifestyle and content shape their branding and image and conduct a highly successful giveaway. The post increased their brand awareness among Andrea’s one million followers.

It also helped move traffic from Andrea’s page to the Hydro Flask Instagram page, as her post included several relates taking audience members immediately there to gain a better understanding of the company.

2. Nespresso and George Clooney, Celebrity Influencer

Nespresso teamed up with George Clooney, a globally-recognized celebrity, and delivered him on as a luminary influencer for their Cup Above campaign. Nespresso was able to identify the actor as someone who’s known by the general public and shapes their sophisticated, elegant, and high-end image.



Nespresso now has print ads, digital ads, social media posts, and television commercials starring George.

3. Capital One and Kiersten Rich, Blogger

Kiersten Rich, better known as Kiki, is a popular travel blogger. Her blog, The Blonde Abroad, has over one million subscribers. She also has a large presence on Instagram thanks to the success of her blog’s unique content.

Capital One sponsored several of Kiki’s blog posts detailing the benefits of using their trip rewards charge card, the Venture Card. Kiki travels hundreds of thousands of miles every year, has over one million blog subscribers, and half hundreds of thousands of followers on Instagram. Capital One knew they could improve both their brand and product awareness among their target audience with her help.



Capital One had Kiki collaborate on the different blog posts about the Venture Card which include several photographs of her travels. They likewise had her create a personal video explaining why her traveling enthusiast followers and adherents would also love the Venture Card.

Kickstart Your Influencer Marketing Strategy

Influencer marketing has become increasingly popular for brands to invest in. With the rise of word-of-mouth marketing and social proof, it’s a great way to connect with audience members, improve label awareness, and boost transitions. By name the type of influencer best suited for your business and developing an influencer marketing strategy, you’ll improve your reach among potential customers.

So, begin developing your business’s plans for incorporating influencers in your marketing tactics today so they can help you build brand-new and final relationships among your target audience.

free guide to influencer marketing

Read more: blog.hubspot.com

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