When you want to get your message in front of the right people on social media, where do you turn? More and more, brands and enterprises are turning to social ads and tradition audiences. You can do a lot of awesome, targeted messaging by focusing on the right audiences with …
Read More »An Introduction to Persuasive Advertising vs. Informative Advertising
Out of all the entertaining ads that played during Super Bowl 53, there’s simply one commercial that I woke up thinking about the next morning: Pepsi’s “More Than OK”. “More Than OK” poked fun at how Pepsi generally takes a back seat to Coke, especially at restaurants. And by featuring …
Read More »The Ultimate Guide to Influencer Marketing in 2019
Have you ever purchased something because a well-known person you admire use the product or service? I’m definitely guilty of this — in fact, I recently bought myself a brand-new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself applying the ski. …
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