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PC UPDATE: City Removing ‘Chief’ From Govt Job Titles, Going ‘Gender Neutral’

The city of Duluth, Minnesota, is getting a politically correct tune-up: removing the word ” bos ” from government job names out of culture sensitivity to Native Americans and removing masculine words to opt for more “gender neutral” language.

“You know, identifies and expression and what we use to call things genuinely matters, ” said Duluth Mayor Emily Larson, according to a report from Twin Cities posted Thursday.

” It is expression that is offensive to people who are indigenous and actually offensive to a lot of people, especially when there is other language available ,” complained Larson, adding, “when a gender is identified, it’s always’ him.'”

The report noticed … … that Larson is seeking to update” Duluth’s speech in the city charter was most gender-neutral and sensitive to other cultures .”

“It really grounds us in our task, and it can better reflect the job we do now, in terms of more modern language, ” the left-wing mayor explained, developing on the” proposed charter modification that will go to the Duluth City Council on Monday ,” Twin Cities reported.

According Larson, the city’s chief financial officer, Wayne Parson, will go forward with the brand-new name of “finance director.”

As for Duluth’s police and fire directors , no concrete decisions have yet been made.

“When you get to public safety, that expression is very built into the framework of associations and peer-to-peer efforts and linkages, ” Larson clarified , was indicated that Duluth Police Chief Mike Tusken and Fire Chief Shawn Krizaj are open to name changes.

“So merely detecting the privilege language, our chiefs are interested in that and prepared for that, but it is not something that we have really settled on at this phase, ” the mayor said.

Community relations officer for the city, Alicia Kozlowski, said the the word ” manager” is “oftentimes ” ” a ethnic epithet, and it is transformed into a microaggression.”

“We have the opportunity to do better and be better before we are asked, ” Kozlowski said.

On May 6, the Duluth Charter Commission unanimously recommended that Chief Administrative Officer Noah Schuchman get a title change.

“It is a language change to more accurately reflect the city that we are and the city we are becoming, ” said Larson. “We are falling the call’ chief’ with intent and with purpose so that we have more all-inclusive leadership and less speech that is rooted in hurt and offensive and intentional marginalization.”

Keeping in-line with believed cultural sensitivity, Quaker Oats announced last week that they will be rebranding and removing the name and imagery of their Aunt Jemima brand goods as to apparently not perpetuate “racial stereotypes.”

“We recognize Aunt Jemima’s origins are based on a racial stereotype, ” said a statement from Kristin Kroepfl, Vice President and Chief Marketing Officer of Quaker Foods North America. “While work has been done over the years to update the label in a way that was intended to be appropriate and respectful, we recognise those modifies are not enough.”

“We acknowledge the brand has not progressed enough to appropriately reflect the confidence, heat, and dignity that we would like it to stand for today, ” Kroepfl added. “We are starting by removing the image and changing the epithet. We will continue the conversation by assemble diverse perspectives from both our organization and the Black community to further evolve the brand and make it one everyone can be proud to have in their pantry.”

However, Larnell Evans Sr ., a great-grandson of “Aunt Jemima, ” is not delighted with the erasure of his great-grandmother’s legacy.

“This is an injustice for me and their own families, ” Evans, 66, told Patch reporter Mark Konkol. “This is part of my history, sir. The racism they talk about, applying images from slavery, that comes from the other side — white people. This company profits off images of our bondage. And their answer is to erase my great-grandmother’s history. A black girl . … It hurts.”

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