Wednesday Wake-Up Call: Ivanka Trump closes her brand, and Facebook signs a pledge

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Ivanka Trump, presidential daughter and White House advisor, is closing down her namesake fashion brand. As Ad Age’s Adrianne Pasquarelli writes, “The seven-year-old label, which opened a store last year in Trump Tower, will shut down so Trump can focus on her work as an advisor in Washington D.C. to her father.” But there may be other factors as well. As Pasquarelli notes, several department stores have dropped the label, citing poor sales. (Trump had already stepped away from running her brand, but she kept a financial interest in it.) As things wind down, the brand’s website is nonetheless up and running, with no sign of anything amiss; shoppers can still buy items like the Classic Sculpting Jeans in Vintage Wash ($89) and a Ruffle Sheath Dress ($128.)

Coincidentally: “Ms. Trump’s decision comes as the Trump administration threatens to escalate its trade dispute with China, where many of her products are manufactured,” as The New York Times notes. But the brand says the tariffs have nothing to do with it.

Reality check: Pause for a moment of deeper reflection on this news. “Ivanka Trump is shutting down her fashion brand to focus on her White House duties. That is a real sentence in 2018,” screenwriter and producer Randi Mayem Singer tweeted.

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