Toys “R” Us Is Coming Back, but With a Twist! — Here’s What We Know

Update — More informed about when Toys “R” Us is coming back and what shoppers can expect, is beginning to trickle in. Its parent corporation, Tru Kids Brands, announced that its partnering with b8ta, an experimental retail model, to bring reimagined Toys “R” Us storages to US children and families. So, what will this look like? Expect to enter a playground-like space where you can actually interact with the season’s hottest dolls and products. Yes, the kids can touch and play with everything. The first two brand-new Toys “R” Us stores will be in The Galleria in Houston, Texas, and in Westfield Garden State Plaza in Paramus, New Jersey.

“As a kid, my memory of Toys “R” Us was operating up and down the aisles kicking balls and playing with the coolest toys, ” said Phillip Raub, co-founder and chairwoman of b8ta and Interim co-CEO of the Toys “R” Us seam undertaking, in a company press release. “As the retail landscape modifies, so do consumer shopping habits. But what hasn’t varied is that children want to touch everything and simply play.”

We can’t wait!

February 2019 —- Ever since Toys “R” Us officially closed all of its doors in 2018, it’s been difficult to find a substitution. As a new parent interested in trying out products before inducing big-hearted buys( specially things like car seats that you can’t return after opening ), I’ve noticed this void substantially. Good news is brewing, though.

According to CNBC, Toys “R” Us will return under a new identify, Tru Kids, and open up toward the end of the year, likely before the holiday shopping season. Tru Kids is the mother corporation that owns Toys “R” Us, Babies “R” Us, and Geoffrey brand names. There aren’t tons of details yet, but here’s to hoping the giraffe will make a comeback as well.

Read more: popsugar.com