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If you’re reading this blog post, opportunities are you already know you should incorporate more video content into your marketing.
But like most new strategies, you might need to prove its ROI before you get fund. And that can be tricky, because to make a great video, you need a few things — like a camera and editing software.
You might already have a high-quality camera built into your smartphone, but editing your raw footage and cooking it for publishing requires a third-party mobile app. You might even need to hop on the computer for the more extensive post-production projects.
There’s a good chance you already have video editing software installed on your computer. For Windows, that’s Windows Movie Maker, and for Macs, it’s iMovie. But depending on the purpose your video is serving — and the content channel to which you’re distributing it — you may find that these options aren’t packed with enough features.
The good report: The following is several free and inexpensive video editing apps and tools you can download that extended the gamut from super simple to Hollywood-level powerful.
The following 20 solutions can help you build video magical — whether your video is intended for Instagram, YouTube, or a similar canal where you audience is hungry for content. Click one of the links below to jump to a specific type of app, or deter read understanding of them all.
Top Free Video Editing Software
Best Video Editing Apps for YouTube
Video Editing Apps for Android
The espousing apps allow you to edit and quickly upload beautiful videos to Instagram. None of these apps are limited to Instagram, but are known for their substantiate of this social network.
1. Magisto Free | iOS, Android
Source: Google Play
Video automation is here — in the form of the Magisto video editor.
Magisto allows you to make unbelievable videos without ever leaving your smartphone in three easy paces: First you’ll choose your video editing mode( the type of story you’re telling ), then you’ll choose the photos and video clips you’d like included, and lastly you’ll pick your music from Magisto’s built-in music library.
Using artificial intelligence( AI ), this intuitive app helps plan your footage in a video that best delivers the content you have in mind. Why not stop at the free version? Upgrade to Premium or Professional for a small monthly cost and make longer movies with more of your own content.
2. Hyperlapse Free | iOS merely
Hyperlapse is an app created by Instagram itself that condenses videos into brief, hyper-speed videos that you can upload to Instagram or Facebook.
You can choose among a few different speedings, and the app goes to show you how long the hyperlapsed video will be for every speed in comparison to the length of the video in real day.( So a 40 -second video in real occasion will be coming roughly a seven-second video in Hyperlapse at 6X velocity .) It’s a really cool way to capture something that are generally lasts a while — like a sundown or an event setup.
See what happened when I utilized Hyperlapse to film daybreak at 12 X in the video above.
3. Wondershare FilmoraGo Free | iOS, Android
Source: Google Play
Wondershare Filmora( formerly Wondershare Video Editor) is the perfect option if you want to start out with basic video editing functionality with the opportunity to get more advanced as you go. The app is perfect for Instagram, but can create audience-ready videos for several platforms.
Filmora is available for Windows and Mac computers, whereas the company’s FilmoraGo mobile app is free to download for both iOS and Android devices.
Filmora’s “Easy Mode” strips away the intricacy so you can drag and drop video clips, add some music, and induce a finished video in a matter of minutes. The FilmoraGo app has many of these features, plus an Effect Store where you can incorporate preset intros, themes, and transitions into your video creation.
Sound too good to be true? Well, you’re right: The free version of Wondershare Filmora adds a watermark to your videos that you can only remove through upgrading to their paid service.
4. InShot Free | iOS | Android
There are the times when you just want to edit a video — no imagination collages and no splicing. For that, there’s InShot, a handy app that lets you trim, speed up, or add music and filters to video. It’s reasonably fundamental, but with that comes a high ease of use. You can also add a background, if you like, though we think it’s pretty cool to have an overlap of images, like we did with the video below.
In the video above, I took a simple video of a tranquil beach incident, but enhanced it with InShot’s “warm filter” and added a fitting musical track to it — a song called “Pikake Stream, ” by Kalani.( I recommend viewing the video in its entirety with headphones, specially if you’re having a stressful day .)
Top Free Video Editing Software
The following tools are most versatile mobile apps of all the free software listed in this article.
5. WeVideo Free | iOS, Android
Source: Google Play
Cloud-based video editing application( i.e ., software that you retrieve via a browser instead of downloading directly to your hard drive) is growing more and more popular. One of the programmes contributing the charge is WeVideo.
WeVideo emphatically offers some advanced features and functionality, including audio editing abilities, a library of commercially licensed music, and the ability to share videos in 4K resolution. However, the free version of WeVideo isn’t without its limitations.
One major downside is that you’re simply dedicated 10 GB of cloud storage. If you’re making a one-off video, this is fine. But if you’re planning to edit multiple videos, you’ll emphatically need more room. The free version also throws a WeVideo watermark on your videos, which isn’t ideal.
WeVideo is also available as a desktop computer product, and come here for free and paid programs. For complete dislocation of the differences between these plans, check out WeVideo’s pricing page.
6. Splice Free | iOS only
It simply seems matching that the makers of GoPro would also release an app that can help you — as the call shows — to splice together different video clips on your telephone to create a moving collage.
We had a lot of fun playing with this one, especially since Splice even contains a library of musical racetracks that can be used as a background for your finished product. You can also use the app to trim and edit the differences between articles of video, and customize transition lengths from one scene to the next.
My colleague, Amanda Zantal-Wiener, experimented with Splice by compiling the above 15 -second video of her puppy — using only an iPhone 6.
7. Adobe Premiere Clip Free | iOS, Android
Source: Google Play
Adobe’s popular video editor, Premiere, isn’t only available on your mobile machine — it’s free.
Melissa Stoneburner of Examiner.com calls this app a “gateway” into the full Adobe Premiere Pro video editor for desktop, and we can see this for ourselves. Similar to Magisto( the first video editor on our roll ), Adobe Clip automatically determines your video to the music of your choice( applying Premiere Clip’s library or your own ), and offerings a Freeform editor that allows you to customize your edits further after this initial audio sync.
Premiere’s equally robust video editing aspects are contributing to trim, drag, and lower multiple video and image clips — right from your mobile device’s photo and video album — in the order you’d like.
Then, merely add proper lighting, manipulate the quicken of the video, and share your final product immediately on Facebook, Twitter, or YouTube.
8. PicPlayPost Free | iOS, Android
We’ve already covered the coolness of photo collages. But what if you could make a video collage? PicPlayPost is a simple app that lets you do precisely that. Just be said that the voice from both videos will play at the same time, so be sure they won’t clash with one another.
There are many applies for a video collage app, but all my fellow members, Lindsay Kolowich, particularly likes the style fitness professional Melissa Made employs it on her Instagram account. She posts video collages with her performing a workout on one side, while she clarifies the workout out loud on the other.
Best Video Editing Apps for YouTube
Although the video editing services below do not offer mobile versions, they do offer easy-to-learn functionality at minimal cost. These apps are the best for sitting down at your computer and editing amazing video content for your YouTube channel.
9. Blender Free | Windows, Mac, Linux
Source: Blender
The open informant program Blender is more than a video editor: It’s a full-blown 3D animation suite, which allows for modeling, making, motion tracking, and more.
On the video editing side, there are a ton of aspects, including transitions, hastened restraint, filters, change layers, and more. There are also 32 slots available for adding video clips, audio clips, images, and impacts, which means you can produce some unbelievably complex video.
For the amateur video editor, all the functionality that’s available can be a bit overwhelming. But if you’re looking to produce truly professional-quality video — without having to deal with watermarks — Blender is a solid alternative. The best part: “You are free to use Blender for any purpose, including commercially or for education, ” according to its website. For the fine print, check out its licensing info.
10. Lightworks Free | Windows, Mac, Linux
Source: ZDNet
Like Blender, Lightworks is definitely on the more advanced( and powerful) intent of the video editing application range. In fact, it’s a program that’s been used to edit some well-known and award-winning films, including Pulp Fiction, The Wolf of Wall st., and The King’s Speech.
There are two different permissions you can choose from with Lightworks: “Free” and “Pro.”( The latter of which, as you might have guessed, requires that you cough out some cash .) The main difference between the two licenses is that the Pro version offers more aspects, including stereoscopic output and advanced programme sharing. But the free version is still quite powerful, rendering 100+ effects and supporting multicam editing.
11. Shotcut Free | Windows, Mac, Linux
Source: Shotcut
Shotcut is another open generator video software — and it’s completely free. It’s possible to use Shotcut to create professional-looking videos, but the interface is touchy to use. Perhaps that’s because it was originally developed for the Linux platform, which looks and feels a lot different from the typical Windows or Mac UX.
With dedication — and time spent in the Shotcut frequently asked questions and how-to guide areas — it’s possible to use this software to create and export high-quality videos, totally for free.
12. VSDC Free Video Editor Free | Windows Only
Source: Softonic
In suffered hands, the VSDC Free Video Editor can make some seriously professional-looking video. In addition to supporting nearly every major video format, the program offers advanced video impacts, including object change and colouring correction, as well as advanced audio consequences like volume correction and sound normalization. And unlike WeVideo, the VSDC Free Video Editor is truly free. You can use the program’s full feature set without having to deal with pesky watermarks.
Unfortunately, there is one catch. If you crave technical resources, you need to pay.( And because there is a bit of a see curve, there’s a good chance you’ll required to .) Support for the VSDC Free Video Editor expenditure $9.99 for a few months and $14.99 for 1 year .
13. Machete Video Editor Lite Free | Windows Only
Source: Softonic
At the simple extremity of the spectrum is Machete Video Editor Lite, a free program allowing you to cut, imitate, and paste different sections of video. As the Machete website throws it, Video Editor Lite was “designed for quick and simple ‘slicing’ of your video files.”
The program’s intuitive interface mean you won’t have to waste time shuffling through technical resources documents. And because Video Editor Lite doesn’t re-encode your video files when you slice them, you don’t have to worry about losing video quality.
The main downsides to the program? It merely supports the AVI and WMV video formats, and it doesn’t allow for audio editing. Still, if you have zero video editing experience and simply required to induce simple edits, it’s a great option.
14. Avidemux Free | Windows, Mac, Linux
Source: Softonic
Like Machete Video Editor Lite, Avidemux offers an opportunity to do basic video editing( no audio editing) without having to worry about loss of video quality. But Avidemux also has a few more tricks up its sleeve.
For starters, the programmes corroborates multiple video formats, including AVI, DVD, MPEG, QuickTime, and MP4. What’s more, Avidemux comes with several filters that allow you to perform a host of various types of purposes, from flipping and rotating clips, to adding subtitles, to adjusting colorings and brightness levels.
And while the learning arc for Avidemux is slightly steeper compared against Machete Video Editor Lite, the upside is that there’s an extensive Avidemux wiki that handles everything you need to know.
15. HitFilm $99 | Windows, Mac
Source: HitFilm
HitFilm Express is a free video editing and visual results application — which means you can use it to add more than 180 special effects to your videos, including 3D editing.
Possibly the coolest HitFilm feature is its asset of tutorial videos — users can practice utilizing special visual results in movie tutorials based on Star Wars, Westworld, and more.
Of course, upgrading to HitFilm Pro awards be made available to more visual results, better high-pitched solving and 3D making, and better audio syncing between audio and video files. It costs $300, but if you’re not ready to fully invest, HitFilm Express users can purchase lower-cost expansions to use more tools in their software.
To see the complete list of differences between HitFilm Free and Pro, check out their “Compare Versions” page .
Video Editing Apps for Android
These video editing apps are particularly appealing for Android mobile customers, though some of them are compatible with more than simply the Android operating system.
16. VideoShow Free | Android, iOS
Source: Google Play
VideoShow offers an opportunity to edit video content in a number of creative modes beyond cutting and pasting panoramas together. The award-winning app, which has more than 400 million users, allows you to include text overlays, stickers, music, filters, and sound results to your footage. Because of these features, it gives itself to video producers who want to add a bit more creativity to a vlog series, where the video is primarily of one person speaking immediately to the camera.
17. PowerDirector Free | Android, Desktop
Source: CyberLink
This robust video editor has a suite of creative intend tools just for Android and desktop consumers. Developed by CyberLink, the app can be used to make 4K-quality videos from footage taken with several machines. Special features include motion tracking, which is contributing to focus on specific subjects in each frame; video collages, which help you piece together numerous photos into a motion video; and video stabilization, allowing you to remove minutes of “shaky camera” in your footage. PowerDirector can also help you add voice overs and creative voice effects utilizing chroma key.
Many of PowerDirector’s aspects are completely free in the Android app. For a more advanced suite of editing tools, you can invest in one of CyberLink’s paid products starting at $99.
18. Quik Free | Android, iOS, Desktop
Source: Google Play
Quik is a video editing tool developed by GoPro, shaping it the software of choice for people who are editing footage from their GoPro camera. But yes, it can edit content from any informant.
The app can manage up to 75 photos and video clips in one project, and can even comb through this content to assist you in stimulate smart editing decisions based on what the app detects in the footage. From occasion relapses to panoramic fragments, Quik can manipulate your media in lots of creative spaces. The app has more than 20 preset topics make their own choices and corroborates eight common file types.
19. KineMaster Free | iOS, Android
Source: Google Play
KineMaster is a super-versatile video editing tool that allows you to edit videos on “multiple layers.” What does that signify? Content builders can add an limitless quantity of text overlays, images, audio, and even free handwriting onto their footage for the artistic detail they or their brand needs. You can also mix multiple fragments of footage and use double-exposures to customize the background in a loading of creative ways.
For simpler editing tasks, of course, this app offers intuitive trimming and separating features to shape your video progress only the course you want it to.
20. VivaVideo Free | iOS, Android
Source: Google Play
VivaVideo builds professional-level edits easy for content creators. Free for all mobile machines, the app allows you to trim, coalesce, speed up, slow down, and overrule clips and images in a short amount of period. The app also comes with a simple collage- and slideshow-maker, and offers a variety of camera lenses to capture new, edit-ready footage immediately in the app.
Want to learn more about video editing? Check out the best editing apps for photos.
Online video content isn’t just watched more — it’s anticipated more. Luckily, you have the video editing tools above to help you. And the sooner you download one, the sooner you can sharpen your audio/ video skills.
Grab the guide below to build the video see curve easier.
Read more: blog.hubspot.com
