If you’ve ever get stuck in a blog rut–you’re not alone.
Coming up with weekly blog post minds starts to get hard, specially if you have a small crew. We’ve all hit that content brick wall and is believed to be ourselves–“there’s only good-for-nothing left to post about.”
At DigitalMarketer, we face the same strive. Publishing content is our thing, but that doesn’t mean every now and then we don’t sit down and think , now what?
So to make sure this happens as infrequently as possible, we’ve made the The Ultimate List of Blog Post Ideas. You can check out the infographic associated below, or speak on to get more explanation and curated a few examples of many of these post ideas.
We’ve grouped the relevant recommendations based on 8 purposes for a blog post. This lane you are writing posts that best fit your needs, rather than simply churning out posts.
Useful Posts Generous Posts Entertain Posts Timely Posts Human Posts Promotional Posts Controversial Posts Involve Posts
Here is the ultimate roll of blog post minds so you never face blog novelists block again.
Download the full infographic HERE! Helpful Posts
List posts are everywhere, and for the right reasons … they flat out job. Make a roll of books, tools, assets, or any other thing that your market will find useful.
The DigitalMarketer blog gets a ton of traffic when we post roster mode sections about journal recommendations. So, guess what we prevent posting?
You guessed it. Here’s one of our journal recommendation articles.
The How-To Post is another staple blog post hypothesi. This post describes how to execute a process and uses images, video, or audio to enrich the positions and make it as easy as possible for your visitor to take action.
An example of a How-To Post is our blog post, “How to Design Facebook Ad Images Like a Pro (… When You’re Really an Amateur ). ”
Case Study Post
Using “case study” in your headline shapes your section sound like it has more importance than a regular blog post. Case studies carry weight; you know you’ll learn something from a case study post because they ever open the hood on something we’re curious to know more about. The firsthand experience constructs these posts extra juicy.
Case study posts outline and unpack the details of a project, event, or process and testify you how it turned out.
Molly Pittman wrote a case study post on the dog ambling app Wag for the DigitalMarketer blog 😛 TAGEND
Problem/ Solution Post
This type of post has an easy format 😛 TAGEND
Define a problem Present the solution
This post can cross over into the territory of other blog post kinds such as the FAQ Post, How-To Post, or Checklist Post.
You’ll start to be pointed out that a lot of the DigitalMarketer blogs are question/ solution posts because that’s our thing. Our goal is to help marketers solve their problems, so naturally we write a lot of solution-based posts.
If you attended the 2019 Traffic& Conversion Summit, you’ll know that one of the biggest problems our attendees have when they leave is that their brains are full of TOO much knowledge. To help combat this symptom of T& C, we wrote a blog post that indicated attendees what to do to organize themselves and start executing on all of the hot tips-off they got at the summit.
If you get repeat the questions put by clients or prospects, there is a good chance they are typing these same questions into Google and other search engines. You can also use online tools to figure out what questions your clients have.
For example, we’re large-hearted fans of using Quora to figure out what content to make. On Quora, people ask questions and anybody can answer them. You can search for “digital marketing”( or any relevant keyword for your business) and realise what the most commonly asked questions are around it. Then you just create content around these topics.
One question we get day after day is how do I write good headlines for my blog posts? We answered that question in this blog post.
Conducting your own primary research around a topic in your niche is one of the best ways to build blog content that gets attention.
Not only will this frame you as the authority, but this post can also be used serve as a invaluable asset and be linked to by other blogs referencing your search. And we all know what happens when another website backlinks yours–your SEO ranking goes up.
If the content you are delivering can be broken into a “checklist” it will often perform better. People like the checklist format because it’s easy to digest and act on when the content is itemized in this way.
For example, we wrote this blog post, “[ Checklist] 5 Copywriting Parts to Experiment on Your Landing Page.”
The Ultimate Guide Post
The ultimate guidebook post is just what it sounds like–a detailed, comprehensive post on a topic in your niche. The most important part of this post is that you’re staying true to your term. If you promise the ultimate steer, you better deliver.
For example, our blog post, “The Ultimate Guide to Ecommerce Email Marketing( Online Retailers, this One’s for You …) ” is 16,000 terms long and uses over 70 illustrations to attain the content as clear as possible.
In niches where there might be complicated suggestions or confounding terms, the definition post is an absolute must. Consider creating a series of posts that define different aspects of your niche. The DigitalMarketer blog is full of these types of posts, even including one named “What Is Digital Marketing? ” Don’t forget–just because you know a great deal about your industry doesn’t mean your client does.
What basic knowledge does your client need to know that you’re overlooking?
For example, we published the post, “What is Email Marketing? A Quick Guide to Get it Right.”
Look for opportunities to break a topic into a series that can be released each day during the course of a few weeks or month. Link these articles together as you publish them.
For example, our “What Is Digital Marketing” blog post is the first in a series of explanation posts, the second being our “What is Email Marketing? ” post, and so on.
This post( like the Research Post) is more efficient when you can use statistics that you have developed. That said, consider curating and pulling together stats from multiple locations to create a good statistics post. These posts are also great reference points for other blogs to use and can help your SEO.
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A Pillar Post uses evergreen content that is core to your company to create a content mainstay that you can relate back to often. This helps create a consistent source of traffic for you and your business.
This can be a really helpful if you are just starting out with your blog and need a foundation of good content. And recollect, you can always have more than 1 pillar post.
Learn more about creating a Pillar Post here ! This post–yes, about pillar posts–serves as a great pillar post for DM.
Video Review Post
With a Video Review Post, only examine a video that’s related to your audience. This are likely to be done as either a review of the whole video, or you can take screenshots, add rationalizations, and embed the video into your post.
Here is a super easy course to create a blog post. Just compile a listing of gratuities for your audience. These are likely to be tips on how to do something better, tips for getting a good deal on something, or any other relevant subject for your audience.
We made a post for tips on how to establish PowerPoint less boring, that style our audience is generating better presentations.
The Should Ask Question Post is a variation of the FAQ post. This is a question that customers or potentials don’t ask–but they should.
What are your clients always overlooking that you can reflect a light on?
For example, marketers overlooking retargeting campaigns are missing out on a huge transition opportunity. We shined the light on retargeting and presented 3 easy steps to set up a retargeting campaign .~ ATAGEND
Like the Tips Post, this is an easy way to stay helpful with your audience. Just post a roll of tools that you think your audience will find helpful. You can rate them, review them, or simply make it a simple list.
For example, we created a roll of our favorite keyword research tools.
Some of the most efficient content on the web is neither informational or entertaining–it simply inspires. This kind of post can work well as a Story Post, Profile Post, or Quote Post among others.
At the 2019 Traffic& Conversion Summit, Ryan Deiss dropped major knowledge on the crowd during his Opening Keynote Speech. He talked about the current state of marketing and how “its all” turd. Seriously, that is exactly what he said( there were also many poop emojis involved ).
In true-blue Ryan Deiss mode, he made us cry and then he made us laugh. By the end of his speech, everyone at T& C was hungry is just one of the marketers who makes it through the next interruption in the industry.
Some blogs run dormant on popular vacations while others use the opportunity to deliver well-wishes to their audience and display their humanity. For instance, you can write articles about holidays and how they affect your industry.
When a content founder lets their picket down by delivering a profoundly personal experience that the audience to relate to, the audience is going to feel behavior more connected to you and your company. So is moving forward and get vulnerable.
Behind the Scenes Post
If you have a loyal following, they will want to see “whats going on” behind the scenes of the content that you can create. Transparency generates a stronger the linkages between you and your customer.
If you’ve noticed, DigitalMarketer is truly transparent. We’ll talk about our opinions, our amounts, and our strategy. During one of Roland Frasier’s presents at T& C, he explained exactly how we make money off of our events and how we’re going to keep stirring more money despite having sold T& C this year.
Behind the scenes post connect us to you. It shows you guys that we’re not bigger or better, we’re playing the same game and we want to be your teammate , not your competitor.
This can be risky, but if you have a loyal following that has become accustomed to you encompassing a particular set of topics–this kind of post can scandalize them and receive a great response.
The rant post shows your human back by uncovering your passion and wrath about a topic that related to your audience. This type of post is for a specific brand whose customers aren’t going to be appalled by their rage. We don’t have any DigitalMarketer examples to show you for this type of post because that’s not our brand.
For some labels, this type of post is going to go viral in their own communities.
Home Runs Post
It’s human to celebrate the wins( and it’s also one of our core values !) and talk about when things go right. Share your company’s home runs in a blog post so that your audience can be found in what you are doing “whos working”( and hopefully use that knowledge themselves ).
This post works as well as a yearly reflection, or as an event wrap-up. We at DM do a yearly home run post that includes home run from our partners as well as our internal employees.
Bloopers/ Mess-Ups Post
Just like it’s human to celebrate the wins, it is human to mess up and learn from it. Indicating your clients that you mess up will assist them in see you as human, and they will feel more were linked to you.
This can be a reflection post about the errors your corporation has shaped, or it can be a video blooper reel, like our yearly blooper reel on the DM blog.
The Profile Posts profiles an influential person in your niche. The most important part of this post is not to publish it and forget it. Don’t expect the person to telepathically know that you simply wrote a executioner blog post highlighting them.
Tweet them, label them on your Instagram story promoting the article, labels them on Facebook, email them, and if you can, call them. What you’re purporting for is because they see your profile and share it with their audience( so you both get more traffic ).
Crowdsourcing is an excellent way to get as many experts and influencers as is practicable in one region at a time. Have each influencer talk about a single topic and then put it together in a blog post.
For example, we had 14 digital marketing experts tell us about their best campaigns and marketing strategies in 2018( this is also an example of a Home Run Post ). Then, we threw it in a blog positions and wrote it so everyone could get the scoop.
It’s surprising how willing even the most influential people are to give you an interview–even if you have a small audience on your blog. Remember that a simple way for an influencer to give you an interview is through audio–all they have to do is call you and start talking.
For even more content, you can record this interview through video and post it to YouTube and Facebook, and then transcribe it into a blog post. If you’re feeling really spicy, you can splice up some key talking phases( 30-60 second videos) and share them on your socials to promote the blog post/ full video.
We did this for an interview with Dennis Yu, to great success.
Link Roundup Post
This type of post can work well as a series that publishes once a few months or once a week. Curate, link to and provide a description of multiple fragments of content that your audience knows where to find valuable.
Find content that related to your customer and throw it in one region for them. You don’t have to necessarily furnish the contents, you merely need to create the place where it’s all conveniently organized.
People love quotes from influential people. They. Love. Them.
Pull together quotes from multiple influencers across a specific topic to create a Quote Post.
Again, if applicable–be sure to notify the people that you’ve mentioned to see if you can get a retweet mention, or share.
Best of the Web Post
The Best of the Web Post often includes content, tools, and other resources that you have curated, linked to, and described. For example, you could have a Friday blog post that rounds up the 5 best most important things that happened in your niche that week.
Pick of the Week Post
This is a popular type of series post and is generally a relatively short blog post that describes a only piece of content, tool, or other resource that have already been curated, are connected to and described.
People to Follow Post
Curate a listing of influential people, specify the following, and render associates for your audience to connect with them through their website, social media channels, occurrences, volumes, etc.
DigitalMarketer, for example, wrote a blog post on, “7 Women in Marketing to Watch Out For.”
We highlighted what their specialty is, where to find them, the things they’ve fully achieved induce us say, “woaaaahhhh” and what they’re focusing on right now.
This is a hybrid form of the listing post that uses other people’s content. Find the most socially viral content on a given topic and aggregate it into one post.
DigitalMarketer does this often where reference is publish posts like the one below. We’ll pull different Instagram video ads from other companies to show you what they’re doing right and in a number of cases, what they’re doing wrong.
Create a post that compares the features and benefits of your product to competitive solutions. This is the perfect opportunity to 😛 TAGEND
Highlight what your product does really well Highlight what your product does poorly
If you feel hesitant to talk about what your product doesn’t do–it’s normal. But, this transparency builds trust. If you’re honest about what you can and can’t give your patrons, you’ll find the right customers who only requirement what you can provide and will become raving devotees of your product.
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Project Showcase Post
Use your blog to drawing a specific project you or your organization is working on currently or has completed and testify the process. Even better–share the results if possible. This post is similar to a case study.
For example, DigitalMarketer posted “BIG MONEY from Small Marketing Events: How I induced $500 k+ in New Revenue from Leading Live Occurrences on a Shoestring Budget.”
Income Report Post
Open the books and evidence your audience a breakdown of the money you and their own organizations are making. People love to see the backend of your the enterprises and again–we know we’re a shattered record–transparency “ve been a big” one of the purposes of the customer-company relationship. If you’re indicating your patrons the books, they’re going to trust you.
Company Update Post
Use your blog to let your customers and prospects know of new employee hires, acquisitions, or major contracts. This is a good time to update them to what’s happening and has a similar format to the behind the scenes blog posts.
For example, DigitalMarketer made a major company update when we informed the committee that we had sold the Traffic& Conversion Summit. We wrote a blog post to assistance T& C attendees understand why and got to make sure they knew that it was only going to see attain the summit bigger and more efficient next year.
Publishing demonstrations given by employees is a great way to make more content without doing a lot of extra study. Shows can easily be translated into blog posts and you didn’t have to do much extra work.
We took a stellar organization developing from Brad Martineau and wrote the section, “Re-align Your Business Purpose with 4 Takeaways from Brad Martineau’s Agency Training.”
Create a blog post that draws together the more popular blog posts you have written over a period of hour. This is a great opportunity to drive more traffic to your highest performing blog posts. When something operates, deter pushing it–that’s what this strategy is all about.
We noted the blog articles we published in 2018 that accumulated “the worlds largest” the perspectives and threw them in one place in our post, “DigitalMarketer’s 21 Best Clause for Organic Traffic in 2018. ”
You can showcase all the things your company has done or made during the year in this reflection post. It not only serves to show your current customers what you have done, but it can also give potentials a snapshot of who you are. And the more your audience to believe you, but more they are able to trust you.
For example, we post the DigitalMarketer Year in Review every year to show all of our blog readers what’s going on behind the scenes at DM.
Product Update Post
If you have rabid devotees of your products and services, you might be surprised at how well a post on brand-new product/ new aspect notices will do on your blog. For lesson, you are able herald your new dark mode feature and how your customers can access it.
Product Tips Post
This post character is both promotional and helpful and is very powerful of the human rights blog and audience. Create content that helps your clients be more successful with your product or services.
What If Posts
This type of blog post speculates on “What would happen if….”
The success of this type of post rests on your ability to choose a “what if” that is interesting and debatable. Use these questions to get the gears moving 😛 TAGEND
What big changes are happening in my industry that I can theorize on? What big change could happen in my industry that would make a massive disruption? What would happen if my entire industry vanished overnight?
Use your blog to present one side of the debatable contention or find person that disagrees with you and existing both sides in the same post.
Disclaimer: Be very careful with this one
Now that we’ve taken all responsibility off of ourselves, here’s what you need to know about attempt posts. Picking a fight with the right person/ organisation/ event, etc ., will force your audience to elect sides and draw lots of attention.
This type of post, when done right, will create enemies of some and die-hard followers of others.
If you take a arguable and speculative approaching, a projection post can get a great response.
For example, we published, “How Digital Marketing Will Change: 17 Predictions for 2019. ”
Use your blog to react to content created by someone else. For lesson, the contents might be a blog post, volume, presentation, interview, or podcast occurrence.
Find an embeddable video( envisage Youtube ), Slideshare presentation, or infographic that is going viral in your niche right now. Then, embed it in your blog post and post your reaction under it. It can help to use a title that is a variation of the resource “youre gonna have to” embedding.
Create content that tells a narrative that would be entertaining to your market. Some blogs simply induce this type of content and others create a series around it.
Be humorous through the implementation of its irony or extreme exaggeration–this kind of post is to work where there are timely issues such as politics or sports.
This type of post is to work as a series. Create weekly or monthly cartoon posts that make your audience giggle and think about issues and events in your niche.
Memes are humorous pieces of content that spread virally across the web. You can create your own memes or find relevant memes on the web through a Google search.
Create a post that imitates a well-known person or media property in your niche–be sure to overdo their advantages and shortcomings in your content.
Review a product, occurrence, or anything else you have access to. The key to a review post is the fact that it has to be published while the product, occurrence, etc ., is trending. For instance, reviewing a Snuggie in 2019 isn’t going to be a viral sensation.
For best results, be as honest as is practicable in your review rather than painting everything you review in a positive light.
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Choose a newsworthy/ trending topic and survey your audience about it utilizing email, social media, or in-person events. Then, pulling the research results together into a blog post. You can name it, “We Surveyed 100 People: Here’s What They Envisage About the Impossible Burger.”
Create content on your blog about events as they are happening. You don’t is therefore necessary to “break” the tale but you want to offer your own insights around the trending topic.
Some content builders are able to predict trends as they are happening. If you’re a trendsetter, make content on your blog that rides that tendency as it becomes popular.
If you’re in an industry where there are always new aspects or changes happening, use this post style to make pillar content around the topic.
For example, DigitalMarketer wrote, “Facebook’s Comment-to-Messenger Feature: Everything You Necessity to Know” when the feature firstly proceeded live.
Choose issues that affect your audience and create content around it while it’s relevant to them. This doesn’t necessarily have to always be a new topic, but it “ve got to be” new information.
For example, social media marketing is always evolving. We can deter writing posts like this one .~ ATAGEND
Because our patrons always need to know how to get more followers depending on how the algorithm has changed this quarter. The topic stands the same, but the information changes.
For the Takeaways Post, you are able to want to react to an occurrence, presentation, or suffer, and then list out your top takeaways from it. This should be done pretty soon after the occurrence, since you want to remain timely and capitalize on that event’s popularity.
We posted a takeaways post right after the end of Traffic and Conversion Summit 2019.
Question posts are generated from an interaction with your audience. Request them on social media or forums to ask questions that will be answered in a blog post. You can also using them to provide comments on another blog post to submit their questions.
The Answer Post is the sister of the Question Post. In this post sort, you will simply ask a question and allow your audience to answer it in your notes part. This type of post is generally very short, allowing your audience to generate the largest proportion of the content.
Use a blog post to pose a challenge to your audience. This post can work well as a series with updates being stimulated that feature audience members who are participating in a challenge.
Customer Showcase Post
This blog post type is partly promotional but likewise constructs participation. Use your blog to feature a client or a project you have worked on with “the consumers “. You can use a similar strategy to a case study to showcase the benefits of your services and products.
Use a blog post to allow your audience to get access to a relevant giveaway.
DigitalMarketer gave away free T& C tickets to anyone who subscribed to the DigitalMarketer podcast, left a rating and review on iTunes and shared the podcast on Facebook or Twitter.
We wrote this blog post to promote the giveaway.
Announce a game on your blog. This post can work well as a series or with updates being shaped featuring contest results.
This is your ultimate steer to writing blog posts, so you never is therefore necessary to hit the content brick wall of novelists block again. Steal our ideas and use them to make your own content run viral.
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