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Today, The Walt Disney Company announced today that it expresses its determination to donate$ 5 million to the NAACP and social justice nonprofit organizations in the wake of nationwide Black Lives Matter( BLM) complains sparked by the death of George Floyd. Disney is a mass entertainment giant that owns several corporate splits, but is most known for its film studio segment that includes household studios such as Walt Disney Pictures, Pixar, and Marvel Studios. Disney has a longstanding reputation for being a company committed to philanthropic the initiatives and recently donated 15 tons of surplus food from closed parks to help communities affected by the COVID-1 9 global pandemic.
George Floyd, an African-American man lovingly remembered by his community, was held down in a knee chokehold for nine times by a white-hot police officer. The world has responded to Floyd’s death by demanding justice, reform, and social change to protect black lives and ensure equality. Many luminaries have also joined the movement, including John Boyega, who participated in London’s BLM protests, and Cole Sprouse, who was arrested at a BLM protest. Many corporations and influencers, such as J.J. Abram’s company Bad Robot and Star Wars and Marvel Studios, have followed suit and demonstrated show solidarity with the BLM movement by donating and voicing public corroborate of black lives.
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Disney also evidenced its solidarity with the movement by announce a$ 5 million donation to support social justice, commencing with a$ two million donation to NAACP, a civil rights organization dedicated to eliminating race-based discrimination. A mention from Chief Executive Officer Bob Chapek was shared: “The killing of George Floyd has forced our nation to once again confront the long history of unfairnes that black people in America have suffered, and it is critical that we stand together, was talking about and do everything in our power is to make sure that acts of racism and violence are never tolerated.” The company will continue its support to organizations that work hard to ensure social justice, as it has done for years. In the past, Disney has provided $ 2.5 million in grant funds to the United Negro College Fund and has worked closely with groups that advocate for the rights of people of color.
Disney did not stop there. The company has a program called Disney Employee Matching Gifts which provides employees with the opportunity to increase their social impact by matching gifts at eligible organisations. In addition, Disney aired special programming on a number of its TV systems fostering enlightening and informative conversations on American racism and oppression. In an unprecedented time in history that involves both a world pandemic and a resurgence of the Black Lives Matter movement, it is encouraging to witness many powerful and influential presidents, celebrities, and companies take a stand in support by donating and/ or publicly condemning over 400 years of racism and violence imposed upon black people.
However, as Riverdale star Vanessa Morgan has eloquently pointed out, many studios and companies have utilized diversity and representation not for the advancement of black people or characters, but instead as a virtue-signaling opportunity to increase profit. Black people continue to be underrepresented( if represented at all ), underpaid, and to discriminate both behind the scenes and on-screen. It is unclear if the present BLM movement and call to drastically vary the repressive structure and culture will work. However, it’s encouraging to see companies like Disney on the right side of history.
More: Every 2019 Disney Movie is Now Available on Disney +
Source: The Walt Disney Company
Read more: screenrant.com
