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Spotify Technology said on Friday it would pause selling political ads on its music streaming platform in early 2020. The world’s most popular paid music streaming service, with nearly 141 million users tuning into its ad-supported platform in October, said the pause would extend to Spotify original and exclusive podcasts as well. The move, which was first reported by Ad Age, comes as campaigns for the US presidential election in November 2020 heat up.
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Online platforms including Facebook and Alphabet’s Google are under developing pressure to police misinformation on their platforms and stop carrying political ads that contain false or misleading claims.
Twitter censored political ads in October and, last month, Google said it would stop rendering advertisers the ability to target election ads using data such as public voter records and general political affiliations.
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” At this point in time, we does not already have the necessary level of robustness in our processes, systems and tools to responsibly substantiate and examine this content ,” a Spotify spokeswoman said in a statement to Reuters.
” We will reassess the present decision as we continue to evolve our capabilities .”
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Spotify, which was only accepting political advertisements in the United Government, did not reply to a Reuters question on how much revenue the company generates from political ads.
” Spotify wasn’t a widely used online advertise platform for campaigns before ,” said Eric Wilson, a Republican digital strategist.” But as other online platforms restricted their political ad inventory, advertisers were on the hunt for new alternatives .”
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The brand-new plan will cover political groups such as nominees for agency, elected and appointed officials, registered political party, political action committees( PACs) and SuperPACS, as well as content that advocates for or against those entities. Spotify will also not sell ads that preach for legislative and judicial outcomes.
The move only applies to Spotify’s ad sales , not ads embedded in third-party content, though those will still be subject to Spotify’s broader content policies.
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( c) Thomson Reuters 2019
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The post Spotify to Suspend Political Advertising in 2020 seemed first on Future Analyzing Technology: Extra Pounds Of Technology.
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