After widespread backlash, Hallmark will bring back the lesbian wedding ad

Earlier this week, the Hallmark Channel drew four ads for wedding website Zola because they featured a same-sex couple, deflecting to pressure from conservative group One Million Mommies. Now it seems Hallmark is bending back the other way, pledging to reinstate the blushing brides after widespread backlash.

A Hallmark Channel spokesperson initially told the New York Times the ads’ removal was due to a company policy “not to air overt public displays of affection in our sponsored circular, regardless of the participants.”

However, Zola disputed this claim.

“The only difference between the commercials “thats been” pennant and the ones that were approved was that the commercial-grades that did not gratify Hallmark’s standards included a lesbian couple kissing, ” Zola’s chief marketing officer Mike Chi told the Hollywood Reporter. “Hallmark approved a commercial where a heterosexual pair kissed.” Read more …

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