Inside the Facebook Ads of Your Competitors: How to Research, What to Learn

admin November 22, 2019 Uncategorized Leave a comment 840 Views

</ iframe></p> <p>If you’re looking for inspiration for your next great Facebook ad, then we’ve got you covered with this post! </p> <p><a href="https://www.facebook.com/ads/library/?active_status=all&ad_type=political_and_issue_ads&country=US">We’re diving into the Facebook Ad Library</a> to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out there. We’ll share some specific gratuities on how to get meaningful Facebook ad results, and we’re hopeful you’ll leave with a roster of thoughts that you can test today.</p> <p>Let me know if this resonates with you: Social media sometimes feel like more art than science. </p> <p>That’s a bit hard to admit since our Buffer podcast is called The Science of Social Media! </p> <p>But it’s true-life. There are strategies and tactics, especially on the label back of things, that can be hard to measure and difficult to quantify. Still, we want to do our best to give you the specifics on what works and why — and we have an specially cool route of doing that when it comes to Facebook ads. </p> <p> The commonwealth of Facebook advertising</p> <p>You’ve probably heard public perception altering a little bit in recent months considering Facebook. Despite this change, the advertising potential of Facebook remains massive. When we talk about Facebook, we’re actually talking about Facebook, Instagram, Messenger, Whatsapp — all the assorted properties that Facebook owns. <a rel="noreferrer noopener" target="_blank" href="https://hootsuite.com/resources/digital-in-2019-q2-update">This year, Facebook is nearing 2 billion customers on its platforms</a> — that’s virtually 1 in every 3 people over persons under the age of 13 in the world. </p> <p>Moreso, Facebook ads still get clicks. According to stats as of April of this year, <a rel="noreferrer noopener" target="_blank" href="https://hootsuite.com/resources/digital-in-2019-q2-update"> the average Facebook user clicks on 11 ads in 30 periods .</a></p> <p>Anecdotally, those click numbers sound great, though they have been better. <a rel="noreferrer noopener" target="_blank" href="https://www.socialbakers.com/blog/how-to-be-successful-with-paid-social-media-advertising">Cost per click on Facebook is as high-pitched as 15 cents versus 12 pennies a year ago</a>, and clickthrough rate for label ads was at 1.6 percentage at the start of the year and is now closer to 1.1 percent.</p> <p> <img decoding="async" src="https://i0.wp.com/d1izrja5vo8h3i.cloudfront.net/resize/1460/779/https%3A%2F%2Fcdn.socialbakers.com%2Fwww%2Fstorage%2Fwww%2Farticles%2Fcontent%2F2019-08%2F1567164444-screen_01_page15.jpg?w=618&ssl=1" alt data-recalc-dims="1" data-lazy-src="https://i0.wp.com/d1izrja5vo8h3i.cloudfront.net/resize/1460/779/https%3A%2F%2Fcdn.socialbakers.com%2Fwww%2Fstorage%2Fwww%2Farticles%2Fcontent%2F2019-08%2F1567164444-screen_01_page15.jpg?w=618&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class=" jetpack-lazy-image"><noscript><img data-lazy-fallback="1" decoding="async" src="https://i0.wp.com/d1izrja5vo8h3i.cloudfront.net/resize/1460/779/https%3A%2F%2Fcdn.socialbakers.com%2Fwww%2Fstorage%2Fwww%2Farticles%2Fcontent%2F2019-08%2F1567164444-screen_01_page15.jpg?w=618&ssl=1" alt="" data-recalc-dims="1" /></noscript></p> <p>So the takeaway here is that Facebook has a huge potential audience, people still click Facebook ads all the time, and the rival is strong for “whos got” those clicks. </p> <p>Now we can bring in the science! </p> <p> Takeaway: Use <a rel="noreferrer noopener" target="_blank" href="https://www.facebook.com/ads/library/?active_status=all&ad_type=political_and_issue_ads&country=US">Facebook Ad Library</a> to see how other Pages are advertising</p> <p> <img decoding="async" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2019/09/Facebook-Ad-Library-example-lululemon-800x656.png?resize=618%2C507&ssl=1" alt class="wp-image-24409 jetpack-lazy-image" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2019/09/Facebook-Ad-Library-example-lululemon-800x656.png?resize=618%2C507&ssl=1 800w, https://buffer.com/resources/wp-content/uploads/2019/09/Facebook-Ad-Library-example-lululemon-300x246.png 300w, https://buffer.com/resources/wp-content/uploads/2019/09/Facebook-Ad-Library-example-lululemon-768x630.png 768w, https://buffer.com/resources/wp-content/uploads/2019/09/Facebook-Ad-Library-example-lululemon-1024x840.png 1024w, https://buffer.com/resources/wp-content/uploads/2019/09/Facebook-Ad-Library-example-lululemon.png 1200w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2019/09/Facebook-Ad-Library-example-lululemon-800x656.png?resize=618%2C507&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" decoding="async" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2019/09/Facebook-Ad-Library-example-lululemon-800x656.png?resize=618%2C507&ssl=1" alt="" class="wp-image-24409" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2019/09/Facebook-Ad-Library-example-lululemon-800x656.png?resize=618%2C507&ssl=1 800w, https://buffer.com/resources/wp-content/uploads/2019/09/Facebook-Ad-Library-example-lululemon-300x246.png 300w, https://buffer.com/resources/wp-content/uploads/2019/09/Facebook-Ad-Library-example-lululemon-768x630.png 768w, https://buffer.com/resources/wp-content/uploads/2019/09/Facebook-Ad-Library-example-lululemon-1024x840.png 1024w, https://buffer.com/resources/wp-content/uploads/2019/09/Facebook-Ad-Library-example-lululemon.png 1200w" sizes="(max-width: 800px) 100vw, 800px" data-recalc-dims="1" /></noscript></p> <p>With this new tool, you can enter the epithet of any Facebook Page, and it will show you all the ads that the page has, both active and inactive.</p> <p>The tool has a lot of aspects building upon political and issue-based ads in order to provide transparency on who pays for what. Marketers can benefit from it, of course, by using the tool to do some research and gain inspiration from the labels that are doing great things with Instagram ads.For instance, if you pull up Airbnb on the Facebook Ads Library tool, you’ll see that they currently have over 930 ads running in the U.S. alone. Additionally, you can see that <a rel="noreferrer noopener" target="_blank" href="https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&q=Airbnb&view_all_page_id=324826532457">they’ve spent $58,000 on political or issue-based ads since May 2018.</a></p> <p>Fascinating stuff.</p> <p>So we’ve threw some time into using this tool to come up with some best practices for Facebook ads together with some research on the’ net to see what other advice is right there. If you have any favorite ad lessons you love, feel free to share with us on social media using the hashtag <a rel="noreferrer noopener" target="_blank" href="https://paper.dropbox.com/?q=%23bufferpodcast"> #bufferpodcast</a>. We’d love to hear them. </p> <p> Tips for Facebook image ads</p> <p>We’ve seen a got a couple of popular diversities of images in our Facebook Ads Library research. First, some successful labels use images that re-enforce the copy claims in the ad’s text and call-to-action. For example, <a rel="noreferrer noopener" target="_blank" href="https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&q=lululemon&view_all_page_id=33693527731">Lululemon’s</a> ads for a ventilated shirt present a humankind exerting while wearing the shirt — and gazing cool and ventilated while he does it.</p> <p> <img decoding="async" data-attachment-id="24410" data-permalink="https://ismartnetwork.co.uk/?attachment_id=24410" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2016/01/14533050485346-ioc-enhances-its-social-presence-7aa0f49a9a.jpg?fit=1438%2C899&ssl=1" data-orig-size="1438,899" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}" data-image-title="IOC Enhances Its Social Presence" data-image-description data-image-caption data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2016/01/14533050485346-ioc-enhances-its-social-presence-7aa0f49a9a.jpg?fit=300%2C188&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2016/01/14533050485346-ioc-enhances-its-social-presence-7aa0f49a9a.jpg?fit=618%2C386&ssl=1" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2019/09/Screen-Shot-2019-09-16-at-12.31.30-PM-592x800.png?resize=592%2C800&ssl=1" alt class="wp-image-24410 jetpack-lazy-image" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2019/09/Screen-Shot-2019-09-16-at-12.31.30-PM-592x800.png?resize=592%2C800&ssl=1 592w, https://buffer.com/resources/wp-content/uploads/2019/09/Screen-Shot-2019-09-16-at-12.31.30-PM-222x300.png 222w, https://buffer.com/resources/wp-content/uploads/2019/09/Screen-Shot-2019-09-16-at-12.31.30-PM-768x1038.png 768w, https://buffer.com/resources/wp-content/uploads/2019/09/Screen-Shot-2019-09-16-at-12.31.30-PM.png 792w" data-lazy-sizes="(max-width: 592px) 100vw, 592px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2019/09/Screen-Shot-2019-09-16-at-12.31.30-PM-592x800.png?resize=592%2C800&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" decoding="async" data-attachment-id="24410" data-permalink="https://ismartnetwork.co.uk/?attachment_id=24410" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2016/01/14533050485346-ioc-enhances-its-social-presence-7aa0f49a9a.jpg?fit=1438%2C899&ssl=1" data-orig-size="1438,899" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}" data-image-title="IOC Enhances Its Social Presence" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2016/01/14533050485346-ioc-enhances-its-social-presence-7aa0f49a9a.jpg?fit=300%2C188&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2016/01/14533050485346-ioc-enhances-its-social-presence-7aa0f49a9a.jpg?fit=618%2C386&ssl=1" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2019/09/Screen-Shot-2019-09-16-at-12.31.30-PM-592x800.png?resize=592%2C800&ssl=1" alt="" class="wp-image-24410" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2019/09/Screen-Shot-2019-09-16-at-12.31.30-PM-592x800.png?resize=592%2C800&ssl=1 592w, https://buffer.com/resources/wp-content/uploads/2019/09/Screen-Shot-2019-09-16-at-12.31.30-PM-222x300.png 222w, https://buffer.com/resources/wp-content/uploads/2019/09/Screen-Shot-2019-09-16-at-12.31.30-PM-768x1038.png 768w, https://buffer.com/resources/wp-content/uploads/2019/09/Screen-Shot-2019-09-16-at-12.31.30-PM.png 792w" sizes="(max-width: 592px) 100vw, 592px" data-recalc-dims="1" /></noscript></p> <p>Of course, it may not always be possible to come up with like-for-like images, specially if you don’t have a physical product. We find this a lot with our social ads at Buffer since we sell software. </p> <p>In that case, we’ve seen a lot of brands go for either an attractive image that catches attention while pertaining somewhat to the image copy — for example, AirTable utilized a dog photo, which is always a winner. Or, if you can swing it, we’ve seen labels like Headspace have great success with illustrations and graphics. </p> <p>Vibrant imagery can be really effective on Facebook. If you’re making graphics, you can do this with coloring, like The Guardian has with its ads. They placed their weekly publication on a bright yellowish background for some ads. We’ll link to it in the prove mentions so you can see it. It’s striking! </p> <p>Get an in-depth view of global issues with The Guardian’s crucial weekly magazine. Subscribe today and get 6 issues for$ 6 with free worldwide delivery.</p> <p>Posted by <a href="https://www.facebook.com/guardianweekly/">Guardian Weekly</a> on <a href="https://www.facebook.com/guardianweekly/posts/10156769103526259">Thursday, January 31, 2019</a></p> <p>One way that seems to work well with testing which images could be ad-worthy is to use organic posts as a testing ground. A heap of our best good ads at Buffer have started as organic posts to our Page. We boost high-performing content — especially content that has high involvement rates — and we’re able to learn what type of visuals and facsimile resonate with the Facebook community. </p> <p> Tips for Facebook ad copywriting</p> <p>With image ads — and every other type of Facebook ad, truly — one of the most important elements after the visuals is likely to be your call-to-action. What words will you use to convince someone to click or tap? </p> <p>You’ll find a lot of great inspiration with copywriting, too, when you spend some time in Facebook Ads Library. Here are a few of our favorite discoveries.</p> <p> You can point your call-to-action to a Facebook Event. This comes with a cluster of benefits: people get to stay on Facebook rather than leave to a brand-new site, which may boost your click rate. Those who RSVP can act as a form of viral promotion since their “Yes” replies may send the event into their feed and surface the event on their friends’ feeds. And of course, in tying the even back to your Facebook page, you get the added bonus of extra exposure for your page itself, which will hopefully bring you some more follows.You can throw social proof in your transcript, sometimes even establishing the call-to-action as explicit as “See the reviews” or “1, 000 -plus Google Reviews .” And together with critiques, we’ve seen a lot of brands espousing the Instant Experience storefront, which allows people to stay on Facebook but still browse your products through its own experience that you can customize. Instant Experiences can be used with almost all Facebook ad formats-Carousel, Single Image, Video, Slideshow and Collection. The one thing to keep in mind is that it’s mobile-only for now.Ultimately, the best calls-to-action we’ve seen written are those that take you to a page that matches the text in the call-to-action itself, creating a sense of continuity for “the consumers “. Whenever possible, we highly recommend building a custom arrival page experience that matches the messaging of your ad.</p> <p> Tips for Facebook video ads</p> <p>Another popular type of Facebook ad is video. There are a couple of main tips-off we’ve noticed when it comes to video ads on Facebook.</p> <p>First, labels create videos that can be effective with the tone turned off. Data shows that as much as 85 percent of Facebook videos are watched without audio, so it’s imperative that whatever video you use in your ad that it can get its point across through visuals alone. You can do this purely by visuals — say, if you’re a dres brand and want to show off your kits, or if you’re a food or cooking product and can be demonstrated your material at work in the kitchen. If you really do need terms, though, there’s ever captions. We’ve seen a lot of effective ads that go with captions to support the story of their ad.</p> <p>Another common best practise is to use square video rather than landscape video. This is especially important when you reviewed and considered the viewing suffer across mobile and desktop — scenery videos merely don’t work as well on phones. </p> <p>We moved research studies about this and found that square video outshone landscape video on every social media network in terms of video sentiments, involvement, and consummation rate.<a rel="noreferrer noopener" target="_blank" href="https://buffer.com/resources/square-video-vs-landscape-video">In some lawsuits, square video been instrumental in 30 -3 5% higher video their opinions and an 80 -1 00% increase in engagement .</a></p> <p>If you happen to be running only a mobile ad, then you might consider a vertical format instead. Otherwise, we show preserving your videos square so that they work great everywhere. </p> <p> Tips for Facebook carousel ads and produce ads</p> <p>Carousel ads are another neat way to tell a story with Facebook ads. </p> <p>One of the most efficient way we’ve seen this work is to visually tie the images together, either thematically by choosing similar images or quite explicitly by cutting up a single image into multiple frames or use graphic design components that carry over from one carousel image to the next.With carousel ads, you can apply many of the same techniques as with the image ads we discussed earlier: utilize images that relate to the copy, be vibrant, be committing. </p> <p>That’s probably good advice for any visual you use on any of the different Facebook ad types. </p> <p>Take Lead Ads for instance.</p> <p>In addition to the visual marketing gratuities, we’ve seen brands actually make the most of this ad type by being smart about the space they set up the cause capture shapes. Facebook will autofill certain types of information, which constructs these contribute sorts as easy-as-can-be for the people signing up. Brands use this to their advantage by only asking for the essential information. We’ve seen some corporations merely ask for email addresses — say, if you’re wanting to send an e-book.For others, particularly those with brick-and-mortar locatings or regional events, we’ve seen simple forms with email, metropoli, and country. </p> <p>As you’re scrolling through Facebook Ads Library, one thing you’re likely to notice is that many of the ads demonstrate text that says the ad you’re looking at has multiple versions. </p> <p> Tool: Dynamic creative ads</p> <p>This Facebook ads feature will automatically optimize and deliver the highest-performing combinations of visuals and copy. You simply commit Facebook a cluster of options to choose from, and Facebook will serve variants across its ad system until it observes the best-performing combinations. These combos then get served more widely as the winning ads.</p> <p>You can apply dynamic creative ads to Conversion, Traffic, Video Views, Reach, Brand Awareness, and App Install campaigns. Pretty much anything you could hope for.</p> <p>And when you’re coming up with options, <a rel="noreferrer noopener" target="_blank" href="https://www.facebook.com/business/m/facebook-dynamic-creative-ads">the limits for creative are 10 images or videos and 5 options for each of body text, name, description, and call-to-action .</a> </p> <p> Tool: Text overlay</p> <p>Another favorite tool of ours — and one we encounter put to good use very often in the Facebook Ad Library ads — is <a href="https://www.facebook.com/ads/tools/text_overlay">the Text Overlay Tool</a>.</p> <p>You can upload your ad to this tool, and it will tell you whether your ad contains a High, Medium, or Low amount of text. This is important because the amount of text can affect the reach of your ad.</p> <p>Ideally, Facebook favors visuals that have little to no text. You’ll see this in the ads of top labels — they all have bright and stunning visuals with very little text.Still, if your ad image does need some text on it — say, with a brand message or tagline — you can test it on the Text Overlay tool first. </p> <p>After uploading, the tool will give your image a rating of High, Medium, Low, or OK. High-text images may not run at all.Medium-text images may have much lower reach.Low-text images may have slightly lower reach.And OK images should extend as expected.</p> <p> How to say hello to us</p> <p>We would all love to say hello to you on social media- especially Twitter! </p> <p> <a href="https://twitter.com/heather_mae_day">Heather-Mae</a> on Twitter<a href="https://twitter.com/davechapman" target="_blank" rel="noreferrer noopener">Dave</a> on Twitter</p> <p>Thanks for listening! Feel free to connect with our crew at <a href="https://twitter.com/buffer" target="_blank" rel="noreferrer noopener">Buffer on Twitter</a>, <a href="https://www.facebook.com/bufferapp" target="_blank" rel="noreferrer noopener">Buffer on Facebook</a>, our <a href="https://buffer.com/podcast" target="_blank" rel="noreferrer noopener">Podcast homepage</a>, or with the hashtag #bufferpodcast. </p> <p> Enjoy the display? It’d mean the world to us if you’d be up for <a href="https://itunes.apple.com/us/podcast/the-science-of-social-media/id1153119945?mt=2" target="_blank" rel="noreferrer noopener">giving us credit ratings and examine on iTunes</a>!</p> <p> About The Science of Social Media podcast</p> <p>The <a href="https://buffer.com/podcast" target="_blank" rel="noreferrer noopener">Science of Social Media</a> is your weekly sandbox for social media tales, insights, experimentation, and inspiration. Every Monday( and sometimes more) we share the most cutting-edge social media marketing tactics from labels and influencers in every industry. If you’re a social media team of one, business proprietor, marketer, or someone simply interested in social media marketing, you’re sure to find something helpful in each and every episode. It’s our hope that you’ll join our <a href="https://itunes.apple.com/us/podcast/the-science-of-social-media/id1153119945?mt=2" target="_blank" rel="noreferrer noopener">27, 000+ weekly iTunes listeners</a> and rock-and-roll your social media channels as a result! </p> <p>The Science of Social Media is proudly stimulated <a href="https://buffer.com/" target="_blank" rel="noreferrer noopener">by the Buffer team</a>. Feel free to <a href="mailto:hello@buffer.com" target="_blank" rel="noreferrer noopener">get in touch with us</a> for any conceives, hypothesis, or feedback.</p> <p> <img decoding="async" src="https://feeds.feedburner.com/~r/bufferapp/~4/DbmB8nQ5F88" height="1" width="1" alt data-lazy-src="https://feeds.feedburner.com/~r/bufferapp/~4/DbmB8nQ5F88?is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class=" jetpack-lazy-image"><noscript><img data-lazy-fallback="1" decoding="async" src="https://feeds.feedburner.com/~r/bufferapp/~4/DbmB8nQ5F88" height="1" width="1" alt="" /></noscript><img decoding="async" src="https://feeds.feedburner.com/~r/bufferapp/~4/B09KywE_Ysw" height="1" width="1" alt data-lazy-src="https://feeds.feedburner.com/~r/bufferapp/~4/B09KywE_Ysw?is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class=" jetpack-lazy-image"><noscript><img data-lazy-fallback="1" decoding="async" src="https://feeds.feedburner.com/~r/bufferapp/~4/B09KywE_Ysw" height="1" width="1" alt="" /></noscript><img decoding="async" src="https://feeds.feedburner.com/~r/bufferapp/~4/N1VEzDsHgs4" height="1" width="1" alt data-lazy-src="https://feeds.feedburner.com/~r/bufferapp/~4/N1VEzDsHgs4?is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class=" jetpack-lazy-image"><noscript><img data-lazy-fallback="1" decoding="async" src="https://feeds.feedburner.com/~r/bufferapp/~4/N1VEzDsHgs4" height="1" width="1" alt="" /></noscript></p> <div style="clear:both;"></div> <p>Read more: <a href="http://feedproxy.google.com/~r/bufferapp/~3/N1VEzDsHgs4/facebook-ad-library">feedproxy.google.com</a></p> </div> <div class="share-post"> <span class="share-text">Share</span> <ul class="flat-social"> <li><a href="http://www.facebook.com/sharer.php?u=https://wp.me/p5zmOj-9eN" class="social-facebook" rel="external" target="_blank"><i class="fa fa-facebook"></i> <span>Facebook</span></a></li> <li><a href="https://twitter.com/intent/tweet?text=Inside+the+Facebook+Ads+of+Your+Competitors%3A+How+to+Research%2C+What+to+Learn&url=https://wp.me/p5zmOj-9eN" class="social-twitter" rel="external" target="_blank"><i class="fa fa-twitter"></i> <span>Twitter</span></a></li> <li><a href="http://www.stumbleupon.com/submit?url=https://wp.me/p5zmOj-9eN&title=Inside+the+Facebook+Ads+of+Your+Competitors%3A+How+to+Research%2C+What+to+Learn" class="social-stumble" rel="external" target="_blank"><i class="fa fa-stumbleupon"></i> <span>Stumbleupon</span></a></li> <li><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://ismartnetwork.co.uk/?p=35513&title=Inside+the+Facebook+Ads+of+Your+Competitors%3A+How+to+Research%2C+What+to+Learn" class="social-linkedin" rel="external" target="_blank"><i class="fa fa-linkedin"></i> <span>LinkedIn</span></a></li> <li><a href="http://pinterest.com/pin/create/button/?url=https://wp.me/p5zmOj-9eN&description=Inside+the+Facebook+Ads+of+Your+Competitors%3A+How+to+Research%2C+What+to+Learn&media=https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2019/11/will-francis-r02wxT3-PYw-unsplash1574392747.jpg?resize=660%2C330&ssl=1" class="social-pinterest" rel="external" target="_blank"><i class="fa fa-pinterest"></i> <span>Pinterest</span></a></li> </ul> <div class="clear"></div> </div>  <div class="clear"></div> </div> <script type="application/ld+json" class="tie-schema-graph">{"@context":"http:\/\/schema.org","@type":"Article","dateCreated":"2019-11-22T03:19:05+00:00","datePublished":"2019-11-22T03:19:05+00:00","dateModified":"2019-11-22T03:19:05+00:00","headline":"Inside the Facebook Ads of Your Competitors: How to Research, What to Learn","name":"Inside the Facebook Ads of Your Competitors: How to Research, What to Learn","keywords":"Facebook,images,mdash,Media,social,some,text,video,your","url":"https:\/\/ismartnetwork.co.uk\/?p=35513","description":"If you're looking for inspiration for your next great Facebook ad, then we've got you covered with this post! We're diving into the Facebook Ad Library to give you tips on how to research the ads of y","copyrightYear":"2019","publisher":{"@id":"#Publisher","@type":"Organization","name":"iSmartNetwork Magazine","logo":{"@type":"ImageObject","url":"https:\/\/ismartnetwork.co.uk\/wp-content\/uploads\/2016\/01\/iSmartNetworkLogo.jpg"},"sameAs":["https:\/\/www.facebook.com\/iSmartNetwork-136484609747108\/"]},"sourceOrganization":{"@id":"#Publisher"},"copyrightHolder":{"@id":"#Publisher"},"mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/ismartnetwork.co.uk\/?p=35513","breadcrumb":{"@id":"#crumbs"}},"author":{"@type":"Person","name":"admin","url":"https:\/\/ismartnetwork.co.uk\/?author=1"},"articleSection":"Uncategorized","articleBody":"\n\n If you're looking for inspiration for your next great Facebook ad, then we've got you covered with this post! \n\n We're diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out there. We'll share some specific gratuities on how to get meaningful Facebook ad results, and we're hopeful you'll leave with a roster of thoughts that you can test today.\n\n Let me know if this resonates with you: Social media sometimes feel like more art than science. \n\n That’s a bit hard to admit since our Buffer podcast is called The Science of Social Media! \n\n But it’s true-life. There are strategies and tactics, especially on the label back of things, that can be hard to measure and difficult to quantify. Still, we want to do our best to give you the specifics on what works and why -- and we have an specially cool route of doing that when it comes to Facebook ads. \n\n The commonwealth of Facebook advertising\n\n You’ve probably heard public perception altering a little bit in recent months considering Facebook. Despite this change, the advertising potential of Facebook remains massive. When we talk about Facebook, we’re actually talking about Facebook, Instagram, Messenger, Whatsapp -- all the assorted properties that Facebook owns. This year, Facebook is nearing 2 billion customers on its platforms -- that’s virtually 1 in every 3 people over persons under the age of 13 in the world. \n\n Moreso, Facebook ads still get clicks. According to stats as of April of this year, the average Facebook user clicks on 11 ads in 30 periods .\n\n Anecdotally, those click numbers sound great, though they have been better. Cost per click on Facebook is as high-pitched as 15 cents versus 12 pennies a year ago, and clickthrough rate for label ads was at 1.6 percentage at the start of the year and is now closer to 1.1 percent.\n\n \n\n So the takeaway here is that Facebook has a huge potential audience, people still click Facebook ads all the time, and the rival is strong for \"whos got\" those clicks. \n\n Now we can bring in the science! \n\n Takeaway: Use Facebook Ad Library to see how other Pages are advertising\n\n \n\n With this new tool, you can enter the epithet of any Facebook Page, and it will show you all the ads that the page has, both active and inactive.\n\n The tool has a lot of aspects building upon political and issue-based ads in order to provide transparency on who pays for what. Marketers can benefit from it, of course, by using the tool to do some research and gain inspiration from the labels that are doing great things with Instagram ads.For instance, if you pull up Airbnb on the Facebook Ads Library tool, you’ll see that they currently have over 930 ads running in the U.S. alone. Additionally, you can see that they’ve spent $58,000 on political or issue-based ads since May 2018.\n\n Fascinating stuff.\n\n So we’ve threw some time into using this tool to come up with some best practices for Facebook ads together with some research on the' net to see what other advice is right there. If you have any favorite ad lessons you love, feel free to share with us on social media using the hashtag #bufferpodcast. We’d love to hear them. \n\n Tips for Facebook image ads\n\n We’ve seen a got a couple of popular diversities of images in our Facebook Ads Library research. First, some successful labels use images that re-enforce the copy claims in the ad’s text and call-to-action. For example, Lululemon’s ads for a ventilated shirt present a humankind exerting while wearing the shirt -- and gazing cool and ventilated while he does it.\n\n \n\n Of course, it may not always be possible to come up with like-for-like images, specially if you don’t have a physical product. We find this a lot with our social ads at Buffer since we sell software. \n\n In that case, we’ve seen a lot of brands go for either an attractive image that catches attention while pertaining somewhat to the image copy -- for example, AirTable utilized a dog photo, which is always a winner. Or, if you can swing it, we’ve seen labels like Headspace have great success with illustrations and graphics. \n\n Vibrant imagery can be really effective on Facebook. If you’re making graphics, you can do this with coloring, like The Guardian has with its ads. They placed their weekly publication on a bright yellowish background for some ads. We’ll link to it in the prove mentions so you can see it. It’s striking! \n\n Get an in-depth view of global issues with The Guardian’s crucial weekly magazine. Subscribe today and get 6 issues for$ 6 with free worldwide delivery.Posted by Guardian Weekly on Thursday, January 31, 2019\n\n One way that seems to work well with testing which images could be ad-worthy is to use organic posts as a testing ground. A heap of our best good ads at Buffer have started as organic posts to our Page. We boost high-performing content -- especially content that has high involvement rates -- and we’re able to learn what type of visuals and facsimile resonate with the Facebook community. \n\n Tips for Facebook ad copywriting\n\n With image ads -- and every other type of Facebook ad, truly -- one of the most important elements after the visuals is likely to be your call-to-action. What words will you use to convince someone to click or tap? \n\n You’ll find a lot of great inspiration with copywriting, too, when you spend some time in Facebook Ads Library. Here are a few of our favorite discoveries.\n\n You can point your call-to-action to a Facebook Event. This comes with a cluster of benefits: people get to stay on Facebook rather than leave to a brand-new site, which may boost your click rate. Those who RSVP can act as a form of viral promotion since their “Yes” replies may send the event into their feed and surface the event on their friends’ feeds. And of course, in tying the even back to your Facebook page, you get the added bonus of extra exposure for your page itself, which will hopefully bring you some more follows.You can throw social proof in your transcript, sometimes even establishing the call-to-action as explicit as “See the reviews” or “1, 000 -plus Google Reviews .\" And together with critiques, we’ve seen a lot of brands espousing the Instant Experience storefront, which allows people to stay on Facebook but still browse your products through its own experience that you can customize. Instant Experiences can be used with almost all Facebook ad formats-Carousel, Single Image, Video, Slideshow and Collection. The one thing to keep in mind is that it’s mobile-only for now.Ultimately, the best calls-to-action we’ve seen written are those that take you to a page that matches the text in the call-to-action itself, creating a sense of continuity for \"the consumers \". Whenever possible, we highly recommend building a custom arrival page experience that matches the messaging of your ad.\n\n Tips for Facebook video ads\n\n Another popular type of Facebook ad is video. There are a couple of main tips-off we’ve noticed when it comes to video ads on Facebook.\n\n First, labels create videos that can be effective with the tone turned off. Data shows that as much as 85 percent of Facebook videos are watched without audio, so it’s imperative that whatever video you use in your ad that it can get its point across through visuals alone. You can do this purely by visuals -- say, if you’re a dres brand and want to show off your kits, or if you’re a food or cooking product and can be demonstrated your material at work in the kitchen. If you really do need terms, though, there’s ever captions. We’ve seen a lot of effective ads that go with captions to support the story of their ad.\n\n Another common best practise is to use square video rather than landscape video. This is especially important when you reviewed and considered the viewing suffer across mobile and desktop -- scenery videos merely don’t work as well on phones. \n\n We moved research studies about this and found that square video outshone landscape video on every social media network in terms of video sentiments, involvement, and consummation rate.In some lawsuits, square video been instrumental in 30 -3 5% higher video their opinions and an 80 -1 00% increase in engagement .\n\n If you happen to be running only a mobile ad, then you might consider a vertical format instead. Otherwise, we show preserving your videos square so that they work great everywhere. \n\n Tips for Facebook carousel ads and produce ads\n\n Carousel ads are another neat way to tell a story with Facebook ads. \n\n One of the most efficient way we’ve seen this work is to visually tie the images together, either thematically by choosing similar images or quite explicitly by cutting up a single image into multiple frames or use graphic design components that carry over from one carousel image to the next.With carousel ads, you can apply many of the same techniques as with the image ads we discussed earlier: utilize images that relate to the copy, be vibrant, be committing. \n\n That’s probably good advice for any visual you use on any of the different Facebook ad types. \n\n Take Lead Ads for instance.\n\n In addition to the visual marketing gratuities, we’ve seen brands actually make the most of this ad type by being smart about the space they set up the cause capture shapes. Facebook will autofill certain types of information, which constructs these contribute sorts as easy-as-can-be for the people signing up. Brands use this to their advantage by only asking for the essential information. We’ve seen some corporations merely ask for email addresses -- say, if you’re wanting to send an e-book.For others, particularly those with brick-and-mortar locatings or regional events, we’ve seen simple forms with email, metropoli, and country. \n\n As you’re scrolling through Facebook Ads Library, one thing you’re likely to notice is that many of the ads demonstrate text that says the ad you’re looking at has multiple versions. \n\n Tool: Dynamic creative ads\n\n This Facebook ads feature will automatically optimize and deliver the highest-performing combinations of visuals and copy. You simply commit Facebook a cluster of options to choose from, and Facebook will serve variants across its ad system until it observes the best-performing combinations. These combos then get served more widely as the winning ads.\n\n You can apply dynamic creative ads to Conversion, Traffic, Video Views, Reach, Brand Awareness, and App Install campaigns. Pretty much anything you could hope for.\n\n And when you’re coming up with options, the limits for creative are 10 images or videos and 5 options for each of body text, name, description, and call-to-action . \n\n Tool: Text overlay\n\n Another favorite tool of ours -- and one we encounter put to good use very often in the Facebook Ad Library ads -- is the Text Overlay Tool.\n\n You can upload your ad to this tool, and it will tell you whether your ad contains a High, Medium, or Low amount of text. This is important because the amount of text can affect the reach of your ad.\n\n Ideally, Facebook favors visuals that have little to no text. You’ll see this in the ads of top labels -- they all have bright and stunning visuals with very little text.Still, if your ad image does need some text on it -- say, with a brand message or tagline -- you can test it on the Text Overlay tool first. \n\n After uploading, the tool will give your image a rating of High, Medium, Low, or OK. High-text images may not run at all.Medium-text images may have much lower reach.Low-text images may have slightly lower reach.And OK images should extend as expected.\n\n How to say hello to us\n\n We would all love to say hello to you on social media- especially Twitter! \n\n Heather-Mae on TwitterDave on Twitter\n\n Thanks for listening! Feel free to connect with our crew at Buffer on Twitter, Buffer on Facebook, our Podcast homepage, or with the hashtag #bufferpodcast. \n\n Enjoy the display? It’d mean the world to us if you’d be up for giving us credit ratings and examine on iTunes!\n\n About The Science of Social Media podcast\n\n The Science of Social Media is your weekly sandbox for social media tales, insights, experimentation, and inspiration. Every Monday( and sometimes more) we share the most cutting-edge social media marketing tactics from labels and influencers in every industry. If you’re a social media team of one, business proprietor, marketer, or someone simply interested in social media marketing, you’re sure to find something helpful in each and every episode. It’s our hope that you’ll join our 27, 000+ weekly iTunes listeners and rock-and-roll your social media channels as a result! \n\n The Science of Social Media is proudly stimulated by the Buffer team. Feel free to get in touch with us for any conceives, hypothesis, or feedback. Read more: feedproxy.google.com","image":{"@type":"ImageObject","url":"https:\/\/i0.wp.com\/ismartnetwork.co.uk\/wp-content\/uploads\/2019\/11\/will-francis-r02wxT3-PYw-unsplash1574392747.jpg?fit=1200%2C800&ssl=1","width":1200,"height":800}}</script> </article> <p class="post-tag">Tags <a href="https://ismartnetwork.co.uk/?tag=facebook" rel="tag">Facebook</a> <a href="https://ismartnetwork.co.uk/?tag=images" rel="tag">images</a> <a href="https://ismartnetwork.co.uk/?tag=mdash" rel="tag">mdash</a> <a href="https://ismartnetwork.co.uk/?tag=media" rel="tag">Media</a> <a href="https://ismartnetwork.co.uk/?tag=social" rel="tag">social</a> <a href="https://ismartnetwork.co.uk/?tag=some" rel="tag">some</a> <a href="https://ismartnetwork.co.uk/?tag=text" rel="tag">text</a> <a href="https://ismartnetwork.co.uk/?tag=video" rel="tag">video</a> <a href="https://ismartnetwork.co.uk/?tag=your" rel="tag">your</a></p> <section id="author-box"> <div class="block-head"> <h3>About admin </h3><div class="stripe-line"></div> </div> <div class="post-listing"> <div class="author-bio"> <div class="author-avatar"> <img alt src="https://secure.gravatar.com/avatar/db91b39db85bea33ffd7a73724af3803?s=90&d=mm&r=g" class="avatar avatar-90 photo jetpack-lazy-image" height="90" width="90" decoding="async" data-lazy-srcset="https://secure.gravatar.com/avatar/db91b39db85bea33ffd7a73724af3803?s=180&d=mm&r=g 2x" data-lazy-src="https://secure.gravatar.com/avatar/db91b39db85bea33ffd7a73724af3803?s=90&is-pending-load=1#038;d=mm&r=g" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" alt='' src='https://secure.gravatar.com/avatar/db91b39db85bea33ffd7a73724af3803?s=90&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/db91b39db85bea33ffd7a73724af3803?s=180&d=mm&r=g 2x' class='avatar avatar-90 photo' height='90' width='90' loading='lazy' decoding='async' /></noscript> </div> <div class="author-description"> </div> <div class="author-social flat-social"> </div> <div class="clear"></div> </div> </div> </section> <div class="post-navigation"> <div class="post-previous"><a href="https://ismartnetwork.co.uk/?p=35511" rel="prev"><span>Previous</span> Chick-fil-A says it’ll stop donating to some anti-LGBTQ groups. But its CEO is still anti-LGBTQ.</a></div> <div class="post-next"><a href="https://ismartnetwork.co.uk/?p=35515" rel="next"><span>Next</span> Candidates Target Tulsi Gabbard For Her Ties To Fox News And Dictators</a></div> </div> <section id="check-also-box" class="post-listing check-also-right"> <a href="#" id="check-also-close"><i class="fa fa-close"></i></a> <div class="block-head"> <h3>Check Also</h3> </div> <div class="check-also-post"> <h2 class="post-title"><a href="https://ismartnetwork.co.uk/?p=37406" rel="bookmark">Deadly jams packed with sugar!</a></h2> <p></p> </div> </section> <div id="comments"> <div class="clear"></div> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title">Leave a Reply <small><a rel="nofollow" id="cancel-comment-reply-link" href="/?p=35513#respond" style="display:none;">Cancel reply</a></small></h3><form action="https://ismartnetwork.co.uk/wp-comments-post.php" method="post" id="commentform" class="comment-form" novalidate><p class="comment-notes"><span id="email-notes">Your email address will not be published.</span> <span class="required-field-message">Required fields are marked <span class="required">*</span></span></p><p class="comment-form-comment"><label for="comment">Comment <span class="required">*</span></label> <textarea id="comment" name="comment" cols="45" rows="8" maxlength="65525" required></textarea></p><p class="comment-form-author"><label for="author">Name <span class="required">*</span></label> <input id="author" name="author" type="text" value="" size="30" maxlength="245" autocomplete="name" required /></p> <p class="comment-form-email"><label for="email">Email <span class="required">*</span></label> <input id="email" name="email" type="email" value="" size="30" maxlength="100" aria-describedby="email-notes" autocomplete="email" required /></p> <p class="comment-form-url"><label for="url">Website</label> <input id="url" name="url" type="url" value="" size="30" maxlength="200" autocomplete="url" /></p> <p class="comment-form-cookies-consent"><input id="wp-comment-cookies-consent" name="wp-comment-cookies-consent" type="checkbox" value="yes" /> <label for="wp-comment-cookies-consent">Save my name, email, and website in this browser for the next time I comment.</label></p> <p class="comment-subscription-form"><input type="checkbox" name="subscribe_comments" id="subscribe_comments" value="subscribe" style="width: auto; -moz-appearance: checkbox; -webkit-appearance: checkbox;" /> <label class="subscribe-label" id="subscribe-label" for="subscribe_comments">Notify me of follow-up comments by email.</label></p><p class="comment-subscription-form"><input type="checkbox" name="subscribe_blog" id="subscribe_blog" value="subscribe" style="width: auto; -moz-appearance: checkbox; -webkit-appearance: checkbox;" /> <label class="subscribe-label" id="subscribe-blog-label" for="subscribe_blog">Notify me of new posts by email.</label></p><p class="form-submit"><input name="submit" type="submit" id="submit" class="submit" value="Post Comment" /> <input type='hidden' name='comment_post_ID' value='35513' id='comment_post_ID' /> <input type='hidden' name='comment_parent' id='comment_parent' value='0' /> </p><p style="display: none;"><input type="hidden" id="akismet_comment_nonce" name="akismet_comment_nonce" value="fafd54e200" /></p><p style="display: none !important;"><label>Δ<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_1" name="ak_js" value="9"/><script>document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div> </div> </div> <aside id="sidebar"> <div class="theiaStickySidebar"> <div id="ads300_250-widget-8" class="e3lan-widget-content e3lan300-250"> <div class="e3lan-cell"> <script type="text/javascript"></script> <script type="text/javascript" src="https://ir-uk.amazon-adsystem.com/s/ads.js"></script> </div> </div> <div id="search-2" class="widget widget_search"><div class="widget-top"><h4> </h4><div class="stripe-line"></div></div> <div class="widget-container"><form role="search" method="get" class="search-form" action="https://ismartnetwork.co.uk/"> <label> <span class="screen-reader-text">Search for:</span> <input type="search" class="search-field" placeholder="Search …" value="" name="s" /> </label> <input type="submit" class="search-submit" value="Search" /> </form></div></div> <div id="ads300_250-widget-3" class="e3lan-widget-content e3lan300-250"> <div class="e3lan-cell"> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>  <ins class="adsbygoogle" style="display:inline-block;width:300px;height:250px" data-ad-client="ca-pub-5337897504253363" data-ad-slot="1366022737"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </div> </div> <div id="recent-posts-2" class="widget widget_recent_entries"> <div class="widget-top"><h4>Recent Posts</h4><div class="stripe-line"></div></div> <div class="widget-container"> <ul> <li> <a href="https://ismartnetwork.co.uk/?p=37425">Affordable Plantation Shutters Bromley Kent</a> </li> <li> <a href="https://ismartnetwork.co.uk/?p=37422">Need a House Rewire in Bromley Kent ?</a> </li> <li> <a href="https://ismartnetwork.co.uk/?p=37409">Drain Services in Forest Hill SE23</a> </li> <li> <a href="https://ismartnetwork.co.uk/?p=37406">Deadly jams packed with sugar!</a> </li> <li> <a href="https://ismartnetwork.co.uk/?p=37404">Scenes of unbelievable horror</a> </li> </ul> </div></div> <div id="ads300_250-widget-4" class="e3lan-widget-content e3lan300-250"> <div class="e3lan-cell"> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>  <ins class="adsbygoogle" style="display:inline-block;width:300px;height:250px" data-ad-client="ca-pub-5337897504253363" data-ad-slot="1366022737"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </div> </div> <div id="categories-2" class="widget widget_categories"><div class="widget-top"><h4>Categories</h4><div class="stripe-line"></div></div> <div class="widget-container"><form action="https://ismartnetwork.co.uk" method="get"><label class="screen-reader-text" for="cat">Categories</label><select name='cat' id='cat' class='postform'> <option value='-1'>Select Category</option> <option class="level-0" value="1">Uncategorized</option> </select> </form><script type="text/javascript"> /* <![CDATA[ */ (function() { var dropdown = document.getElementById( "cat" ); function onCatChange() { if ( dropdown.options[ dropdown.selectedIndex ].value > 0 ) { dropdown.parentNode.submit(); } } dropdown.onchange = onCatChange; })(); /* ]]> */ </script> </div></div> <div id="ads300_250-widget-5" class="e3lan-widget-content e3lan300-250"> <div class="e3lan-cell"> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>  <ins class="adsbygoogle" style="display:inline-block;width:300px;height:250px" data-ad-client="ca-pub-5337897504253363" data-ad-slot="1366022737"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </div> </div> <div id="recent-comments-2" class="widget widget_recent_comments"><div class="widget-top"><h4>Recent Comments</h4><div class="stripe-line"></div></div> <div class="widget-container"><ul id="recentcomments"></ul></div></div> <div id="ads300_250-widget-6" class="e3lan-widget-content e3lan300-250"> <div class="e3lan-cell"> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>  <ins class="adsbygoogle" style="display:inline-block;width:300px;height:250px" data-ad-client="ca-pub-5337897504253363" data-ad-slot="1366022737"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </div> </div> </div> </aside> <div class="clear"></div> </div> <footer id="theme-footer"> <div id="footer-widget-area" class="footer-3c"> <div id="footer-first" class="footer-widgets-box"> <div id="blog_subscription-3" class="footer-widget widget_blog_subscription jetpack_subscription_widget"><div class="footer-widget-top"><h4>Subscribe to iSmartnetwork via Email</h4></div> <div class="footer-widget-container"> <div class="wp-block-jetpack-subscriptions__container"> <form action="#" method="post" accept-charset="utf-8" id="subscribe-blog-blog_subscription-3" data-blog="82310847" data-post_access_level="everybody" > <div id="subscribe-text"><p>Enter your email address to subscribe to this blog and receive notifications of new posts by email.</p> </div> <p id="subscribe-email"> <label id="jetpack-subscribe-label" class="screen-reader-text" for="subscribe-field-blog_subscription-3"> Email Address </label> <input type="email" name="email" required="required" value="" id="subscribe-field-blog_subscription-3" placeholder="Email Address" /> </p> <p id="subscribe-submit" > <input type="hidden" name="action" value="subscribe"/> <input type="hidden" name="source" value="https://ismartnetwork.co.uk/?p=35513"/> <input type="hidden" name="sub-type" value="widget"/> <input type="hidden" name="redirect_fragment" value="subscribe-blog-blog_subscription-3"/> <button type="submit" class="wp-block-button__link" name="jetpack_subscriptions_widget" > Subscribe </button> </p> </form> </div> </div></div><div id="top-posts-3" class="footer-widget widget_top-posts"><div class="footer-widget-top"><h4>Top Posts & Pages</h4></div> <div class="footer-widget-container"><ul><li><a href="https://ismartnetwork.co.uk/?p=37425" class="bump-view" data-bump-view="tp">Affordable Plantation Shutters Bromley Kent</a></li><li><a href="https://ismartnetwork.co.uk/?p=37422" class="bump-view" data-bump-view="tp">Need a House Rewire in Bromley Kent ?</a></li><li><a href="https://ismartnetwork.co.uk/?p=37409" class="bump-view" data-bump-view="tp">Drain Services in Forest Hill SE23</a></li><li><a href="https://ismartnetwork.co.uk/?p=37406" class="bump-view" data-bump-view="tp">Deadly jams packed with sugar!</a></li><li><a href="https://ismartnetwork.co.uk/?p=37404" class="bump-view" data-bump-view="tp">Scenes of unbelievable horror</a></li><li><a href="https://ismartnetwork.co.uk/?p=37393" class="bump-view" data-bump-view="tp">7 ways</a></li><li><a href="https://ismartnetwork.co.uk/?p=37391" class="bump-view" data-bump-view="tp">Psiko</a></li><li><a href="https://ismartnetwork.co.uk/?p=37389" class="bump-view" data-bump-view="tp">SITD</a></li><li><a href="https://ismartnetwork.co.uk/?p=37387" class="bump-view" data-bump-view="tp">Glorious</a></li><li><a href="https://ismartnetwork.co.uk/?p=37385" class="bump-view" data-bump-view="tp">Lord of the Lost</a></li></ul></div></div><div id="text-4" class="footer-widget widget_text"><div class="footer-widget-top"><h4>Search</h4></div> <div class="footer-widget-container"> <div class="textwidget"><script> (function() { var cx = '006257057168162964240:js-g90b0xfu'; var gcse = document.createElement('script'); gcse.type = 'text/javascript'; gcse.async = true; gcse.src = (document.location.protocol == 'https:' ? 'https:' : 'http:') + '//www.google.com/cse/cse.js?cx=' + cx; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(gcse, s); })(); </script> <gcse:search></gcse:search></div> </div></div><div id="categories-4" class="footer-widget widget_categories"><div class="footer-widget-top"><h4>Categories</h4></div> <div class="footer-widget-container"><form action="https://ismartnetwork.co.uk" method="get"><label class="screen-reader-text" for="categories-dropdown-4">Categories</label><select name='cat' id='categories-dropdown-4' class='postform'> <option value='-1'>Select Category</option> <option class="level-0" value="1">Uncategorized</option> </select> </form><script type="text/javascript"> /* <![CDATA[ */ (function() { var dropdown = document.getElementById( "categories-dropdown-4" ); function onCatChange() { if ( dropdown.options[ dropdown.selectedIndex ].value > 0 ) { dropdown.parentNode.submit(); } } dropdown.onchange = onCatChange; })(); /* ]]> */ </script> </div></div><div id="text-2" class="footer-widget widget_text"><div class="footer-widget-top"><h4>Ads </h4></div> <div class="footer-widget-container"> <div class="textwidget"><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>  <ins class="adsbygoogle" style="display:inline-block;width:300px;height:250px" data-ad-client="ca-pub-5337897504253363" data-ad-slot="1366022737"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script></div> </div></div><div id="text-3" class="footer-widget widget_text"><div class="footer-widget-top"><h4>Ads</h4></div> <div class="footer-widget-container"> <div class="textwidget"><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>  <ins class="adsbygoogle" style="display:inline-block;width:300px;height:250px" data-ad-client="ca-pub-5337897504253363" data-ad-slot="1366022737"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </div> </div></div> </div> </div> <div class="clear"></div> </footer> <div class="clear"></div> <div class="footer-bottom"> <div class="container"> <div class="alignright"> </div> <div class="social-icons"> <a class="ttip-none" title="Rss" href="https://ismartnetwork.co.uk/?feed=rss2" target="_blank"><i class="fa fa-rss"></i></a><a class="ttip-none" title="Facebook" href="https://www.facebook.com/iSmartNetwork-136484609747108/" target="_blank"><i class="fa fa-facebook"></i></a> </div> <div class="alignleft"> iSmartNetwork © Copyright 2018, All Rights Reserved </div> <div class="clear"></div> </div> </div> </div> </div> </div> <div id="topcontrol" class="fa fa-angle-up" title="Scroll To Top"></div> <div id="fb-root"></div> <div style="display:none"> <div class="grofile-hash-map-db91b39db85bea33ffd7a73724af3803"> </div> </div> <div id="jp-carousel-loading-overlay"> <div id="jp-carousel-loading-wrapper"> <span id="jp-carousel-library-loading"> </span> </div> </div> <div class="jp-carousel-overlay" style="display: none;"> <div class="jp-carousel-container">  <div class="jp-carousel-wrap swiper-container jp-carousel-swiper-container jp-carousel-transitions" itemscope itemtype="https://schema.org/ImageGallery"> <div class="jp-carousel swiper-wrapper"></div> <div class="jp-swiper-button-prev swiper-button-prev"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="maskPrev" mask-type="alpha" maskUnits="userSpaceOnUse" x="8" y="6" width="9" height="12"> <path d="M16.2072 16.59L11.6496 12L16.2072 7.41L14.8041 6L8.8335 12L14.8041 18L16.2072 16.59Z" fill="white"/> </mask> <g mask="url(#maskPrev)"> <rect x="0.579102" width="23.8823" height="24" fill="#FFFFFF"/> </g> </svg> </div> <div class="jp-swiper-button-next swiper-button-next"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="maskNext" mask-type="alpha" maskUnits="userSpaceOnUse" x="8" y="6" width="8" height="12"> <path d="M8.59814 16.59L13.1557 12L8.59814 7.41L10.0012 6L15.9718 12L10.0012 18L8.59814 16.59Z" fill="white"/> </mask> <g mask="url(#maskNext)"> <rect x="0.34375" width="23.8822" height="24" fill="#FFFFFF"/> </g> </svg> </div> </div>  <div class="jp-carousel-close-hint"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="maskClose" mask-type="alpha" maskUnits="userSpaceOnUse" x="5" y="5" width="15" height="14"> <path d="M19.3166 6.41L17.9135 5L12.3509 10.59L6.78834 5L5.38525 6.41L10.9478 12L5.38525 17.59L6.78834 19L12.3509 13.41L17.9135 19L19.3166 17.59L13.754 12L19.3166 6.41Z" fill="white"/> </mask> <g mask="url(#maskClose)"> <rect x="0.409668" width="23.8823" height="24" fill="#FFFFFF"/> </g> </svg> </div>  <div class="jp-carousel-info"> <div class="jp-carousel-info-footer"> <div class="jp-carousel-pagination-container"> <div class="jp-swiper-pagination swiper-pagination"></div> <div class="jp-carousel-pagination"></div> </div> <div class="jp-carousel-photo-title-container"> <h2 class="jp-carousel-photo-caption"></h2> </div> <div class="jp-carousel-photo-icons-container"> <a href="#" class="jp-carousel-icon-btn jp-carousel-icon-info" aria-label="Toggle photo metadata visibility"> <span class="jp-carousel-icon"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="maskInfo" mask-type="alpha" maskUnits="userSpaceOnUse" x="2" y="2" width="21" height="20"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.7537 2C7.26076 2 2.80273 6.48 2.80273 12C2.80273 17.52 7.26076 22 12.7537 22C18.2466 22 22.7046 17.52 22.7046 12C22.7046 6.48 18.2466 2 12.7537 2ZM11.7586 7V9H13.7488V7H11.7586ZM11.7586 11V17H13.7488V11H11.7586ZM4.79292 12C4.79292 16.41 8.36531 20 12.7537 20C17.142 20 20.7144 16.41 20.7144 12C20.7144 7.59 17.142 4 12.7537 4C8.36531 4 4.79292 7.59 4.79292 12Z" fill="white"/> </mask> <g mask="url(#maskInfo)"> <rect x="0.8125" width="23.8823" height="24" fill="#FFFFFF"/> </g> </svg> </span> </a> <a href="#" class="jp-carousel-icon-btn jp-carousel-icon-comments" aria-label="Toggle photo comments visibility"> <span class="jp-carousel-icon"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="maskComments" mask-type="alpha" maskUnits="userSpaceOnUse" x="2" y="2" width="21" height="20"> <path fill-rule="evenodd" clip-rule="evenodd" d="M4.3271 2H20.2486C21.3432 2 22.2388 2.9 22.2388 4V16C22.2388 17.1 21.3432 18 20.2486 18H6.31729L2.33691 22V4C2.33691 2.9 3.2325 2 4.3271 2ZM6.31729 16H20.2486V4H4.3271V18L6.31729 16Z" fill="white"/> </mask> <g mask="url(#maskComments)"> <rect x="0.34668" width="23.8823" height="24" fill="#FFFFFF"/> </g> </svg> <span class="jp-carousel-has-comments-indicator" aria-label="This image has comments."></span> </span> </a> </div> </div> <div class="jp-carousel-info-extra"> <div class="jp-carousel-info-content-wrapper"> <div class="jp-carousel-photo-title-container"> <h2 class="jp-carousel-photo-title"></h2> </div> <div class="jp-carousel-comments-wrapper"> <div id="jp-carousel-comments-loading"> <span>Loading Comments...</span> </div> <div class="jp-carousel-comments"></div> <div id="jp-carousel-comment-form-container"> <span id="jp-carousel-comment-form-spinner"> </span> <div id="jp-carousel-comment-post-results"></div> <form id="jp-carousel-comment-form"> <label for="jp-carousel-comment-form-comment-field" class="screen-reader-text">Write a Comment...</label> <textarea name="comment" class="jp-carousel-comment-form-field jp-carousel-comment-form-textarea" id="jp-carousel-comment-form-comment-field" placeholder="Write a Comment..." ></textarea> <div id="jp-carousel-comment-form-submit-and-info-wrapper"> <div id="jp-carousel-comment-form-commenting-as"> <fieldset> <label for="jp-carousel-comment-form-email-field">Email (Required)</label> <input type="text" name="email" class="jp-carousel-comment-form-field jp-carousel-comment-form-text-field" id="jp-carousel-comment-form-email-field" /> </fieldset> <fieldset> <label for="jp-carousel-comment-form-author-field">Name (Required)</label> <input type="text" name="author" class="jp-carousel-comment-form-field jp-carousel-comment-form-text-field" id="jp-carousel-comment-form-author-field" /> </fieldset> <fieldset> <label for="jp-carousel-comment-form-url-field">Website</label> <input type="text" name="url" class="jp-carousel-comment-form-field jp-carousel-comment-form-text-field" id="jp-carousel-comment-form-url-field" /> </fieldset> </div> <input type="submit" name="submit" class="jp-carousel-comment-form-button" id="jp-carousel-comment-form-button-submit" value="Post Comment" /> </div> </form> </div> </div> <div class="jp-carousel-image-meta"> <div class="jp-carousel-title-and-caption"> <div class="jp-carousel-photo-info"> <h3 class="jp-carousel-caption" itemprop="caption description"></h3> </div> <div class="jp-carousel-photo-description"></div> </div> <ul class="jp-carousel-image-exif" style="display: none;"></ul> <a class="jp-carousel-image-download" target="_blank" style="display: none;"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="mask0" mask-type="alpha" maskUnits="userSpaceOnUse" x="3" y="3" width="19" height="18"> <path fill-rule="evenodd" clip-rule="evenodd" d="M5.84615 5V19H19.7775V12H21.7677V19C21.7677 20.1 20.8721 21 19.7775 21H5.84615C4.74159 21 3.85596 20.1 3.85596 19V5C3.85596 3.9 4.74159 3 5.84615 3H12.8118V5H5.84615ZM14.802 5V3H21.7677V10H19.7775V6.41L9.99569 16.24L8.59261 14.83L18.3744 5H14.802Z" fill="white"/> </mask> <g mask="url(#mask0)"> <rect x="0.870605" width="23.8823" height="24" fill="#FFFFFF"/> </g> </svg> <span class="jp-carousel-download-text"></span> </a> <div class="jp-carousel-image-map" style="display: none;"></div> </div> </div> </div> </div> </div> </div> <script type="text/javascript" src="https://ismartnetwork.co.uk/wp-content/plugins/jetpack/jetpack_vendor/automattic/jetpack-image-cdn/dist/image-cdn.js?minify=false" id="jetpack-photon-js"></script> <script type="text/javascript" src="https://secure.gravatar.com/js/gprofiles.js" id="grofiles-cards-js"></script> <script type="text/javascript" id="wpgroho-js-extra"> /* <![CDATA[ */ var WPGroHo = {"my_hash":""}; /* ]]> */ </script> <script type="text/javascript" src="https://ismartnetwork.co.uk/wp-content/plugins/jetpack/modules/wpgroho.js" id="wpgroho-js"></script> <script type="text/javascript" id="tie-scripts-js-extra"> /* <![CDATA[ */ var tie = {"mobile_menu_active":"true","mobile_menu_top":"","lightbox_all":"true","lightbox_gallery":"true","woocommerce_lightbox":"","lightbox_skin":"light","lightbox_thumb":"vertical","lightbox_arrows":"","sticky_sidebar":"1","is_singular":"1","reading_indicator":"","lang_no_results":"No Results","lang_results_found":"Results Found"}; /* ]]> */ </script> <script type="text/javascript" src="https://ismartnetwork.co.uk/wp-content/themes/sahifa/js/tie-scripts.js" id="tie-scripts-js"></script> <script type="text/javascript" src="https://ismartnetwork.co.uk/wp-content/themes/sahifa/js/ilightbox.packed.js" id="tie-ilightbox-js"></script> <script type="text/javascript" src="https://ismartnetwork.co.uk/wp-content/plugins/jetpack/jetpack_vendor/automattic/jetpack-lazy-images/dist/intersection-observer.js?minify=false" id="jetpack-lazy-images-polyfill-intersectionobserver-js"></script> <script type="text/javascript" id="jetpack-lazy-images-js-extra"> /* <![CDATA[ */ var jetpackLazyImagesL10n = {"loading_warning":"Images are still loading. Please cancel your print and try again."}; /* ]]> */ </script> <script type="text/javascript" src="https://ismartnetwork.co.uk/wp-content/plugins/jetpack/jetpack_vendor/automattic/jetpack-lazy-images/dist/lazy-images.js?minify=false" id="jetpack-lazy-images-js"></script> <script defer type="text/javascript" src="https://stats.wp.com/e-202447.js" id="jetpack-stats-js"></script> <script type="text/javascript" id="jetpack-stats-js-after"> /* <![CDATA[ */ _stq = window._stq || []; _stq.push([ "view", {v:'ext',blog:'82310847',post:'35513',tz:'0',srv:'ismartnetwork.co.uk',j:'1:12.5'} ]); _stq.push([ "clickTrackerInit", "82310847", "35513" ]); /* ]]> */ </script> <script type="text/javascript" src="https://ismartnetwork.co.uk/wp-includes/js/comment-reply.min.js" id="comment-reply-js" async="async" data-wp-strategy="async"></script> <script type="text/javascript" src="https://ismartnetwork.co.uk/wp-content/themes/sahifa/js/search.js" id="tie-search-js"></script> <script type="text/javascript" id="jetpack-carousel-js-extra"> /* <![CDATA[ */ var jetpackSwiperLibraryPath = {"url":"https:\/\/ismartnetwork.co.uk\/wp-content\/plugins\/jetpack\/_inc\/build\/carousel\/swiper-bundle.min.js"}; var jetpackCarouselStrings = {"widths":[370,700,1000,1200,1400,2000],"is_logged_in":"","lang":"en","ajaxurl":"https:\/\/ismartnetwork.co.uk\/wp-admin\/admin-ajax.php","nonce":"95abaa449c","display_exif":"1","display_comments":"1","single_image_gallery":"1","single_image_gallery_media_file":"","background_color":"black","comment":"Comment","post_comment":"Post Comment","write_comment":"Write a Comment...","loading_comments":"Loading Comments...","download_original":"View full size <span class=\"photo-size\">{0}<span class=\"photo-size-times\">\u00d7<\/span>{1}<\/span>","no_comment_text":"Please be sure to submit some text with your comment.","no_comment_email":"Please provide an email address to comment.","no_comment_author":"Please provide your name to comment.","comment_post_error":"Sorry, but there was an error posting your comment. Please try again later.","comment_approved":"Your comment was approved.","comment_unapproved":"Your comment is in moderation.","camera":"Camera","aperture":"Aperture","shutter_speed":"Shutter Speed","focal_length":"Focal Length","copyright":"Copyright","comment_registration":"0","require_name_email":"1","login_url":"https:\/\/ismartnetwork.co.uk\/wp-login.php?redirect_to=https%3A%2F%2Fismartnetwork.co.uk%2F%3Fp%3D35513","blog_id":"1","meta_data":["camera","aperture","shutter_speed","focal_length","copyright"]}; /* ]]> */ </script> <script type="text/javascript" src="https://ismartnetwork.co.uk/wp-content/plugins/jetpack/_inc/build/carousel/jetpack-carousel.min.js" id="jetpack-carousel-js"></script> <script defer type="text/javascript" src="https://ismartnetwork.co.uk/wp-content/plugins/akismet/_inc/akismet-frontend.js" id="akismet-frontend-js"></script> </body> </html>

Inside the Facebook Ads of Your Competitors: How to Research, What to Learn

Related Articles

Affordable Plantation Shutters Bromley Kent

Need a House Rewire in Bromley Kent ?

Drain Services in Forest Hill SE23