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How LiveRamp Connects The Many Dots Of Identity On TV

TV was once the easiest way to reach a broad-spectrum audience with a consistent message. But now that viewing has scrapped across machines and screens, the TV buyer’s job has become much more complex. Enter LiveRamp, whose business modeling is built on solving fragmentation. By adding connected Tv( CTV) IDs to its IdentityLink ID graph ,… Continue reading >>

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