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Online gambling group Aspire Global has reached an important milestone in its proliferation strategy that will see it enter the lucrative US iGaming market.
The company announced today that it will be able to enter the US online gambling space through a recent bargain between Pariplay, which it acquired earlier this year, and major online gaming operator 888 casino.
Under the terms of the bargain, Pariplay, which manages one of the largest content aggregators in the industry, will supply games to 888 casino in the regulated marketplace of the US state of New Jersey. The gaming provider will deliver both proprietary titles and third-party content to the online gaming procedure.
The recently signed bargain represents an extension of Pariplay and 888 casino’s long-standing partnership that has met the provider deliver plays to the casino brand in a number of sells.
News about Pariplay’s entry into the New Jersey sell arrive shortly after the company secured a license from the New Jersey Division of Gaming Enforcement. As a make, all of its content, both proprietary and delivered by third-party game providers, is now licensed in the Garden State.
Pariplay said today that it has several more bargains in the pipeline and that, through those bargains, it aims to make a “big impact” in the regulated US gambling market.
Accelerating B2B Growth
Last month, Aspire Global finalized the previously announced acquisition of Pariplay in a EUR1 3.1 million bargain. The gambling group said earlier this year that it has moved to purchase Pariplay as it was looking to strengthen its B2B business through external game sales.
Commenting on today’s announcement, Aspire Global CEO Tsachi Maimon said that they are very excited for Pariplay and that they hope that its permission in New Jersey would act “as the spearhead of our future efforts to enter the US market.”
Mr. Maimon added that Pariplay’s deal with 888 casino and its has entered into New Jersey was completely “in line with our M& A strategy and we looked forward to receiving recognise the full potential of this opportunity.”
888casino entered the New Jersey iGaming sell in 2015, or about one and a half years after online gambling was legalized in the government. The addition of Pariplay content has been the latest of a series of recent moves connected with the popular casino brand’s efforts to boost its offering in the Garden State.
Earlier this year, 888 casino debuted a revamped New Jersey-facing website that provided clients with enhanced functionalities and suffer. The upgraded functioning becomes available across desktop as well as iOS and Android devices to offer user-friendly navigation, rich audio-visuals, and a wide range of online casino plays, amongst other betterments.
Commenting on the addition of Pariplay content, Yaniv Sherman, SVP Head of Commercial Development at 888, said today that the provider is a long-standing partner of theirs and that they are looking forward to going live with its plays in New Jersey.
Mr. Sherman added that they expect this to happen soon, subject to regulatory approbations.
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The post Aspire Global’s Pariplay to Supply Content to 888 casino in New Jersey showed first on Casino News Daily.
Read more: casinonewsdaily.com
