Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

admin October 13, 2019 Uncategorized Leave a comment 1,282 Views

</ iframe></p> <p>10 billion.</p> <p>That’s <a href="https://buffer.com/library/video-marketing">the number of videos people watch on Snapchat</a> every day. The same potential uptake( maybe more) exists for <a href="https://buffer.com/library/instagram-stories">Instagram Stories</a> — quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users.</p> <p>Does that definitely sounds like a canal worth exploring? </p> <p>We believe so! Storytelling has always been a key part of marketing, and aspects like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. We’d love to provide you with more <a href="https://buffer.com/library/instagram-stories">resources about Instagram Stories</a> so that you can master this platform and see your voice spread.</p> <p>In this post, I’d love to share 18 Instagram marketers who have been doing rad things with Stories to give you some inspiration on what you could do for your Instagram Stories too.</p> <p>Now you can also plan and schedule Instagram Stories directly within Buffer, on web or on mobile. <a href="https://buffer.com/billing/start-trial?plan=premium_business&cycle=month&cta=bufferSite-storiespodcastblogpost-bodyButton-Premium-1" target="_blank" rel="noreferrer noopener" aria-label="Try it now for free (opens in a new tab)">Try it now free of charge</a>. </p> <p><a href="https://buffer.com/billing/start-trial?plan=premium_business&cycle=month&cta=bufferSite-storiespodcastblogpost-bodyButton-Premium-1"><img decoding="async" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2019/10/schedule-instagram-stories-feature.png?w=618&ssl=1" alt="This image has an empty alt attribute; its file name is schedule-instagram-stories-feature.png" data-recalc-dims="1" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2019/10/schedule-instagram-stories-feature.png?w=618&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class=" jetpack-lazy-image"><noscript><img data-lazy-fallback="1" decoding="async" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2019/10/schedule-instagram-stories-feature.png?w=618&ssl=1" alt="This image has an empty alt attribute; its file name is schedule-instagram-stories-feature.png" data-recalc-dims="1" /></noscript></a></p> </p> <p><a href="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Instagram-Stories.png?ssl=1"><img data-attachment-id="17656" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17656" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14443195513713-apple-wins-stay-on-samsung-non-copy-notice-ruling-a932af5a7b.jpg?fit=1438%2C959&ssl=1" data-orig-size="1438,959" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Apple Wins Stay On Samsung Non-Copy Notice Ruling" data-image-description data-image-caption data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14443195513713-apple-wins-stay-on-samsung-non-copy-notice-ruling-a932af5a7b.jpg?fit=300%2C200&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14443195513713-apple-wins-stay-on-samsung-non-copy-notice-ruling-a932af5a7b.jpg?fit=618%2C412&ssl=1" decoding="async" fetchpriority="high" class="alignnone size-full wp-image-17656 jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Instagram-Stories.png?resize=618%2C927&ssl=1" alt="Instagram Stories" width="618" height="927" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Instagram-Stories.png?resize=618%2C927&ssl=1 800w, https://buffer.com/resources/wp-content/uploads/2016/08/Instagram-Stories-200x300.png 200w, https://buffer.com/resources/wp-content/uploads/2016/08/Instagram-Stories-768x1152.png 768w, https://buffer.com/resources/wp-content/uploads/2016/08/Instagram-Stories-533x800.png 533w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Instagram-Stories.png?resize=618%2C927&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" data-attachment-id="17656" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17656" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14443195513713-apple-wins-stay-on-samsung-non-copy-notice-ruling-a932af5a7b.jpg?fit=1438%2C959&ssl=1" data-orig-size="1438,959" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Apple Wins Stay On Samsung Non-Copy Notice Ruling" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14443195513713-apple-wins-stay-on-samsung-non-copy-notice-ruling-a932af5a7b.jpg?fit=300%2C200&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14443195513713-apple-wins-stay-on-samsung-non-copy-notice-ruling-a932af5a7b.jpg?fit=618%2C412&ssl=1" decoding="async" fetchpriority="high" class="alignnone size-full wp-image-17656" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Instagram-Stories.png?resize=618%2C927&ssl=1" alt="Instagram Stories" width="618" height="927" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Instagram-Stories.png?resize=618%2C927&ssl=1 800w, https://buffer.com/resources/wp-content/uploads/2016/08/Instagram-Stories-200x300.png 200w, https://buffer.com/resources/wp-content/uploads/2016/08/Instagram-Stories-768x1152.png 768w, https://buffer.com/resources/wp-content/uploads/2016/08/Instagram-Stories-533x800.png 533w" sizes="(max-width: 800px) 100vw, 800px" data-recalc-dims="1" /></noscript></a></p> <p> 18 Creative Uses of Instagram Stories( and how you can do it too) </p> <p>From my research, I detected several creative paths labels and individuals have been using Instagram Stories. And here’s the great news: most of these strategies do not require big budget or resources to pull off! </p> <p>Before we dive into each label and individual, here’s the full list of rockstar Instagram narrators with links to their Instagram profiles.</p> <p>( Note: If you end up following some of these great accounts and wish to see their Instagram tales from a desktop browser, there’s a neat Chrome extension <a href="https://chrome.google.com/webstore/detail/chrome-ig-story/bojgejgifofondahckoaahkilneffhmf?hl=en-US">here</a> which enables us to do merely that .) </p> <p> <a href="http://instagram.com/nasa">NASA</a> <a href="http://instagram.com/loft">LOFT</a> <a href="http://instagram.com/huffingtonpost">Huffington Post</a> <a href="https://www.instagram.com/techcrunch/">Techcrunch</a> <a href="https://www.instagram.com/garyvee/">Gary Vaynerchuk</a> <a href="https://www.instagram.com/chrisburkard/">Chris Burkard</a> <a href="https://www.instagram.com/nyuniversity/">New York University</a> <a href="https://www.instagram.com/gopro/">GoPro</a> <a href="https://www.instagram.com/wheniwork/">When I Work</a> <a href="https://www.instagram.com/shopify/">Shopify</a> <a href="https://www.instagram.com/remoteyear/">Remote Year</a> <a href="https://www.instagram.com/blacksheepcycling/">Black Sheep Cycling</a> <a href="https://www.instagram.com/olympics/">Olympics</a> <a href="https://www.instagram.com/isocialfanz/">Brian Fanzo</a> <a href="https://www.instagram.com/minaalofficial/">Minaal</a> <a href="https://www.instagram.com/9gag/">9gag</a> <a href="https://www.instagram.com/seanwes/">Sean McCabe</a> <a href="https://www.instagram.com/trackmaven/">TrackMaven</a></p> <p>Without further ado, let’s take a closer look at how each of the following brands and individuals utilizes Instagram Stories and see how you might take inspiration to adapt their strategies for your own brand! </p> <p> 1. NASA( <a href="http://instagram.com/nasa"> @nasa</a>) Supplement your primary Instagram content with bonus info via Stories </p> <p>This is one of my favorite ways of using Instagram Stories: telling a deep tale behind each and every Instagram post.</p> <p>One of the key differences between Instagram and Snapchat is that Instagram renders a public, viewable profile for your main content. On no other social network can you get this type of supplemental information about the posts themselves.</p> <p>This makes <a href="http://instagram.com/nasa">NASA’s use of Stories</a> quite the native strategy. Here’s a great instance: Recently, <a href="https://www.instagram.com/p/BI_M3aogIRD/">NASA posted about the annual Perseid meteor shower</a> on their Instagram account and used Stories to share more about the meteor shower and the research on it, talking to the scientists involved in the research and showing the equipment used for the research.</p> <p><img decoding="async" class="size-full wp-image-17555 alignnone jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.30.00-PM.png?resize=502%2C437&ssl=1" alt="NASA Story" width="502" height="437" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.30.00-PM.png?resize=502%2C437&ssl=1 502w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.30.00-PM-300x261.png 300w" data-lazy-sizes="(max-width: 502px) 100vw, 502px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.30.00-PM.png?resize=502%2C437&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" decoding="async" class="size-full wp-image-17555 alignnone" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.30.00-PM.png?resize=502%2C437&ssl=1" alt="NASA Story" width="502" height="437" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.30.00-PM.png?resize=502%2C437&ssl=1 502w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.30.00-PM-300x261.png 300w" sizes="(max-width: 502px) 100vw, 502px" data-recalc-dims="1" /></noscript></p> <p>How you could do this for your business: </p> <p>After you choose a final photo to share on Instagram, snap a couple of extra ones that continue behind-the-scenes. This can be as easy as 😛 TAGEND</p> <p> Flip your camera around to take a photo of the opposite view( <a href="http://petapixel.com/2016/06/30/photographer-points-camera-wrong-way-famous-places/">example</a>) Share some of the failure of the drafts of photos( Instagram Stories are ephemeral, thank goodness !) Snap a photo with the team that helped you create your Instagram photo Zoom out and photograph the setup- runs great for product shoots to show all that goes into get the photo just right!</p> <p> 2. LOFT( <a href="http://instagram.com/loft"> @loft</a>) Turn Tales into real-time events( and amplify participation) </p> <p><a href="http://instagram.com/loft">LOFT</a>, a women’s clothing brand, invited two best friends for a style challenge, which was shared as an Instagram Story. The challenge: Got something( in the LOFT store) the other didn’t think she could wear.</p> <p>Not merely did LOFT allow their adherents to follow along the merriment challenge, LOFT also rendered them an opportunity to engage with a recent Instagram post and help spread their label by asking them to tag their best friends in the post.</p> <p><a href="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-19-at-8.12.46-PM.png?ssl=1"><img decoding="async" class="aligncenter wp-image-17507 size-full jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-19-at-8.12.46-PM.png?resize=618%2C363&ssl=1" alt="LOFT's Instagram Stories" width="618" height="363" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-19-at-8.12.46-PM.png?resize=618%2C363&ssl=1 1430w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-19-at-8.12.46-PM-300x176.png 300w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-19-at-8.12.46-PM-768x451.png 768w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-19-at-8.12.46-PM-800x470.png 800w" data-lazy-sizes="(max-width: 1430px) 100vw, 1430px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-19-at-8.12.46-PM.png?resize=618%2C363&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" decoding="async" class="aligncenter wp-image-17507 size-full" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-19-at-8.12.46-PM.png?resize=618%2C363&ssl=1" alt="LOFT's Instagram Stories" width="618" height="363" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-19-at-8.12.46-PM.png?resize=618%2C363&ssl=1 1430w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-19-at-8.12.46-PM-300x176.png 300w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-19-at-8.12.46-PM-768x451.png 768w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-19-at-8.12.46-PM-800x470.png 800w" sizes="(max-width: 1430px) 100vw, 1430px" data-recalc-dims="1" /></noscript></a></p> <p>( Hat tip to <a href="https://twitter.com/amanda_tessier">Amanda Tessier</a> for this one !) </p> <p>How you could do this for your business: </p> <p>Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. It could be 😛 TAGEND</p> <p> Challenges like LOFT’s Company retreats Meetups, discussions, or roadshows</p> <p>Otherwise, consider if you could plan fun games around your product or service which your online community could participate in by leave a comment on one of your recent Instagram posts or sharing a photo with a specific hashtag.</p> <p> 3. Huffington Post( <a href="https://www.instagram.com/huffingtonpost/"> @huffingtonpost</a>) Use photos with captions to tell your tales </p> <p>With the help of the text and gleaning functionality of Instagram Stories, <a href="https://www.instagram.com/huffingtonpost/">Huffington Post</a> has been establishing interesting short photo summaries of recent news, letting their followers to consume their contents in a more visual and fun manner.</p> <p><img data-attachment-id="17544" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17544" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467824963-dramatic-30-second-walking-dead-promo-slays-2-zombies-12d86521c2.jpg?fit=600%2C375&ssl=1" data-orig-size="600,375" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" 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data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467881413-20-tv-shows-with-the-most-social-media-buzz-this-week-fd73bf76e2.jpg?fit=600%2C375&ssl=1" decoding="async" class="wp-image-17548 size-full alignleft jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.18.18-PM.png?resize=618%2C359&ssl=1" alt="Huffington Post Story 2" width="618" height="359" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.18.18-PM.png?resize=618%2C359&ssl=1 755w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.18.18-PM-300x174.png 300w" data-lazy-sizes="(max-width: 755px) 100vw, 755px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.18.18-PM.png?resize=618%2C359&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" data-attachment-id="17548" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17548" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467881413-20-tv-shows-with-the-most-social-media-buzz-this-week-fd73bf76e2.jpg?fit=600%2C375&ssl=1" data-orig-size="600,375" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="20 TV Shows With the Most Social Media Buzz This Week" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467881413-20-tv-shows-with-the-most-social-media-buzz-this-week-fd73bf76e2.jpg?fit=300%2C188&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467881413-20-tv-shows-with-the-most-social-media-buzz-this-week-fd73bf76e2.jpg?fit=600%2C375&ssl=1" decoding="async" loading="lazy" class="wp-image-17548 size-full alignleft" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.18.18-PM.png?resize=618%2C359&ssl=1" alt="Huffington Post Story 2" width="618" height="359" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.18.18-PM.png?resize=618%2C359&ssl=1 755w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.18.18-PM-300x174.png 300w" sizes="(max-width: 755px) 100vw, 755px" data-recalc-dims="1" /></noscript></p> <p><img decoding="async" class="wp-image-17549 size-full alignnone jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.19.13-PM-e1471933232596.png?resize=502%2C441&ssl=1" alt="Huffington Post Story 3" width="502" height="441" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.19.13-PM-e1471933232596.png?resize=502%2C441&ssl=1 502w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.19.13-PM-e1471933232596-300x264.png 300w" data-lazy-sizes="(max-width: 502px) 100vw, 502px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.19.13-PM-e1471933232596.png?resize=502%2C441&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" decoding="async" loading="lazy" class="wp-image-17549 size-full alignnone" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.19.13-PM-e1471933232596.png?resize=502%2C441&ssl=1" alt="Huffington Post Story 3" width="502" height="441" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.19.13-PM-e1471933232596.png?resize=502%2C441&ssl=1 502w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.19.13-PM-e1471933232596-300x264.png 300w" sizes="(max-width: 502px) 100vw, 502px" data-recalc-dims="1" /></noscript></p> <p>How you could do this for your business: </p> <p>Go through all your recent blog posts and challenge yourself to turn one of them into a photo story. Adding captions will tend to make it easier while describing with the three different Tales markers will bring more personality to your story.</p> <p> 4. TechCrunch( <a href="https://www.instagram.com/techcrunch/"> @techcrunch</a>) Give your adherents a quick and easy way to ingest your content </p> <p>Quite similar to Huffington Post, <a href="https://www.instagram.com/techcrunch/">TechCrunch</a> has been using Instagram Stories to share headlines and short text summing-up of recent tech news.</p> <p><img data-attachment-id="17550" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17550" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467891439-obx9l9ij4x.jpg?fit=450%2C345&ssl=1" data-orig-size="450,345" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="$300 Beats By Dr. Dre? I Give You Beats For Free" data-image-description data-image-caption data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467891439-obx9l9ij4x.jpg?fit=300%2C230&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467891439-obx9l9ij4x.jpg?fit=450%2C345&ssl=1" decoding="async" class="size-full wp-image-17550 alignnone jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.17.25-PM.png?resize=502%2C437&ssl=1" alt="Techcrunch Story" width="502" height="437" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.17.25-PM.png?resize=502%2C437&ssl=1 502w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.17.25-PM-300x261.png 300w" data-lazy-sizes="(max-width: 502px) 100vw, 502px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.17.25-PM.png?resize=502%2C437&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" data-attachment-id="17550" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17550" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467891439-obx9l9ij4x.jpg?fit=450%2C345&ssl=1" data-orig-size="450,345" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="$300 Beats By Dr. Dre? I Give You Beats For Free" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467891439-obx9l9ij4x.jpg?fit=300%2C230&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467891439-obx9l9ij4x.jpg?fit=450%2C345&ssl=1" decoding="async" loading="lazy" class="size-full wp-image-17550 alignnone" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.17.25-PM.png?resize=502%2C437&ssl=1" alt="Techcrunch Story" width="502" height="437" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.17.25-PM.png?resize=502%2C437&ssl=1 502w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.17.25-PM-300x261.png 300w" sizes="(max-width: 502px) 100vw, 502px" data-recalc-dims="1" /></noscript></p> <p>How you could do this for your business: </p> <p>If you write lots of content regularly like a news or media bureau, summarize your clauses with a headline and a tagline or convict. If the report is shareworthy, adding your label symbol, like how TechCrunch did, could help to spread the awareness of your brand.</p> <p> 5. Gary Vaynerchuk( <a href="https://www.instagram.com/garyvee/"> @garyvee</a>) Mix high-quality edited content with raw authentic content( and keep in mind the vertical screen sizing) </p> <p><a href="https://www.instagram.com/garyvee/">Gary Vaynerchuk</a> has been using Instagram Stories for several purposes — promoting his DailyVee videos through high-quality visuals, sharing very authentic glimpses into his daily life, and connecting genuinely with his followers.</p> <p><img data-attachment-id="17552" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17552" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467891867-url-52.jpg?fit=632%2C322&ssl=1" data-orig-size="632,322" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="8 Scandalous Michael Jackson Moments" data-image-description data-image-caption data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467891867-url-52.jpg?fit=300%2C153&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467891867-url-52.jpg?fit=618%2C315&ssl=1" decoding="async" class="size-full wp-image-17552 alignnone jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.23.44-PM.png?resize=502%2C442&ssl=1" alt="Gary Vaynerchuk Story 1" width="502" height="442" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.23.44-PM.png?resize=502%2C442&ssl=1 502w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.23.44-PM-300x264.png 300w" data-lazy-sizes="(max-width: 502px) 100vw, 502px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.23.44-PM.png?resize=502%2C442&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" data-attachment-id="17552" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17552" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467891867-url-52.jpg?fit=632%2C322&ssl=1" data-orig-size="632,322" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="8 Scandalous Michael Jackson Moments" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467891867-url-52.jpg?fit=300%2C153&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467891867-url-52.jpg?fit=618%2C315&ssl=1" decoding="async" loading="lazy" class="size-full wp-image-17552 alignnone" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.23.44-PM.png?resize=502%2C442&ssl=1" alt="Gary Vaynerchuk Story 1" width="502" height="442" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.23.44-PM.png?resize=502%2C442&ssl=1 502w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.23.44-PM-300x264.png 300w" sizes="(max-width: 502px) 100vw, 502px" data-recalc-dims="1" /></noscript></p> <p>In a recent Story, he was noted that his adherents asked for more wallpapers on his Instagram Stories and so he made more for them.</p> <p> <img data-attachment-id="17568" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17568" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330233558-100-Things-You-Have-Never-Heard-Of-83-Cane-Toad-Racing-1-of-2.jpg?fit=632%2C322&ssl=1" data-orig-size="632,322" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="8 Examples of Evolution in Action" data-image-description data-image-caption data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330233558-100-Things-You-Have-Never-Heard-Of-83-Cane-Toad-Racing-1-of-2.jpg?fit=300%2C153&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330233558-100-Things-You-Have-Never-Heard-Of-83-Cane-Toad-Racing-1-of-2.jpg?fit=618%2C315&ssl=1" decoding="async" class="aligncenter size-full wp-image-17568 jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-5.13.01-PM.png?resize=618%2C358&ssl=1" alt="Gary Vaynerchuk Story 1" width="618" height="358" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-5.13.01-PM.png?resize=618%2C358&ssl=1 753w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-5.13.01-PM-300x174.png 300w" data-lazy-sizes="(max-width: 753px) 100vw, 753px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-5.13.01-PM.png?resize=618%2C358&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" data-attachment-id="17568" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17568" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330233558-100-Things-You-Have-Never-Heard-Of-83-Cane-Toad-Racing-1-of-2.jpg?fit=632%2C322&ssl=1" data-orig-size="632,322" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="8 Examples of Evolution in Action" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330233558-100-Things-You-Have-Never-Heard-Of-83-Cane-Toad-Racing-1-of-2.jpg?fit=300%2C153&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330233558-100-Things-You-Have-Never-Heard-Of-83-Cane-Toad-Racing-1-of-2.jpg?fit=618%2C315&ssl=1" decoding="async" loading="lazy" class="aligncenter size-full wp-image-17568" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-5.13.01-PM.png?resize=618%2C358&ssl=1" alt="Gary Vaynerchuk Story 1" width="618" height="358" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-5.13.01-PM.png?resize=618%2C358&ssl=1 753w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-5.13.01-PM-300x174.png 300w" sizes="(max-width: 753px) 100vw, 753px" data-recalc-dims="1" /></noscript> </p> <p>How you could do this for your business: </p> <p>Gary Vaynerchuk does quite a few things well on Instagram Stories, and here are some of the things you could try 😛 TAGEND</p> <p> If you render video content as part of your marketing strategy, consider creating an extra version for the vertical mobile screen or simply add borders at the top and bottom, which Gary Vaynerchuk does sometimes. If you tend to use your Instagram posts to drive traffic to your content on your blog or Medium publication or YouTube channel, create promotional images and mention that the link is in your bio. If you generate images for your social media posts, make an additional image for the horizontal screen or reuse the one you created for Pinterest. Application Instagram Stories to do research and interact with your community. What types of content do they want from you via Instagram? How can you render those content to them?</p> <p> 6. Chris Burkard( <a href="https://www.instagram.com/chrisburkard/"> @chrisburkard</a>) Show your behind-the-scenes escapades </p> <p><a href="https://www.instagram.com/chrisburkard/">Chris Burkard</a> is a very talented photographer with almost 2 million followers on Instagram.</p> <p>He has been using Instagram Stories to take his followers through his adventures where he captures the jaw-dropping photos he shares on his Instagram accounts, including river crossings and camping outdoors with very windy conditions.</p> <p><img decoding="async" class="wp-image-17553 size-full alignnone jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.26.42-PM.png?resize=502%2C438&ssl=1" alt="Chris Burkard Story" width="502" height="438" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.26.42-PM.png?resize=502%2C438&ssl=1 502w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.26.42-PM-300x262.png 300w" data-lazy-sizes="(max-width: 502px) 100vw, 502px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.26.42-PM.png?resize=502%2C438&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" decoding="async" loading="lazy" class="wp-image-17553 size-full alignnone" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.26.42-PM.png?resize=502%2C438&ssl=1" alt="Chris Burkard Story" width="502" height="438" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.26.42-PM.png?resize=502%2C438&ssl=1 502w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.26.42-PM-300x262.png 300w" sizes="(max-width: 502px) 100vw, 502px" data-recalc-dims="1" /></noscript></p> <p>How you could do this for your business: </p> <p>While not every business might have such adventurous experiences on a regular basis, your followers might be interested in what your company does on a day-to-day basis. Think about some of the fun aspects you could show them, such as brainstorming conferences, squad lunch, company games and more.</p> <p> 7. New York University( <a href="https://www.instagram.com/nyuniversity/"> @nyuniversity</a>) Bring your adherents on tours </p> <p><a href="https://www.instagram.com/nyuniversity/">New York University</a> has a very committed following on Instagram. Each of its posts has thousands of likes and 10-20 commentaries. Following the topic for its posts, New York University “takes” its followers on tours around the campus and city, enhancing the experience of following the account.</p> <p><img data-attachment-id="17554" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17554" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467922178-you-won-t-expect-to-find-tablets-in-these-4-workplaces-a37a776226.jpg?fit=600%2C375&ssl=1" data-orig-size="600,375" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="You Won’t Expect to Find Tablets in These 4 Workplaces" data-image-description data-image-caption data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467922178-you-won-t-expect-to-find-tablets-in-these-4-workplaces-a37a776226.jpg?fit=300%2C188&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467922178-you-won-t-expect-to-find-tablets-in-these-4-workplaces-a37a776226.jpg?fit=600%2C375&ssl=1" decoding="async" class="size-full wp-image-17554 alignnone jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.32.17-PM.png?resize=501%2C438&ssl=1" alt="New York University Story" width="501" height="438" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.32.17-PM.png?resize=501%2C438&ssl=1 501w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.32.17-PM-300x262.png 300w" data-lazy-sizes="(max-width: 501px) 100vw, 501px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.32.17-PM.png?resize=501%2C438&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" data-attachment-id="17554" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17554" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467922178-you-won-t-expect-to-find-tablets-in-these-4-workplaces-a37a776226.jpg?fit=600%2C375&ssl=1" data-orig-size="600,375" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="You Won’t Expect to Find Tablets in These 4 Workplaces" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467922178-you-won-t-expect-to-find-tablets-in-these-4-workplaces-a37a776226.jpg?fit=300%2C188&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14441467922178-you-won-t-expect-to-find-tablets-in-these-4-workplaces-a37a776226.jpg?fit=600%2C375&ssl=1" decoding="async" loading="lazy" class="size-full wp-image-17554 alignnone" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.32.17-PM.png?resize=501%2C438&ssl=1" alt="New York University Story" width="501" height="438" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.32.17-PM.png?resize=501%2C438&ssl=1 501w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.32.17-PM-300x262.png 300w" sizes="(max-width: 501px) 100vw, 501px" data-recalc-dims="1" /></noscript></p> <p>How you could do this for your business: </p> <p>This is great if you are a tourist attraction or academy or even a retail store with a great physical space and environment issues! </p> <p>When you are taking your afternoon violate and going to go for a go, snap a few photos of interesting sights or places and discuss the matter with your adherents. These raw authentic crackings will give your adherents a better sense of the area and might make them want to visit you more.</p> <p> 8. GoPro( <a href="https://www.instagram.com/gopro/"> @gopro</a>) Bring your adherents on an adventure </p> <p><a href="https://www.instagram.com/gopro/">GoPro</a> is one of the brands I think of when I think of escapades. When Instagram Stories was launched, GoPro hopped onto the opportunity to share more footage taken with, yep, GoPro.</p> <p>Recently, while <a href="https://www.instagram.com/p/BI8K6TajAtS/">making its GoPro family member’s dream come true of considering the aurora australis</a>, GoPro shared the escapade with its Instagram followers through incredible video footages of the trip.</p> <p><img data-attachment-id="17556" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17556" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330079799-url-5-1.57.51-PM.jpg?fit=632%2C322&ssl=1" data-orig-size="632,322" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Top 10 Simpsons Episodes" data-image-description data-image-caption data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330079799-url-5-1.57.51-PM.jpg?fit=300%2C153&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330079799-url-5-1.57.51-PM.jpg?fit=618%2C315&ssl=1" decoding="async" class="size-full wp-image-17556 alignnone jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.34.23-PM.png?resize=503%2C440&ssl=1" alt="GoPro Stories" width="503" height="440" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.34.23-PM.png?resize=503%2C440&ssl=1 503w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.34.23-PM-300x262.png 300w" data-lazy-sizes="(max-width: 503px) 100vw, 503px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.34.23-PM.png?resize=503%2C440&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" data-attachment-id="17556" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17556" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330079799-url-5-1.57.51-PM.jpg?fit=632%2C322&ssl=1" data-orig-size="632,322" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Top 10 Simpsons Episodes" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330079799-url-5-1.57.51-PM.jpg?fit=300%2C153&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330079799-url-5-1.57.51-PM.jpg?fit=618%2C315&ssl=1" decoding="async" loading="lazy" class="size-full wp-image-17556 alignnone" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.34.23-PM.png?resize=503%2C440&ssl=1" alt="GoPro Stories" width="503" height="440" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.34.23-PM.png?resize=503%2C440&ssl=1 503w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.34.23-PM-300x262.png 300w" sizes="(max-width: 503px) 100vw, 503px" data-recalc-dims="1" /></noscript></p> <p>How you could do this for your business: </p> <p>If you are an outdoor activities corporation, share all the thrilling and breathtaking videos of the outdoors with your followers.</p> <p>For those who might not have such opportunities on a daily basis, here’s something else you could try. While GoPro’s Instagram Stories alone seems amazing enough, it is part of their <a href="https://www.instagram.com/p/BI8K6TajAtS/"> #DreamReal</a> marketing campaign of fulfilling their social media counsels’ dreams. You could perhaps 😛 TAGEND</p> <p> Use Instagram Stories to promote your company’s hashtag and promote more people to use it. Show how happy the recipients of your giveaways are or how awesome your giveaway prizes are to attract more people to participate in them in the future.</p> <p> 9. When I Work( <a href="https://www.instagram.com/wheniwork/"> @wheniwork</a>) Feature your customers and share behind the scenes </p> <p><a href="https://www.instagram.com/wheniwork/">When I Work</a> is employee planning software with over 15,000 happy customers worldwide. Recently, they visited a few cases of their clients in Canada and featured them in their Instagram Stories.</p> <p><img decoding="async" class="size-full wp-image-17557 alignnone jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.39.49-PM.png?resize=618%2C358&ssl=1" alt="When I Work Story 1" width="618" height="358" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.39.49-PM.png?resize=618%2C358&ssl=1 754w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.39.49-PM-300x174.png 300w" data-lazy-sizes="(max-width: 754px) 100vw, 754px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.39.49-PM.png?resize=618%2C358&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" decoding="async" loading="lazy" class="size-full wp-image-17557 alignnone" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.39.49-PM.png?resize=618%2C358&ssl=1" alt="When I Work Story 1" width="618" height="358" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.39.49-PM.png?resize=618%2C358&ssl=1 754w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.39.49-PM-300x174.png 300w" sizes="(max-width: 754px) 100vw, 754px" data-recalc-dims="1" /></noscript> <img data-attachment-id="17558" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17558" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330113646-thumb-6ef5ece9788042610c5f38262e8cd473.jpg?fit=287%2C287&ssl=1" data-orig-size="287,287" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Revenge Of The Nerds: How Weâ€™ve All Turned A Bit Geek" data-image-description data-image-caption data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330113646-thumb-6ef5ece9788042610c5f38262e8cd473.jpg?fit=287%2C287&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330113646-thumb-6ef5ece9788042610c5f38262e8cd473.jpg?fit=287%2C287&ssl=1" decoding="async" class="size-full wp-image-17558 alignnone jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.40.00-PM.png?resize=502%2C436&ssl=1" alt="When I Work Story 2" width="502" height="436" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.40.00-PM.png?resize=502%2C436&ssl=1 502w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.40.00-PM-300x261.png 300w" data-lazy-sizes="(max-width: 502px) 100vw, 502px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.40.00-PM.png?resize=502%2C436&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" data-attachment-id="17558" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17558" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330113646-thumb-6ef5ece9788042610c5f38262e8cd473.jpg?fit=287%2C287&ssl=1" data-orig-size="287,287" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Revenge Of The Nerds: How Weâ€™ve All Turned A Bit Geek" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330113646-thumb-6ef5ece9788042610c5f38262e8cd473.jpg?fit=287%2C287&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330113646-thumb-6ef5ece9788042610c5f38262e8cd473.jpg?fit=287%2C287&ssl=1" decoding="async" loading="lazy" class="size-full wp-image-17558 alignnone" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.40.00-PM.png?resize=502%2C436&ssl=1" alt="When I Work Story 2" width="502" height="436" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.40.00-PM.png?resize=502%2C436&ssl=1 502w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.40.00-PM-300x261.png 300w" sizes="(max-width: 502px) 100vw, 502px" data-recalc-dims="1" /></noscript></p> <p>How you could do this for your business: </p> <p>If it is possible, visit your amazing customers and give them a shoutout on your Instagram Stories. This will let your adherents know what types of businesses and individuals use your product and might give them the social proof they need in order to convert. Furthermore, this will help you build a stronger relationship with your customers.</p> <p> 10. Shopify( <a href="https://www.instagram.com/shopify/"> @shopify</a>) Promote your blog posts creatively </p> <p>You might not ever be able to visit our customers like When I Work so <a href="https://www.instagram.com/shopify/">Shopify</a> ran around that by letting merchants, who use Shopify for their business, take over the Shopify Instagram account and share about their business.</p> <p>Apart from merchant takeovers, Shopify likewise promotes their blog posts through Instagram Stories.</p> <p><img decoding="async" class="aligncenter size-full wp-image-17599 jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-25-at-1.46.48-PM.png?resize=618%2C360&ssl=1" alt="Shopify Story" width="618" height="360" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-25-at-1.46.48-PM.png?resize=618%2C360&ssl=1 758w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-25-at-1.46.48-PM-300x175.png 300w" data-lazy-sizes="(max-width: 758px) 100vw, 758px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-25-at-1.46.48-PM.png?resize=618%2C360&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" decoding="async" loading="lazy" class="aligncenter size-full wp-image-17599" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-25-at-1.46.48-PM.png?resize=618%2C360&ssl=1" alt="Shopify Story" width="618" height="360" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-25-at-1.46.48-PM.png?resize=618%2C360&ssl=1 758w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-25-at-1.46.48-PM-300x175.png 300w" sizes="(max-width: 758px) 100vw, 758px" data-recalc-dims="1" /></noscript></p> <p>How you could do this for your business: </p> <p>This is just one of the many courses you could promote your blog posts through Instagram Stories 😛 TAGEND</p> <p> With the blog post you want to promote, find 3-5 crucial point that will grab your adherents’ attention.( An easy path could be to look at your H2 leadings .) Turn them into fun Instagram Stories utilizing relevant photos, captions, and describes. Develop a simple <a href="https://bitly.com/" target="_blank" rel="noopener noreferrer">bit.ly</a> link to be used for the last photo. Post them! Bonus: It will be great to download each Instagram Stories photo onto your telephone as you create them and post them all at once when you are ready. This will help to ensure that your followers visualize the complete set of photos at a travel.</p> <p> 11. Remote Year( <a href="https://www.instagram.com/remoteyear/"> @remoteyear</a>) Bring your offline and online communities together </p> <p><a href="https://www.instagram.com/remoteyear/">Remote Year</a> is a year-long program where 75 digital nomads travelling across the world to work and explore 12 metropolis together.</p> <p>Through their Instagram Stories, they share what they do on, I belief, a daily basis, allowing their followers who might not be able to join the trip to still be part of the fun.</p> <p><img decoding="async" class="size-full wp-image-17559 alignnone jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.42.35-PM.png?resize=618%2C360&ssl=1" alt="Remote Year Story" width="618" height="360" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.42.35-PM.png?resize=618%2C360&ssl=1 753w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.42.35-PM-300x175.png 300w" data-lazy-sizes="(max-width: 753px) 100vw, 753px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.42.35-PM.png?resize=618%2C360&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" decoding="async" loading="lazy" class="size-full wp-image-17559 alignnone" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.42.35-PM.png?resize=618%2C360&ssl=1" alt="Remote Year Story" width="618" height="360" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.42.35-PM.png?resize=618%2C360&ssl=1 753w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.42.35-PM-300x175.png 300w" sizes="(max-width: 753px) 100vw, 753px" data-recalc-dims="1" /></noscript></p> <p>How you could do this for your business: </p> <p>It can be a bit of a bummer for your community when they are unable to attend some of your events. It could be meetups or seminars with a limited number of tickets or an exclusive occurrence for certain clients simply or a programme designed for a selected few such as the Remote Year. However, that does not mean they have to miss out on all the fun. Here are some of the things you have been able do: </p> <p> Interview key personnel briefly about the issue of the event Invite attendees to share their experiences at the occurrence Cinema interesting and fun moments of the event Appoint a host or two for your Instagram Stories while the occurrence is taking place to talk about what is going to happen during the event, narrate as the activities are happening and interview attendees, like what the Remote Year did for some of their events( as considered to be in the first photo)</p> <p> 12. Black Sheep Cycling( <a href="https://www.instagram.com/blacksheepcycling/"> @blacksheepcycling</a>) Give sneak previews of your upcoming products or launching them through Instagram Stories </p> <p><a href="https://www.instagram.com/blacksheepcycling/">Black Sheep Cycling</a> is a cycling label that provides innovative and unique cycling apparel.</p> <p>A few weeks ago, they launched their diplomat kit for their community. Besides <a href="https://www.instagram.com/p/BJKe206j7BV/">announcing the upcoming launch with an Instagram post</a>, the team also utilized Instagram Stories to showcase the kit from various angles.</p> <p><img data-attachment-id="17560" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17560" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330128552-Salmond-Shopped.jpg?fit=560%2C292&ssl=1" data-orig-size="560,292" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="The Angry Salmond Twitter Account Stole The Show On Referendum Night" data-image-description data-image-caption data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330128552-Salmond-Shopped.jpg?fit=300%2C156&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330128552-Salmond-Shopped.jpg?fit=560%2C292&ssl=1" decoding="async" class="aligncenter size-full wp-image-17560 jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.45.36-PM.png?resize=618%2C359&ssl=1" alt="Black Sheep Cycling Story" width="618" height="359" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.45.36-PM.png?resize=618%2C359&ssl=1 754w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.45.36-PM-300x174.png 300w" data-lazy-sizes="(max-width: 754px) 100vw, 754px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.45.36-PM.png?resize=618%2C359&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" data-attachment-id="17560" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17560" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330128552-Salmond-Shopped.jpg?fit=560%2C292&ssl=1" data-orig-size="560,292" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="The Angry Salmond Twitter Account Stole The Show On Referendum Night" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330128552-Salmond-Shopped.jpg?fit=300%2C156&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330128552-Salmond-Shopped.jpg?fit=560%2C292&ssl=1" decoding="async" loading="lazy" class="aligncenter size-full wp-image-17560" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.45.36-PM.png?resize=618%2C359&ssl=1" alt="Black Sheep Cycling Story" width="618" height="359" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.45.36-PM.png?resize=618%2C359&ssl=1 754w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.45.36-PM-300x174.png 300w" sizes="(max-width: 754px) 100vw, 754px" data-recalc-dims="1" /></noscript></p> <p>How you could do this for your business: </p> <p>While preparing the marketing materials for your upcoming launch or notice, create a few more horizontal layouts for your Instagram Stories. Consider more than one image or design since the ephemeral nature of Instagram Stories allow you to share more photos and videos without cluttering up your Instagram profile. Here are some variations you could think about 😛 TAGEND</p> <p> Different angles of such products Specific features of the product Different people use your product Various ways of using your product</p> <p> 13. Olympics( <a href="https://www.instagram.com/olympics/"> @olympics</a>) Report timely news and wrap-up </p> <p>When the Rio 2016 Olympics was taking place, the social media team behind <a href="https://www.instagram.com/olympics/">the Instagram account</a> took the opportunity to share more about and celebrate the incredible Olympians. <a href="https://www.instagram.com/hbarnes/">Harrison Barnes</a> also took over the account to give a wrap-up for a period and shared his thoughts on the day’s events.</p> <p><img decoding="async" class="size-full wp-image-17561 alignnone jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.45.55-PM.png?resize=618%2C360&ssl=1" alt="Olympics Story" width="618" height="360" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.45.55-PM.png?resize=618%2C360&ssl=1 753w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.45.55-PM-300x175.png 300w" data-lazy-sizes="(max-width: 753px) 100vw, 753px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.45.55-PM.png?resize=618%2C360&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" decoding="async" loading="lazy" class="size-full wp-image-17561 alignnone" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.45.55-PM.png?resize=618%2C360&ssl=1" alt="Olympics Story" width="618" height="360" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.45.55-PM.png?resize=618%2C360&ssl=1 753w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.45.55-PM-300x175.png 300w" sizes="(max-width: 753px) 100vw, 753px" data-recalc-dims="1" /></noscript></p> <p>How you could do this for your business: </p> <p>While you might not ever be part of huge occurrences like the Olympics, there are likely to be many high-profile events in your respective industry. For instance in the tech arena, one such event is TechCrunch Disrupt. You could attend such occurrences and provide timely updates to your adherents. Here are some possible ways 😛 TAGEND</p> <p> Create simple images to share cool announcements and important news from the occurrence Share your thoughts about the announcements and news of the event Interview orators and prominent figures in service industries briefly, if possible Feature partners and customers who happen to be at the same event</p> <p> 14. Brian Fanzo( <a href="https://www.instagram.com/isocialfanz/"> @isocialfanz</a>) Give previews of your talks and let others take over your Instagram Stories </p> <p><a href="https://www.instagram.com/isocialfanz/">Brian Fanzo</a>, popularly known as isocialfanz, is a millennial speaker who is very knowledgeable about community building, social media, livestreaming, influencer marketing, tech and more. In 2016 alone, Brian will keynote at more than 40 events around the world.</p> <p>He has been using Instagram Stories to give previews for his upcoming talks and occurrences such as the <a href="https://www.instagram.com/p/BJQVy90gSkX/"> #Cloudtalk</a>. He did the same when he was taking over our Buffer Instagram Stories while Brian, our Social Media Manager, took over his.</p> <p><img data-attachment-id="17562" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17562" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330133971-o2pwqd182n.jpg?fit=450%2C360&ssl=1" data-orig-size="450,360" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="I'd Say The Negotiations Went Much Better Than…" data-image-description data-image-caption data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330133971-o2pwqd182n.jpg?fit=300%2C240&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330133971-o2pwqd182n.jpg?fit=450%2C360&ssl=1" decoding="async" class="size-full wp-image-17562 alignnone jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.47.15-PM.png?resize=503%2C439&ssl=1" alt="Brian Fanzo Story" width="503" height="439" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.47.15-PM.png?resize=503%2C439&ssl=1 503w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.47.15-PM-300x262.png 300w" data-lazy-sizes="(max-width: 503px) 100vw, 503px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.47.15-PM.png?resize=503%2C439&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" data-attachment-id="17562" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17562" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330133971-o2pwqd182n.jpg?fit=450%2C360&ssl=1" data-orig-size="450,360" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="I'd Say The Negotiations Went Much Better Than…" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330133971-o2pwqd182n.jpg?fit=300%2C240&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330133971-o2pwqd182n.jpg?fit=450%2C360&ssl=1" decoding="async" loading="lazy" class="size-full wp-image-17562 alignnone" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.47.15-PM.png?resize=503%2C439&ssl=1" alt="Brian Fanzo Story" width="503" height="439" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.47.15-PM.png?resize=503%2C439&ssl=1 503w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.47.15-PM-300x262.png 300w" sizes="(max-width: 503px) 100vw, 503px" data-recalc-dims="1" /></noscript></p> <p>How you could do this for your business: </p> <p>Work with other brands and influencers to take over your Instagram account and ask to take over theirs too. <a href="https://www.garyvaynerchuk.com/value-instagram-story-takeovers/">Like Gary Vaynerchuk said</a>,” It’s an easy way to reach new audiences and increase brand awareness .” And it’s great because both parties stand to benefit from the takeovers.</p> <p>A cool feature of Instagram Stories is that it allows you upload any photos and videos that were added to your phone’s camera rolling within the last 24 hours. Simply swipe down while you are in the Instagram Stories camera mode. This allows you to share photos and videos from the labels and influencers without having to share your Instagram account password.</p> <p> Get them to create Instagram Stories and save them onto their telephones without posting them. Get them to send their draft Stories to you via email, Dropbox or Google Drive. Download them onto your telephone before the time you wish to post them( you will have 24 hours to use them after downloading them onto your phone ). Wait for the right time and voila!</p> <p> 15. Minaal( <a href="https://www.instagram.com/minaalofficial/"> @minaalofficial</a>) Share consumer generated content and showcase your clients </p> <p><a href="https://www.instagram.com/minaalofficial/">Minaal</a> builds durable, professional trip gear that gets you where you want to be- faster, happier and most productive.( It is a brand many Bufferoos love too !) </p> <p>In their Stories, they share photos from their community who are traveling all around the world with the astounding travel bags and gear.</p> <p><img decoding="async" class="aligncenter size-full wp-image-17563 jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.49.54-PM.png?resize=618%2C360&ssl=1" alt="Minaal Story" width="618" height="360" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.49.54-PM.png?resize=618%2C360&ssl=1 754w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.49.54-PM-300x175.png 300w" data-lazy-sizes="(max-width: 754px) 100vw, 754px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.49.54-PM.png?resize=618%2C360&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" decoding="async" loading="lazy" class="aligncenter size-full wp-image-17563" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.49.54-PM.png?resize=618%2C360&ssl=1" alt="Minaal Story" width="618" height="360" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.49.54-PM.png?resize=618%2C360&ssl=1 754w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.49.54-PM-300x175.png 300w" sizes="(max-width: 754px) 100vw, 754px" data-recalc-dims="1" /></noscript></p> <p>How you could do this for your business: </p> <p>Many a period, we love to showcase our consumers’ photos of them using our products, only to realize that the photo quality might not be on par with those we post on our profile or it might not match the topic of photos we have decided to for our gallery. Instagram Stories offer a great option to feature your consumers( and your product) without changing the theme of your Instagram branding or adding too many photos to your gallery.</p> <p>Invite your customers to share photos of themselves use your product and let them know that you will be featuring them on your Instagram Stories. Alternatively, </p> <p> Look out for photographs of your product by your consumers( if there’s a hashtag that their own communities applies, that will be very handy) Reach out to those consumers and ask if you could feature their photographs and them on your Instagram Stories. Once you have the photos, add their Instagram handle and perhaps add some attracts to the photos to attain them more interesting.</p> <p> 16. 9gag( <a href="https://www.instagram.com/9gag/"> @9gag</a>) Funny consumer generated content and stories </p> <p>I think most of us are quite familiar with <a href="https://www.instagram.com/9gag/">9gag</a> and their hilarious content. With Instagram Stories, they brought their funny storytelling to a different level! </p> <p><img data-attachment-id="17564" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17564" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330212771-military-dog.jpg?fit=634%2C444&ssl=1" data-orig-size="634,444" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"\u00a9 Caters News Agency","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="How This Military Dog Was Suffering Is So Heartbreaking. But What His Partner Did Is Amazing." data-image-description data-image-caption data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330212771-military-dog.jpg?fit=300%2C210&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330212771-military-dog.jpg?fit=618%2C433&ssl=1" decoding="async" class="size-full wp-image-17564 alignnone jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.50.16-PM.png?resize=618%2C359&ssl=1" alt="9gag Story" width="618" height="359" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.50.16-PM.png?resize=618%2C359&ssl=1 753w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.50.16-PM-300x174.png 300w" data-lazy-sizes="(max-width: 753px) 100vw, 753px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.50.16-PM.png?resize=618%2C359&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" data-attachment-id="17564" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17564" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330212771-military-dog.jpg?fit=634%2C444&ssl=1" data-orig-size="634,444" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"\u00a9 Caters News Agency","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="How This Military Dog Was Suffering Is So Heartbreaking. But What His Partner Did Is Amazing." data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330212771-military-dog.jpg?fit=300%2C210&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330212771-military-dog.jpg?fit=618%2C433&ssl=1" decoding="async" loading="lazy" class="size-full wp-image-17564 alignnone" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.50.16-PM.png?resize=618%2C359&ssl=1" alt="9gag Story" width="618" height="359" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.50.16-PM.png?resize=618%2C359&ssl=1 753w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.50.16-PM-300x174.png 300w" sizes="(max-width: 753px) 100vw, 753px" data-recalc-dims="1" /></noscript></p> <p>How you could do this for your business: </p> <p>I believe most business aren’t like 9gag in terms of the amount of user made content the government has( thought it’s great if you do !). Nonetheless, this does not mean we cannot learn anything from 9gag. I see 9gag is an excellent example of telling the same stories through different formats( on their website, Instagram posts, Instagram Stories and more ). </p> <p>Instagram Stories allow us to quickly click through a series of photos and videos, and that’s a great way to tell tales! It feels a bit like flip-flop through a photo book. So an idea could be 😛 TAGEND</p> <p> When you have a story or content to share with your audience, provided us with a storyboard of the photos and videos you are required to. Download the materials onto your phone and add captions and traces to establish them more committing and visually appealing. When the time is right, publish all of them together according to your storyboard. Bonus: You could use an Instagram post to briefly talk about the story and direct your audience to check out your Instagram Stories for more information.</p> <p> 17. Sean McCabe( <a href="https://www.instagram.com/seanwes/"> @seanwes</a>) Give previews of your live occurrences or courses </p> <p><a href="https://www.instagram.com/seanwes/">Sean McCabe</a> used to be a hand lettering artist who charged five-figure rates until he launched a course teach people how to do what he did and induced six figures in the first three days. Since then, he has been teaching a variety of courses on building and developing a sustainable business.</p> <p>He has been using Instagram Stories to share sneak peeks of his live training courses and why his adherents should sign up for his courses.</p> <p><img decoding="async" class="size-full wp-image-17565 alignnone jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.53.22-PM.png?resize=502%2C439&ssl=1" alt="Sean McCabe Story" width="502" height="439" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.53.22-PM.png?resize=502%2C439&ssl=1 502w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.53.22-PM-300x262.png 300w" data-lazy-sizes="(max-width: 502px) 100vw, 502px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.53.22-PM.png?resize=502%2C439&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" decoding="async" loading="lazy" class="size-full wp-image-17565 alignnone" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.53.22-PM.png?resize=502%2C439&ssl=1" alt="Sean McCabe Story" width="502" height="439" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.53.22-PM.png?resize=502%2C439&ssl=1 502w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.53.22-PM-300x262.png 300w" sizes="(max-width: 502px) 100vw, 502px" data-recalc-dims="1" /></noscript></p> <p>How you could do this for your business: </p> <p>Personally, I like to find out as much as I can before I pay for a course, a product, or a service. Quite similar to a trial for a product or services, Instagram Stories could be an interesting mode to share just enough to entice your followers into signing up for your paid courses or exclusive content.</p> <p>Also, sharing a short memorable relate builds it easier for your adherents to act immediately.</p> <p> 18. TrackMaven( <a href="https://www.instagram.com/trackmaven/"> @trackmaven</a>) Share top news in your industry </p> <p><a href="https://www.instagram.com/trackmaven/">TrackMaven</a> is a marketing analytics software tool that helps marketers attain smart-alecky decisions through understandable and actionable data. In cable with their area of expertise, they share top marketing news every week in their Instagram Stories.</p> <p><img data-attachment-id="17566" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17566" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330222148-a91o08ngxx.jpg?fit=400%2C650&ssl=1" data-orig-size="400,650" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Hot Tea? Yeah, We Have That, Bitch" data-image-description data-image-caption data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330222148-a91o08ngxx.jpg?fit=185%2C300&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330222148-a91o08ngxx.jpg?fit=400%2C650&ssl=1" decoding="async" class="aligncenter size-full wp-image-17566 jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.55.59-PM.png?resize=618%2C360&ssl=1" alt="Track Maven Story" width="618" height="360" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.55.59-PM.png?resize=618%2C360&ssl=1 754w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.55.59-PM-300x175.png 300w" data-lazy-sizes="(max-width: 754px) 100vw, 754px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.55.59-PM.png?resize=618%2C360&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" data-attachment-id="17566" data-permalink="https://ismartnetwork.co.uk/?attachment_id=17566" data-orig-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330222148-a91o08ngxx.jpg?fit=400%2C650&ssl=1" data-orig-size="400,650" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Hot Tea? Yeah, We Have That, Bitch" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330222148-a91o08ngxx.jpg?fit=185%2C300&ssl=1" data-large-file="https://i0.wp.com/ismartnetwork.co.uk/wp-content/uploads/2015/10/14442330222148-a91o08ngxx.jpg?fit=400%2C650&ssl=1" decoding="async" loading="lazy" class="aligncenter size-full wp-image-17566" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.55.59-PM.png?resize=618%2C360&ssl=1" alt="Track Maven Story" width="618" height="360" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.55.59-PM.png?resize=618%2C360&ssl=1 754w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-23-at-2.55.59-PM-300x175.png 300w" sizes="(max-width: 754px) 100vw, 754px" data-recalc-dims="1" /></noscript></p> <p>How you could do this for your business: </p> <p>I imagine most of us are already reading up a great deal about our own industry so this just takes a tiny bit more effort 😛 TAGEND</p> <p> When read through all the news, bookmark the top 3 to 5 parts which are most shareworthy or most useful to the people in the industry or your customers. On Friday each week( or even every morning ), share the news. Adding your thoughts about the report could help to construct you a belief leader in your industry too.</p> <p> Small plug </p> <p>I would also love to give a shout out to <a href="https://twitter.com/Brian_G_Peters">Brian</a>, our amazing social media director, who has been rocking our Instagram Stories game too. Our Stories range from social media tips to influencer, brand and crew member takeovers. If you are interested in learning more about social media, marketing and behind the scenes of a remote team, we are <a href="http://instagram.com/buffer"> @buffer</a> on Instagram! </p> <p><img decoding="async" class="aligncenter size-full wp-image-17601 jetpack-lazy-image" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-25-at-2.02.04-PM-1.png?resize=618%2C361&ssl=1" alt="Buffer Story" width="618" height="361" data-recalc-dims="1" data-lazy-srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-25-at-2.02.04-PM-1.png?resize=618%2C361&ssl=1 756w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-25-at-2.02.04-PM-1-300x175.png 300w" data-lazy-sizes="(max-width: 756px) 100vw, 756px" data-lazy-src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-25-at-2.02.04-PM-1.png?resize=618%2C361&is-pending-load=1#038;ssl=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" decoding="async" loading="lazy" class="aligncenter size-full wp-image-17601" src="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-25-at-2.02.04-PM-1.png?resize=618%2C361&ssl=1" alt="Buffer Story" width="618" height="361" srcset="https://i0.wp.com/buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-25-at-2.02.04-PM-1.png?resize=618%2C361&ssl=1 756w, https://buffer.com/resources/wp-content/uploads/2016/08/Screen-Shot-2016-08-25-at-2.02.04-PM-1-300x175.png 300w" sizes="(max-width: 756px) 100vw, 756px" data-recalc-dims="1" /></noscript></p> <p> Over to you </p> <p>There are definitely many more creative brands and tribes out there that I did not come across during my experiment. I’d love to hear from you in specific comments below if you are familiar with any or if you feel that you are creating awesome Instagram Stories, feel free to share your handle below! Thank you! </p> </p> <p> You might also enjoy these <a style="border-bottom: 1px solid #333;" href="https://buffer.com/instagram-marketing">Instagram marketing</a> assets: </p> <p> A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results </p> <p> How Instagram Stories Work: A Powerful New Way to Engage </p> <p> How to Create Beautiful Instagram Stories( and 10 Amazing Templates to Use) </p> <p> <img decoding="async" src="https://feeds.feedburner.com/~r/bufferapp/~4/lTs8fxMZ6BY" height="1" width="1" alt data-lazy-src="https://feeds.feedburner.com/~r/bufferapp/~4/lTs8fxMZ6BY?is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class=" jetpack-lazy-image"><noscript><img data-lazy-fallback="1" decoding="async" loading="lazy" src="https://feeds.feedburner.com/~r/bufferapp/~4/lTs8fxMZ6BY" height="1" width="1" alt="" /></noscript><img decoding="async" src="https://feeds.feedburner.com/~r/bufferapp/~4/qQEg02qYIog" height="1" width="1" alt data-lazy-src="https://feeds.feedburner.com/~r/bufferapp/~4/qQEg02qYIog?is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class=" jetpack-lazy-image"><noscript><img data-lazy-fallback="1" decoding="async" loading="lazy" src="https://feeds.feedburner.com/~r/bufferapp/~4/qQEg02qYIog" height="1" width="1" alt="" /></noscript><img decoding="async" src="https://feeds.feedburner.com/~r/bufferapp/~4/ClsqKCyuSmg" height="1" width="1" alt data-lazy-src="https://feeds.feedburner.com/~r/bufferapp/~4/ClsqKCyuSmg?is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class=" jetpack-lazy-image"><noscript><img data-lazy-fallback="1" decoding="async" loading="lazy" src="https://feeds.feedburner.com/~r/bufferapp/~4/ClsqKCyuSmg" height="1" width="1" alt="" /></noscript><img decoding="async" src="https://feeds.feedburner.com/~r/bufferapp/~4/N1UYdyO_N74" height="1" width="1" alt data-lazy-src="https://feeds.feedburner.com/~r/bufferapp/~4/N1UYdyO_N74?is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class=" jetpack-lazy-image"><noscript><img data-lazy-fallback="1" decoding="async" loading="lazy" src="https://feeds.feedburner.com/~r/bufferapp/~4/N1UYdyO_N74" height="1" width="1" alt="" /></noscript><img decoding="async" src="https://feeds.feedburner.com/~r/bufferapp/~4/rhOhL3d8e3I" height="1" width="1" alt data-lazy-src="https://feeds.feedburner.com/~r/bufferapp/~4/rhOhL3d8e3I?is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class=" jetpack-lazy-image"><noscript><img data-lazy-fallback="1" decoding="async" loading="lazy" src="https://feeds.feedburner.com/~r/bufferapp/~4/rhOhL3d8e3I" height="1" width="1" alt="" /></noscript></p> <div style="clear:both;"></div> <p>Read more: <a href="http://feedproxy.google.com/~r/bufferapp/~3/rhOhL3d8e3I/instagram-stories-who-to-follow">feedproxy.google.com</a></p> </div> <div class="share-post"> <span class="share-text">Share</span> <ul class="flat-social"> <li><a href="http://www.facebook.com/sharer.php?u=https://wp.me/p5zmOj-99i" class="social-facebook" rel="external" target="_blank"><i class="fa fa-facebook"></i> <span>Facebook</span></a></li> <li><a href="https://twitter.com/intent/tweet?text=Instagram+Stories%3A+How+18+Brands+And+Influencers+Are+Using+It+%28And+You+Can+Too%21%29&url=https://wp.me/p5zmOj-99i" class="social-twitter" rel="external" target="_blank"><i class="fa fa-twitter"></i> <span>Twitter</span></a></li> <li><a href="http://www.stumbleupon.com/submit?url=https://wp.me/p5zmOj-99i&title=Instagram+Stories%3A+How+18+Brands+And+Influencers+Are+Using+It+%28And+You+Can+Too%21%29" class="social-stumble" rel="external" target="_blank"><i class="fa fa-stumbleupon"></i> <span>Stumbleupon</span></a></li> <li><a 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class="tie-schema-graph">{"@context":"http:\/\/schema.org","@type":"Article","dateCreated":"2019-10-13T02:56:04+00:00","datePublished":"2019-10-13T02:56:04+00:00","dateModified":"2019-10-13T02:56:04+00:00","headline":"Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)","name":"Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)","keywords":"instagram tips","url":"https:\/\/ismartnetwork.co.uk\/?p=35172","description":"10 billion. That’s the number of videos people watch on Snapchat every day. The same potential uptake( maybe more) exists for Instagram Stories -- quick videos and photos that disappear after 24","copyrightYear":"2019","publisher":{"@id":"#Publisher","@type":"Organization","name":"iSmartNetwork Magazine","logo":{"@type":"ImageObject","url":"https:\/\/ismartnetwork.co.uk\/wp-content\/uploads\/2016\/01\/iSmartNetworkLogo.jpg"},"sameAs":["https:\/\/www.facebook.com\/iSmartNetwork-136484609747108\/"]},"sourceOrganization":{"@id":"#Publisher"},"copyrightHolder":{"@id":"#Publisher"},"mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/ismartnetwork.co.uk\/?p=35172","breadcrumb":{"@id":"#crumbs"}},"author":{"@type":"Person","name":"admin","url":"https:\/\/ismartnetwork.co.uk\/?author=1"},"articleSection":"Uncategorized","articleBody":"\n\n 10 billion. That’s the number of videos people watch on Snapchat every day. The same potential uptake( maybe more) exists for Instagram Stories -- quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users. Does that definitely sounds like a canal worth exploring? We believe so! Storytelling has always been a key part of marketing, and aspects like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. We'd love to provide you with more resources about Instagram Stories so that you can master this platform and see your voice spread. In this post, I’d love to share 18 Instagram marketers who have been doing rad things with Stories to give you some inspiration on what you could do for your Instagram Stories too.\n\n Now you can also plan and schedule Instagram Stories directly within Buffer, on web or on mobile. Try it now free of charge. 18 Creative Uses of Instagram Stories( and how you can do it too) From my research, I detected several creative paths labels and individuals have been using Instagram Stories. And here's the great news: most of these strategies do not require big budget or resources to pull off! Before we dive into each label and individual, here’s the full list of rockstar Instagram narrators with links to their Instagram profiles. ( Note: If you end up following some of these great accounts and wish to see their Instagram tales from a desktop browser, there's a neat Chrome extension here which enables us to do merely that .) \n\n NASA LOFT Huffington Post Techcrunch Gary Vaynerchuk Chris Burkard New York University GoPro When I Work Shopify Remote Year Black Sheep Cycling Olympics Brian Fanzo Minaal 9gag Sean McCabe TrackMaven\n\n Without further ado, let's take a closer look at how each of the following brands and individuals utilizes Instagram Stories and see how you might take inspiration to adapt their strategies for your own brand! 1. NASA( @nasa) Supplement your primary Instagram content with bonus info via Stories This is one of my favorite ways of using Instagram Stories: telling a deep tale behind each and every Instagram post. One of the key differences between Instagram and Snapchat is that Instagram renders a public, viewable profile for your main content. On no other social network can you get this type of supplemental information about the posts themselves. This makes NASA's use of Stories quite the native strategy. Here's a great instance: Recently, NASA posted about the annual Perseid meteor shower on their Instagram account and used Stories to share more about the meteor shower and the research on it, talking to the scientists involved in the research and showing the equipment used for the research. How you could do this for your business: After you choose a final photo to share on Instagram, snap a couple of extra ones that continue behind-the-scenes. This can be as easy as :P TAGEND\n\n Flip your camera around to take a photo of the opposite view( example) Share some of the failure of the drafts of photos( Instagram Stories are ephemeral, thank goodness !) Snap a photo with the team that helped you create your Instagram photo Zoom out and photograph the setup- runs great for product shoots to show all that goes into get the photo just right!\n\n 2. LOFT( @loft) Turn Tales into real-time events( and amplify participation) LOFT, a women's clothing brand, invited two best friends for a style challenge, which was shared as an Instagram Story. The challenge: Got something( in the LOFT store) the other didn't think she could wear. Not merely did LOFT allow their adherents to follow along the merriment challenge, LOFT also rendered them an opportunity to engage with a recent Instagram post and help spread their label by asking them to tag their best friends in the post. ( Hat tip to Amanda Tessier for this one !) How you could do this for your business: Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. It could be :P TAGEND\n\n Challenges like LOFT's Company retreats Meetups, discussions, or roadshows\n\n Otherwise, consider if you could plan fun games around your product or service which your online community could participate in by leave a comment on one of your recent Instagram posts or sharing a photo with a specific hashtag. 3. Huffington Post( @huffingtonpost) Use photos with captions to tell your tales With the help of the text and gleaning functionality of Instagram Stories, Huffington Post has been establishing interesting short photo summaries of recent news, letting their followers to consume their contents in a more visual and fun manner. How you could do this for your business: Go through all your recent blog posts and challenge yourself to turn one of them into a photo story. Adding captions will tend to make it easier while describing with the three different Tales markers will bring more personality to your story. 4. TechCrunch( @techcrunch) Give your adherents a quick and easy way to ingest your content Quite similar to Huffington Post, TechCrunch has been using Instagram Stories to share headlines and short text summing-up of recent tech news. How you could do this for your business: If you write lots of content regularly like a news or media bureau, summarize your clauses with a headline and a tagline or convict. If the report is shareworthy, adding your label symbol, like how TechCrunch did, could help to spread the awareness of your brand. 5. Gary Vaynerchuk( @garyvee) Mix high-quality edited content with raw authentic content( and keep in mind the vertical screen sizing) Gary Vaynerchuk has been using Instagram Stories for several purposes -- promoting his DailyVee videos through high-quality visuals, sharing very authentic glimpses into his daily life, and connecting genuinely with his followers. In a recent Story, he was noted that his adherents asked for more wallpapers on his Instagram Stories and so he made more for them. How you could do this for your business: Gary Vaynerchuk does quite a few things well on Instagram Stories, and here are some of the things you could try :P TAGEND\n\n If you render video content as part of your marketing strategy, consider creating an extra version for the vertical mobile screen or simply add borders at the top and bottom, which Gary Vaynerchuk does sometimes. If you tend to use your Instagram posts to drive traffic to your content on your blog or Medium publication or YouTube channel, create promotional images and mention that the link is in your bio. If you generate images for your social media posts, make an additional image for the horizontal screen or reuse the one you created for Pinterest. Application Instagram Stories to do research and interact with your community. What types of content do they want from you via Instagram? How can you render those content to them?\n\n 6. Chris Burkard( @chrisburkard) Show your behind-the-scenes escapades Chris Burkard is a very talented photographer with almost 2 million followers on Instagram. He has been using Instagram Stories to take his followers through his adventures where he captures the jaw-dropping photos he shares on his Instagram accounts, including river crossings and camping outdoors with very windy conditions. How you could do this for your business: While not every business might have such adventurous experiences on a regular basis, your followers might be interested in what your company does on a day-to-day basis. Think about some of the fun aspects you could show them, such as brainstorming conferences, squad lunch, company games and more. 7. New York University( @nyuniversity) Bring your adherents on tours New York University has a very committed following on Instagram. Each of its posts has thousands of likes and 10-20 commentaries. Following the topic for its posts, New York University “takes” its followers on tours around the campus and city, enhancing the experience of following the account. How you could do this for your business: This is great if you are a tourist attraction or academy or even a retail store with a great physical space and environment issues! When you are taking your afternoon violate and going to go for a go, snap a few photos of interesting sights or places and discuss the matter with your adherents. These raw authentic crackings will give your adherents a better sense of the area and might make them want to visit you more. 8. GoPro( @gopro) Bring your adherents on an adventure GoPro is one of the brands I think of when I think of escapades. When Instagram Stories was launched, GoPro hopped onto the opportunity to share more footage taken with, yep, GoPro. Recently, while making its GoPro family member’s dream come true of considering the aurora australis, GoPro shared the escapade with its Instagram followers through incredible video footages of the trip. How you could do this for your business: If you are an outdoor activities corporation, share all the thrilling and breathtaking videos of the outdoors with your followers. For those who might not have such opportunities on a daily basis, here's something else you could try. While GoPro's Instagram Stories alone seems amazing enough, it is part of their #DreamReal marketing campaign of fulfilling their social media counsels' dreams. You could perhaps :P TAGEND\n\n Use Instagram Stories to promote your company's hashtag and promote more people to use it. Show how happy the recipients of your giveaways are or how awesome your giveaway prizes are to attract more people to participate in them in the future.\n\n 9. When I Work( @wheniwork) Feature your customers and share behind the scenes When I Work is employee planning software with over 15,000 happy customers worldwide. Recently, they visited a few cases of their clients in Canada and featured them in their Instagram Stories. How you could do this for your business: If it is possible, visit your amazing customers and give them a shoutout on your Instagram Stories. This will let your adherents know what types of businesses and individuals use your product and might give them the social proof they need in order to convert. Furthermore, this will help you build a stronger relationship with your customers. 10. Shopify( @shopify) Promote your blog posts creatively You might not ever be able to visit our customers like When I Work so Shopify ran around that by letting merchants, who use Shopify for their business, take over the Shopify Instagram account and share about their business. Apart from merchant takeovers, Shopify likewise promotes their blog posts through Instagram Stories. How you could do this for your business: This is just one of the many courses you could promote your blog posts through Instagram Stories :P TAGEND\n\n With the blog post you want to promote, find 3-5 crucial point that will grab your adherents' attention.( An easy path could be to look at your H2 leadings .) Turn them into fun Instagram Stories utilizing relevant photos, captions, and describes. Develop a simple bit.ly link to be used for the last photo. Post them! Bonus: It will be great to download each Instagram Stories photo onto your telephone as you create them and post them all at once when you are ready. This will help to ensure that your followers visualize the complete set of photos at a travel.\n\n 11. Remote Year( @remoteyear) Bring your offline and online communities together Remote Year is a year-long program where 75 digital nomads travelling across the world to work and explore 12 metropolis together. Through their Instagram Stories, they share what they do on, I belief, a daily basis, allowing their followers who might not be able to join the trip to still be part of the fun. How you could do this for your business: It can be a bit of a bummer for your community when they are unable to attend some of your events. It could be meetups or seminars with a limited number of tickets or an exclusive occurrence for certain clients simply or a programme designed for a selected few such as the Remote Year. However, that does not mean they have to miss out on all the fun. Here are some of the things you have been able do: \n\n Interview key personnel briefly about the issue of the event Invite attendees to share their experiences at the occurrence Cinema interesting and fun moments of the event Appoint a host or two for your Instagram Stories while the occurrence is taking place to talk about what is going to happen during the event, narrate as the activities are happening and interview attendees, like what the Remote Year did for some of their events( as considered to be in the first photo)\n\n 12. Black Sheep Cycling( @blacksheepcycling) Give sneak previews of your upcoming products or launching them through Instagram Stories Black Sheep Cycling is a cycling label that provides innovative and unique cycling apparel. A few weeks ago, they launched their diplomat kit for their community. Besides announcing the upcoming launch with an Instagram post, the team also utilized Instagram Stories to showcase the kit from various angles. How you could do this for your business: While preparing the marketing materials for your upcoming launch or notice, create a few more horizontal layouts for your Instagram Stories. Consider more than one image or design since the ephemeral nature of Instagram Stories allow you to share more photos and videos without cluttering up your Instagram profile. Here are some variations you could think about :P TAGEND\n\n Different angles of such products Specific features of the product Different people use your product Various ways of using your product\n\n 13. Olympics( @olympics) Report timely news and wrap-up When the Rio 2016 Olympics was taking place, the social media team behind the Instagram account took the opportunity to share more about and celebrate the incredible Olympians. Harrison Barnes also took over the account to give a wrap-up for a period and shared his thoughts on the day's events. How you could do this for your business: While you might not ever be part of huge occurrences like the Olympics, there are likely to be many high-profile events in your respective industry. For instance in the tech arena, one such event is TechCrunch Disrupt. You could attend such occurrences and provide timely updates to your adherents. Here are some possible ways :P TAGEND\n\n Create simple images to share cool announcements and important news from the occurrence Share your thoughts about the announcements and news of the event Interview orators and prominent figures in service industries briefly, if possible Feature partners and customers who happen to be at the same event\n\n 14. Brian Fanzo( @isocialfanz) Give previews of your talks and let others take over your Instagram Stories Brian Fanzo, popularly known as isocialfanz, is a millennial speaker who is very knowledgeable about community building, social media, livestreaming, influencer marketing, tech and more. In 2016 alone, Brian will keynote at more than 40 events around the world. He has been using Instagram Stories to give previews for his upcoming talks and occurrences such as the #Cloudtalk. He did the same when he was taking over our Buffer Instagram Stories while Brian, our Social Media Manager, took over his. How you could do this for your business: Work with other brands and influencers to take over your Instagram account and ask to take over theirs too. Like Gary Vaynerchuk said,\" It’s an easy way to reach new audiences and increase brand awareness .\" And it's great because both parties stand to benefit from the takeovers. A cool feature of Instagram Stories is that it allows you upload any photos and videos that were added to your phone's camera rolling within the last 24 hours. Simply swipe down while you are in the Instagram Stories camera mode. This allows you to share photos and videos from the labels and influencers without having to share your Instagram account password.\n\n Get them to create Instagram Stories and save them onto their telephones without posting them. Get them to send their draft Stories to you via email, Dropbox or Google Drive. Download them onto your telephone before the time you wish to post them( you will have 24 hours to use them after downloading them onto your phone ). Wait for the right time and voila!\n\n 15. Minaal( @minaalofficial) Share consumer generated content and showcase your clients Minaal builds durable, professional trip gear that gets you where you want to be- faster, happier and most productive.( It is a brand many Bufferoos love too !) In their Stories, they share photos from their community who are traveling all around the world with the astounding travel bags and gear. How you could do this for your business: Many a period, we love to showcase our consumers' photos of them using our products, only to realize that the photo quality might not be on par with those we post on our profile or it might not match the topic of photos we have decided to for our gallery. Instagram Stories offer a great option to feature your consumers( and your product) without changing the theme of your Instagram branding or adding too many photos to your gallery. Invite your customers to share photos of themselves use your product and let them know that you will be featuring them on your Instagram Stories. Alternatively, \n\n Look out for photographs of your product by your consumers( if there's a hashtag that their own communities applies, that will be very handy) Reach out to those consumers and ask if you could feature their photographs and them on your Instagram Stories. Once you have the photos, add their Instagram handle and perhaps add some attracts to the photos to attain them more interesting.\n\n 16. 9gag( @9gag) Funny consumer generated content and stories I think most of us are quite familiar with 9gag and their hilarious content. With Instagram Stories, they brought their funny storytelling to a different level! How you could do this for your business: I believe most business aren't like 9gag in terms of the amount of user made content the government has( thought it's great if you do !). Nonetheless, this does not mean we cannot learn anything from 9gag. I see 9gag is an excellent example of telling the same stories through different formats( on their website, Instagram posts, Instagram Stories and more ). Instagram Stories allow us to quickly click through a series of photos and videos, and that's a great way to tell tales! It feels a bit like flip-flop through a photo book. So an idea could be :P TAGEND\n\n When you have a story or content to share with your audience, provided us with a storyboard of the photos and videos you are required to. Download the materials onto your phone and add captions and traces to establish them more committing and visually appealing. When the time is right, publish all of them together according to your storyboard. Bonus: You could use an Instagram post to briefly talk about the story and direct your audience to check out your Instagram Stories for more information.\n\n 17. Sean McCabe( @seanwes) Give previews of your live occurrences or courses Sean McCabe used to be a hand lettering artist who charged five-figure rates until he launched a course teach people how to do what he did and induced six figures in the first three days. Since then, he has been teaching a variety of courses on building and developing a sustainable business. He has been using Instagram Stories to share sneak peeks of his live training courses and why his adherents should sign up for his courses. How you could do this for your business: Personally, I like to find out as much as I can before I pay for a course, a product, or a service. Quite similar to a trial for a product or services, Instagram Stories could be an interesting mode to share just enough to entice your followers into signing up for your paid courses or exclusive content. Also, sharing a short memorable relate builds it easier for your adherents to act immediately. 18. TrackMaven( @trackmaven) Share top news in your industry TrackMaven is a marketing analytics software tool that helps marketers attain smart-alecky decisions through understandable and actionable data. In cable with their area of expertise, they share top marketing news every week in their Instagram Stories. How you could do this for your business: I imagine most of us are already reading up a great deal about our own industry so this just takes a tiny bit more effort :P TAGEND\n\n When read through all the news, bookmark the top 3 to 5 parts which are most shareworthy or most useful to the people in the industry or your customers. On Friday each week( or even every morning ), share the news. Adding your thoughts about the report could help to construct you a belief leader in your industry too.\n\n Small plug I would also love to give a shout out to Brian, our amazing social media director, who has been rocking our Instagram Stories game too. Our Stories range from social media tips to influencer, brand and crew member takeovers. If you are interested in learning more about social media, marketing and behind the scenes of a remote team, we are @buffer on Instagram! Over to you There are definitely many more creative brands and tribes out there that I did not come across during my experiment. I’d love to hear from you in specific comments below if you are familiar with any or if you feel that you are creating awesome Instagram Stories, feel free to share your handle below! Thank you! You might also enjoy these Instagram marketing assets: A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results How Instagram Stories Work: A Powerful New Way to Engage How to Create Beautiful Instagram Stories( and 10 Amazing Templates to Use) \n\n Read more: feedproxy.google.com","image":{"@type":"ImageObject","url":"https:\/\/i0.wp.com\/ismartnetwork.co.uk\/wp-content\/uploads\/2019\/10\/Instagram-stories1570935364.jpg?fit=944%2C410&ssl=1","width":944,"height":410}}</script> </article> <p class="post-tag">Tags <a href="https://ismartnetwork.co.uk/?tag=instagram-tips" rel="tag">instagram tips</a></p> <section id="author-box"> <div class="block-head"> <h3>About admin </h3><div class="stripe-line"></div> </div> <div class="post-listing"> <div class="author-bio"> <div class="author-avatar"> <img alt src="https://secure.gravatar.com/avatar/db91b39db85bea33ffd7a73724af3803?s=90&d=mm&r=g" class="avatar avatar-90 photo jetpack-lazy-image" height="90" width="90" decoding="async" data-lazy-srcset="https://secure.gravatar.com/avatar/db91b39db85bea33ffd7a73724af3803?s=180&d=mm&r=g 2x" data-lazy-src="https://secure.gravatar.com/avatar/db91b39db85bea33ffd7a73724af3803?s=90&is-pending-load=1#038;d=mm&r=g" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img data-lazy-fallback="1" alt='' src='https://secure.gravatar.com/avatar/db91b39db85bea33ffd7a73724af3803?s=90&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/db91b39db85bea33ffd7a73724af3803?s=180&d=mm&r=g 2x' class='avatar avatar-90 photo' height='90' width='90' loading='lazy' decoding='async' /></noscript> </div> <div class="author-description"> </div> <div class="author-social flat-social"> </div> <div class="clear"></div> </div> </div> </section> <div class="post-navigation"> <div class="post-previous"><a href="https://ismartnetwork.co.uk/?p=35170" rel="prev"><span>Previous</span> A deeper look into domestic violence after Antioch knife attack kills mom and son – NewsChannel5.com</a></div> <div class="post-next"><a href="https://ismartnetwork.co.uk/?p=35174" rel="next"><span>Next</span> Rush Limbaugh On Radio: The Good, The Bad, And The Digital</a></div> </div> <section id="check-also-box" class="post-listing check-also-right"> <a href="#" id="check-also-close"><i class="fa fa-close"></i></a> <div class="block-head"> <h3>Check Also</h3> </div> <div class="check-also-post"> <h2 class="post-title"><a href="https://ismartnetwork.co.uk/?p=37404" rel="bookmark">Scenes of unbelievable horror</a></h2> <p></p> </div> </section> <div id="comments"> <div class="clear"></div> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title">Leave a Reply <small><a rel="nofollow" id="cancel-comment-reply-link" href="/?p=35172#respond" style="display:none;">Cancel reply</a></small></h3><form action="https://ismartnetwork.co.uk/wp-comments-post.php" method="post" id="commentform" class="comment-form" novalidate><p class="comment-notes"><span id="email-notes">Your email address will not be published.</span> <span class="required-field-message">Required fields are marked <span class="required">*</span></span></p><p class="comment-form-comment"><label for="comment">Comment <span class="required">*</span></label> <textarea id="comment" name="comment" cols="45" rows="8" maxlength="65525" required></textarea></p><p class="comment-form-author"><label for="author">Name <span class="required">*</span></label> <input id="author" name="author" type="text" value="" size="30" maxlength="245" autocomplete="name" required /></p> <p class="comment-form-email"><label for="email">Email <span class="required">*</span></label> <input id="email" name="email" type="email" value="" size="30" maxlength="100" aria-describedby="email-notes" autocomplete="email" required /></p> <p class="comment-form-url"><label for="url">Website</label> <input id="url" name="url" type="url" value="" size="30" maxlength="200" autocomplete="url" /></p> <p class="comment-form-cookies-consent"><input id="wp-comment-cookies-consent" name="wp-comment-cookies-consent" type="checkbox" value="yes" /> <label for="wp-comment-cookies-consent">Save my name, email, and website in this browser for the next time I comment.</label></p> <p class="comment-subscription-form"><input type="checkbox" name="subscribe_comments" id="subscribe_comments" value="subscribe" style="width: auto; 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