Fashion-favourite label Ganni has just announced the proposed establishment of its own rental service in a bid to help reduce fashion’s impact on the environment.
Called Ganni Repeat, the label announced the new initiative on Instagram, writing,” We’re on a mission to become circular& increase the lifecycle of our clothes wherever we are unable to. Rethink the way you refresh your wardrobe, rent on echo .”
The service is currently being tested in the brand’s homeland of Denmark but it says it has plans to roll the service out internationally after that. Furthermore, the label says it will” be carbon compensating the C02 radiations generated from rental gives .”
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+ JOIN THE RENTAL MOVEMENT+ Introducing GANNI REPEAT We’re on a mission to become circular& increase the lifecycle of our clothes wherever we can Rethink the path you freshen your wardrobe, lease on recur. repeat.ganni.com* For now, GANNI REPEAT is only available for our Danish community, once we’ve tested, we’ll launching for everyone. Watch this space. We’ll be carbon offsetting the C02 radiations generated from rental gives Wear it& share it #GANNIREPEAT
Users can lease an item for one to three weeks, with the option to buy the piece at the end of the rental service. Cleaning is included in the price of the rental( the company utilizes Swan-labelled facilities in Denmark which provide environmentally efficient services ), so too is insurance and give expenditures. Patrons are also able to reserve pieces in advance- which is perfect for when wedding season comes around again.
Many of the brand’s signature pieces are available for rental via the dedicated website, including midi garments, handbags, coatings, blouses and tailoring.
The news follows that of other fashion mansions this year, including Banana Republic who launched its Style Passport program just last month. The program allows customers to rent up to three pieces at any one time for a monthly fee of only USD $85. The proclamations come at a time when mode brands are becoming more aware of their environmental impact and are aiming to reduce them via rental services and carbon neutrality programs, like those at Gucci and Gabriela Hearst.
Given the manner crowd’s love of Ganni, especially for standout street style instants, we suspect that this service, formerly rolled out internationally, is going to be very popular.
Read more: fashionmagazine.com