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Why You Shouldn’t Try to Rank #1 on Google


Do you know what the number one email request I get is?

Come on, take a guess. What do you think it is?

Ok, its people asking me for money.

But, do you know what the second most common email request I get is?

Companies asking me to grade them number 1 on Google for a specific term.

And I have to say, it’s a big waste of time for you to focus all of your vigour on higher-ranking amount 1 on Google for a specific term or even a handful of terms.

Just take a look at my website … here’s my Google traffic over the last 31 days πŸ˜› TAGEND

search traffic

As you can see from the graph, I’m generate 2,375, 455 organic visits from search engines each month.

And can you guess how many keywords I’m tracking when it is necessary to my higher-rankings?

A large-scale fat ZERO!

I’m not saying I don’t do SEO, I’m saying I don’t focus on rankings.

Can you increase your search traffic without tracking rankings?

The short answer is yes.

As you appreciated from the graph above, I’m getting over two million inspects from organic search each month. If you look back a year, I was getting 970,459 guests a month from search.

2018 search traffic

In other words, I was able to grow my organic pursuit traffic by 144% in approximately 12 months. That’s not too shabby considering I don’t concentrated on any one particular keyword.

So why don’t I concentrated on specific keywords or way my rankings?

Number 1 doesn’t guarantee the most clicks

Ahrefs recently did a study where they showed how being amount 1 doesn’t guarantee the greatest number of clicks.

ahrefs number 1

The number 1 roll gets the majority of the traffic merely 49% of the time. Don’t get me wrong, I “d rather” be amount 1 than amount 2, but got to get doesn’t guarantee the most sum of traffic.

And over occasion it’s just going to get worse.

Just look at how SERP listing pages seemed in 2014.

serp 2014

Now let’s look at how SERP rolls look today.

2019 serp listing

What are the big differences that you learn?

Paid rolls blend in- paid rolls aren’t as clearly defined as they used to be. In other terms, they blend in, which helps ads generate a higher percentage of the clicks. Localised enumerates can be ads- the first enumerate in the localised roll is also paid. The right side no longer has ads- most of the elements on the right side, when you click on them, drive you to perform another Google search. Less organic enumerates- the homepage only has 9 organic listings if you eliminate the localise indices. Organic results are pushed down- not only do the paid and local listings testify first, but report results are also in-between the organic answers. This causes the 3rd, 4th, 5th … organic make to get fewer clicks.

The common trend is people will concentrate on the pay ads more than the organic directories. And organic rolls are no longer guaranteed to be as high up as they formerly were.

Just look at this eye tracking study of a Google SERPs result.

eye tracking

It clearly shows how the paid ads have the majority of members of the attention.

So, does this mean you should give up?

No, I am not trying to paint a picture of how you shouldn’t try to rank high on Google or that SEO is useless. Because although Google retains adjusting the layout of their SERPs page, it’s still the more popular site in the nations of the world.

google similarweb

Commanding 57.34 billion visits a few months means … you have no choice but to do SEO!

But you shouldn’t waste your time thinking about each and every change Google is stimulating because it’s out of your control.

Just look at how many algorithm varies they stirred in the last 12 months. It’s too hard to keep up with each alteration or predict Google’s next move. That’s why I take a different approach to get ahead of Google’s upcoming algorithm alters.

I focus on user experience.

What should be used do?

You aren’t going to be able to control your rankings for every single one of your keywords … especially if you are doing SEO the right way.

The majority of your traffic should be coming from long tail words. Merely look at my blog, I rank for 477,000 keywords.

That’s far too many keywords to track on a regular basis.

I focus on 3 things πŸ˜› TAGEND

Create an astounding customer suffer- Google doesn’t want to rank sites at the top that are the “best optimized.” They want to rank the site that users enjoy the most at the top. So, focus on providing that and, in the long run, you should rank higher. Overall organic traffic growing- keywords have trends and they change in popularity over day. Instead of focusing on a handful of keywords or even a few hundred, I simply focus on increasing my overall organic traffic. As long as it keeps clambering one-quarter over one-quarter, I’m happy. Transition rate- more traffic doesn’t insure more marketings. I continually optimize my changeover rates so that each additional organic guest I get has a higher chance to convert into a client.

And I know I said I focus on 3 things, which is true … but every once in a while I focus on one more thing. It’s updating my age-old content.

If I had to add in a 4th, it “wouldve been” updating my old content. Even though I know SEO fairly well, there is no guarantee the even my traffic prevents going to go and to the right.

Just like you, my traffic plunges every once in a while.

641 decline

It sucks when your traffic simply declines 6.94% in a week and it is scary when that trend continues. But when it does happen, follow this and you can reverse the trend of your worsen traffic.

Which strategy should you obey?

There are a few SEO strategies I use to get more traffic that still work well today. If you follow them, you should get more traffic over day πŸ˜› TAGEND

Globalization- investigation isn’t too competitive outside of English. That is changing fast though, so I would follow these globalization gratuities as soon as possible. Off-page SEO- it still wallops rankings significantly and you can’t ignore it. Here are 6 off-page strategies you should follow. Connection building- here’s one of my favorite strategies for link construct … it operates really well. Even if you have a brand-new area and no one knows who you are, you will be able to build relates use it. Land and expand – you already rank for words on Google. This strategy will allow you to turn one ranking into hundreds. Label build- Google wants to rank brands higher than non-brands. Follow this as it will help you build a brand.

There are tons of other tactics and strategies that people are using, but the 5 main ones I mentioned above still work well in today’s competitive hunting landscape.


Yes, you want to continually improve your search traffic over period, but obsessing over whether or not a keyword is grading number 1 doesn’t mean much.

SEO has moved to a long-tail strategy. The purpose isn’t to rank for one keyword, or even a hundred or hundreds of thousands of … the goal is to rank for hundreds of thousands if not millions of keywords over time.

And as long as that trend is continually going up and to the right, you’re fine.

One way to see if things are going directionally right is to use Ubersuggest. When you throw in your region, you’ll read a map that appears something like this πŸ˜› TAGEND

keyword rankings

You want the total number of keywords to increase over hour and you want the smaller dark-green saloon to constantly come near over period as that signifies a higher portion of your rolls are moving up in Google.

So, are you going to continue focusing on rankings?

The post Why You Shouldn’t Try to Rank# 1 on Google appeared first on Neil Patel.

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