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Pinterest was the fastest standalone site in record to reaching 10 million unique consumers in 2012.
Since then, the platform has maintained and grown the highly committed audience that have contributed to it reach that initial milestone. Pinterest users are also doubly likely to say their time on the platform was well-spent.
Pinterest usership remains strong as its audiences frequently turn to the platform for social activities that require more attention and focus, such as learning things through how-to posts or strategy out committees for visual inspiration.
With more than175 billion Pins to browse through, there are opportunities for every type of brand on Pinterest.
So, how useful can the platform be for your marketing campaigns?
Let’s check the Pinterest stats to find out.
1. Pinterest has 291 million monthly active customers
As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. Over one third of Pinterest’s current monthly active users are from the U.S ., so there’s chamber for international audiences as well. According to Pinterest statistics from the label in 2018, about 80% of brand-new sign ups came from outside the U.S.
On top of that, the channel has an awareness reach of 72% as of February 2019.
So, what does this mean for your label? Simply threw, Pinterest has possibilities for both local and global corporations alike. With a little help from a tool like Sprout Social, you may even find out exactly where your audience comes from and tailor your content accordingly.
2. Girls on Pinterest power buying decisions
As of 2019, 79. 5% of Pinterest users are female, according to Statista. The male audience share has also increased over time from 14% in 2013 to 20.5% in 2019.
Considering the influence of Pinterest as a platform for showcasing products, these demographics are significant. Women ages 25 to 54 make 80% of the buying decisions in U.S. households.
According to Pinterest, these “deciders” on the platform meet Pinterest as a valuable part of their buy passage. On Pinterest, consumers plan ideas, visualize their future and strategize about their goals.
83% of women on Pinterest use it to plan life minutes, compared to 44% for Instagram and 53% for Facebook 43% plan on getting their ideal home within the next five years 1 in 2 plan on taking a vacation in the next 6 months
Moreover, these Pinterest shoppers invest in what they’re passionate about.
52% use their platform to develop their knowledge of great food and boozes. 70% application Pinterest to find accessories, watches and jewelry. Additionally, another 52% of Pinterest consumers spent $500 or more on beauty products for over six months.
Simply threw, if your company has a visual marketing strategy, Pinterest could be the place to let it glisten as audiences turn to the platform for ideas on where to spend.
3. 50% of millennials use Pinterest each month
One out of every two millennials use Pinterest every month. Social-savvy millennials are used to strategy their future and looking for new ideas on the platform, and they’re increasingly likely to buy the things they Pin. Forty-seven percent ofmillennials on Pinterest purchase something they interact with.
Fortunately for your strategy, most Pinterest users are all but passive buyers of the information contained- more than 75% of saved Pins come from jobs. Combined with millennials’ tendency to experiment products on social before buying, labels have a strong opportunity to connect with their most interested and employed audiences on the platform.
4. 27% of marketers are already applying Pinterest
Data published in January last year found that 27% of global marketers are already applying Pinterest for promotion.
For brands, educational content is particularly helpful on Pinterest. People love shopping around for new ideas when there’s plenty of tips-off and revelations to go alongside them. This channel is an excellent place for wedding brands, niche companies and more to show off what stirs them unique.
Audiences are just as interested in discovery through Pins as well- 51% of women Pinterest customers have found brand-new labels merely by browsing Pinterest.
5. Pinterest users actively experiment acquires
Pinterest isn’t a platform that only rewards great photos. Many consumers are are actively looking for information and inspiration.
Ninety percent of weekly consumers turn to Pinterest to help them make their buy decisions– either immediately, or when prepare the way for later acquisitions. Additionally, 55% of Pinners log onto the locate specifically to find products. These factors help establish Pinterest nearly fourtimes more effective at producing marketings than other digital campaigns.
Even when your customers are walking around stores in-person, they’re still looking for help on Pinterest. Sixty-seven percent of users say they use their smartphone app when shopping in brick and mortar stores.
6. 78% of users say content from brands is useful
On most social media channels, it’s crucial to find the balance between promotional and engaging content. The good report is that since Pinterest is so focused on ideas and themes, you’re competing less with posts from your audience’s pals and family. More often than not, your adherents are looking for your content.
The key to establishing the most out of this brand-loving audience is to figure out how to use Pinterest effectively. For instance, Pinterest Promoted pins often make up a valuable part of a user’s feed. Half of Pinterest users say they buy something after realizing a promoted Pin, and 78% say content from labels is useful.
Start by making sure that you’re creating content that’s relevant to your target audience. It’s also helpful to use Pinterest analytics or a tool like Sprout Social to determine exactly what your audiences are responding to.
7. 80% of Pinterest customers access the channel via mobile
Like much of today’s online activity, there’s a growing demand for mobile access on Pinterest. Users prefer reaching the platform via their smartphones, specifically 80% of Pinterest users are using it on their phones.
For brands, this means that it’s essential to understand the needs of your users when creating content. Keep your substance clear and easy to read on smaller screens. Remember to stick with high-quality images and the correct specs for the platform to attain your pins stand out. With the right approach to Pinterest content, you can get your audience to stop scrolling and explore your brand’s content in depth.
8. The average time spent on Pinterest is 14.2 times
Pinterest statistics therefore seems that the amount of period you have to capture your customer’s attention is growing. The 14. 2 minutes spent on Pinterest per session is a great opportunity to earn your audience’s interest.
To make the most of the time that your audience is spending on Pinterest, make sure that your content is as engaging as possible. If you persuasion your patron to Pin what you’re sharing, then they’ll come back to it time and time again. They may even share your datum with more users too.
Fitness company Gymshark utilizedPinterest to drive commitment with more than 1.8 million followers. The brand was able to adjust their tone of voice correctly to speak to their target audience and deliver the right content in a shorter amount of time.
9. By 2020, Pinterest ad revenue is projected to surpass$ 1 billion
The overall value of Pinterest is dramatically increasing, so if there were ever a great time to get involved with Pinterest , now would be it.
The reach of the platform has built it especially appealing to advertisers, as you’ve read with previous Pinterest stats covered here just how employed consumers are and how much of an essential discovery tool it remains for strategy and buying alike.
10. Travelers are 2x more likely to use Pinterest
When considering your Pinterest content strategy, consider reading up on the various tendencies compiled and shared by the platform itself. For example, in 2018, Pinterest found that travelers are two times more likely to use Pinterest over standard online travel locates .
Among the specific types of investigations it determined to be up time over time were the likes of “abandoned palaces, ” “less traveled islands” and “small town travel” among many others.
Outside of the travel space, Pinterest also broke down top tendencies for 2019 in health and wellness, hobbies and interests, momentous moments, meat, dwelling, men’s and women’s style, charm and kids and parenting, presenting labels from various industries a great starting point for the year ahead.
Time to get Pinning
This year’s Pinterest stats show that the subscribers of the platform are dedicated shoppers, with a desire to dig into social content.
With tools like Sprout Social, companies can create highly involving visual content that puts their label in front of some of the most motivated shoppers.
Are you active on Pinterest yet? Let us is well known your strategy in the comments below!
This post 10 Pinterest statistics marketers must know in 2019 originally appeared on Sprout Social.
Read more: sproutsocial.com
