Do you want more traffic?
Well, who doesn’t?
The reason you crave more traffic is that you think more traffic equals more revenue.
But here is what you’ll learn the hard way … as your traffic goes up, your revenue won’t increase at the same pace.
And in many cases, as your traffic goes up, your revenue won’t increase one bit.
In other terms, if you get the wrong kind of traffic, you’ll find yourself rotating your wheels and becoming frustrated.
So let me show you what I’ve learned the hard way.
So how good is my search traffic?
Take a look at the screenshot below.
That’s a laundry list of keywords that drive me the most traffic. But there is an issue with a lot of those keywords. They drive traffic but not revenue.
Keywords like affiliate marketing, SEO analyzer, SEO checker, and statistical significance calculator are all words that won’t “re driving me” any revenue.
I don’t offer affiliate marketing services and anyone searching for terms like “SEO analyzer” are looking to do SEO themselves as opposed to paying my organization to do it for them.
Even terms like “statistical significance calculator” don’t drive revenue. Anyone searching for that is looking to see how their A/ B tests are performing versus hiring my bureau to run exams for them.
If I naturally graded for these words without any effort, that’s one thing. But I generated dedicated landing pages, like this one, because I was trying to rank for them.
In other terms, I invested time and money grading for keywords that don’t drive any revenue.
Now, there is a reason why I grade for these terms and I do want this traffic, even though they don’t drive revenue, but I will get to that later in this post.
First, let’s go over how you can pick the privilege keywords to rank amount 1 for.
How to pick the right keywords
You probably already have some ideas that are a good fit for your business. I want you to type them into Ubersuggest.
Ubersuggest will show how many people search for that keyword within a particular region as well as the SEO difficulty and paid difficulty.
In addition to that, you’ll verify a laundry list of keyword ideas if you click on the “keyword ideas” navigational option.
What you’ll want to look for are keywords that have high-pitched paid difficulty, which entails the keyword is so valuable that a lot of people are competing for the paid ad spots.
In addition to looking at the pay difficulty number, you’ll want to find keywords that have a low SEO difficulty score.
When a keyword satisfies those 2 requirements it necessitates it is easy to grade and people find it valuable enough to buy ads on the keyword. And if they find it valuable enough for people to buy ads, that signifies trafficking in human beings is converting into customers.
That’s more important than just locating popular keywords because traffic doesn’t always equal sales.
And when you are doing keyword research, make sure you pick the privilege regions.
Not all traffic is equal
Again, you already know I get good traffic. But as I mentioned earlier , not all of the traffic is equal.
Just look at the regions that made up my traffic in the last 7 days 😛 TAGEND
The United States builds up a large portion of my traffic. Over time I’ve expanded globally, hence you are seeing my traffic increase in regions like India and Brazil. Even Japan, which is the newest field I ought to have expanding to, has been growing rapidly.
Knowing the split between regions, which one would “youre telling” constructs up the largest portion of revenue?
If you guess the United States, you are correct. But what part do you think is in second place?
If you guess India or Brazil, you are wrong.
I love those two countries, but the United Kingdom makes more revenue than both of those regions mixed, even though it creates just 25.6% of the traffic as Brazil and India combined.
Are you picking the right regions?
When you are doing keyword research, you need to think about fields. This is also the main reason why I integrated regions within Ubersuggest.
You can’t just focus on keywords that have high-pitched paid impediment and low SEO difficulty. You need to focus on the countries where the majority of members of your customer base is.
Now, you know SEO is competitive and it takes a while to grade. So if you can go after up and coming regions that you know you’ll want to target in a few years, then you should go after those keywords right away.
It takes a while for people to see this, but the reason I have done pretty well when it comes to picking the right words is that I focus on regions that aren’t ready for my company just yet but will be over the next 5 to 10 years.
I know that sounds crazy, but to do well you need long-term purposes and a strategic outlook for your business.
To give you an idea of how I remember, let’s look at how the nations of the world GDP is going to change over the next 10 times 😛 TAGEND
That video foundations GDP growth off of historical data. Corporations like Standard Chartered believe there will be much more aggressive GDP growth, specially coming out of Asia.
China: $64.2 trillion India: $46.3 trillion US: $31 trillion Indonesia: $10.1 trillion Turkey: $9.1 trillion Brazil: $8.6 trillion Egypt: $8.2 trillion Russia: $7.9 trillion Japan: $7.2 trillion Germany: $6.9 trillion
No matter what source you look at, almost everyone is coming to the same opinion … countries around big-hearted populations “il be seeing” faster GDP growth.
If I were you and I was trying to pick the best keywords to rank amount 1 on Google, I wouldn’t merely focus on countries that are already established and saturated, I would also focus on countries that are growing fast and aren’t competitive yet.
Even in the short term, although some of these countries may not have as much demand, there is no competition, which entails it will be easier to take up a larger chunk of the market.
How do you find popular keywords in these countries?
Doing keyword research in new countries isn’t as simple as typing in random keywords and seeing what’s popular.
You can do that with tools like Ubersuggest, but that may still cause you to pick the wrong ones.
For example, in the United Country, the keyword “SEO” is more lucrative than the phrase “digital marketing .” But in Brazil, the word “marketing digital”( their version of digital marketing) is more lucrative than the word SEO.
In other words, cultures are different.
So, what you should do is use a tool like Similar Web to see who your closest challengers are. When I look at NeilPatel.com on Similar Web, it “ve been given” the following results 😛 TAGEND
You can then take those competing URLs and enter them into Ubersuggest.
What I am asking you to do is first look at the “top pages” report. Their respective reports shows you the more popular pages that are driving traffic to any committed site.
The best part about this report is that you can break down popular pages by country.
From there you can see the popular pages and even the keywords that drive traffic to that page within that country.
And similar to the top pages report, you can do the same thing with the keywords report.
With the combination of the top pages and keywords report, you should have a list of great keywords to go after. Not simply from a domestic standpoint, but from a global standpoint as you can see the popular keywords for a number of countries in Ubersuggest.
But how do I rank number 1?
Once you have a list of keywords, it’s time to create content and focus on ranking at the top of Google. But you already know that.
The real question is, how do you grade high?
Well, I have tons of blog posts on that. Here are a few of my favorites that will help you out 😛 TAGEND
How to dominate Google– there are over 200 factors in Google’s algorithm. One too many for you to follow. In this post, you’ll find a 4-step process that will help you climb to the top. It’s stirred SEO more feasible as there is no way you are going to focus on all 200 of Google’s algorithm parts. How to build connections when no one will link to you– relate house is still a huge part of Google’s algorithm. This post breaks down how to do connection construct when nobody knows you and you don’t have money to spend on link building. The future of SEO– if you want to rank high-pitched and maintain your higher-rankings, you need to know the future of search and how algorithms are going to change. How I think about SEO– this post breaks down my personal SEO strategy for NeilPatel.com. If you imitate it, you will do well. Look at the brand hacker I mention in that post, it helps a lot with higher-rankings. The advanced SEO formula that helped me rank for 477,000 keywords– this is how I rank for thousands of keywords on Google.
Once you start ranking for the terms you want to go after, you need to do one last thing.
The final step
Remember how I said earlier in this post that I rank for words like “SEO analyzer” that don’t drive me any sales?
And how I want to rank for those terms?
Once you rank for the primary terms and even the long tail ones that will drive you send revenue, you need to start winning mindshare.
The way you create a successful SEO campaign is to capture an audience before they are even ready to become your customer. This course your label will grow with all the sectors of your potential client base.
Just think of it this style, when people Google the word “SEO analyzer” and land on my site, the majority of members of those people will want to do SEO on their own.
But a small portion of those people may get frustrated and realize that they should just hire someone to do it for them.
And then there is another group that will search for that word, want to do SEO for their own site, and they’ll even get great answers over time. Then when their friends asked them how they did it, they’ll mention how “theyre using” a free tool on NeilPatel.com.
Their friend will probably check out my website and maybe even contact me for services as they don’t care to do their own SEO.
In other terms, when you are doing keyword research, you’ll want to focus on ranking for all the terms in your industry if you want to build the biggest brand and dominate.
The mistake I made is I proceeded after those words too soon. It used to work in the end, but I should have first focused on keywords that drove direct sales and then went after the keywords that they are able to grow my brand.
SEO isn’t free! It takes time and money.
You have to look at it as an investment just like you would with paid ads.
So, if you are going to rank for keywords and do SEO, go after the remedy terms. Spend a little bit of hour doing keyword research and competitive analysis because you don’t waste a year climbing to the top of Google merely to be acknowledged that the word you ran after doesn’t drive any sales.
And if you happen to be luck enough to have extra money to invest in SEO, consider expanding internationally. It’s the best move I stimulated, and I am dumping in as much money as I is capable of being predominate the globe.
Businesses no longer have to live within one city, field, nation, or even region. You have to think global if you had wished to win in the long run.
So, what do you think about my keyword research process?
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