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13 of the Best Facebook Ad Examples That Actually Work (And Why)

On average, Facebook is home to 1. 45 billion daily active users — from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy.

For labels, posting on Facebook alone isn’t enough anymore — particularly for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only runs if you’re smart about it.

One way to do simply that is to create optimized Facebook Ads targeted at the right audience. Optimized ads can help you invest your PPC budget wisely and recognize a positive return on your investment.

Free Lookbook: 50 Facebook Ad Examples That We Actually Clicked

So, what does optimized Facebook advertising actually looks a lot like? If you’re looking for some great examples, you’ve come to the right place. In this post, we’ll rapidly go over the following things about the most wonderful Facebook ads. Click a connect below to hop to that part of the article πŸ˜› TAGEND

Facebook Ads Best Practices

How do Facebook Ads work ?

Facebook Ad Templates

Examples of the Best, Most Effective Facebook Ads We’ve Ever Seen( with some insights to apply to your own Facebook marketing)

Before we get to the Facebook ad lessons outlined above, let’s discuss what makes a great Facebook Ad — regardless of the format and template the ad is using.

4 Facebook Ads Best Practice 1. It’s visual.

Visual content is not treated more favorably in the Facebook algorithm, but it’s also more likely to be shared and recollected than written content. The lesson for Facebook marketers? No was important that type of ad you make, your image should still be visually appealing.

Check out this blog post for a detailed steer to image sizings for various ad divisions on Facebook along with some gratuities on posting visual content.

2. It’s relevant.

Relevance is indispensable to success when using Facebook advertising. Remember, you are spending money when someone vistums or clicks on your ad( depending on the fixes you use ). If you’re evidencing ads that aren’t relevant to your target audience, you’re wasting your time and fund and are most likely not consider success with all types of advertising.

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. The most relevant your ad image, ad print, and destination page is to your audience, the higher your rating is — and the more favorably Facebook will treat your ads.

3. It includes an enticing importance proposition.

A value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service distinct from any other? Why should the viewer click on your ad to see your website?

Your value proposition should be believable. For instance, saying you have the greatest sandwiches in the nations of the world will not build people come to your business’s Page, but maybe offering 20% off will. Or, perhaps adding social proof will help — something like, “Sandwiches adoration by over one million people each year! Come try yours today and get 20% off your order with this coupon.”

4. It has a clear call-to-action.

A beautiful and relevant ad is great, but without a call-to-action( CTA ), your viewer might not know what to do next. Add a CTA like “Buy now and save X %, ” or “Offer terminates soon” and add a matter of urgency to your viewer. Your CTA should encourage people to click on your ad now.

To invest in Facebook Ads effectively, you two are need to know whom your ads are directed toward. When creating a brand-new ad on Facebook, you can create a brand-new audience that includes many customizable peculiarities. Among them are πŸ˜› TAGEND




Languages spoken.

Interests and demeanors.

Their connections to your other business-related pages on Facebook.

You can also create what’s called a Lookalike Audience, which permits Facebook to create an audience for you that best resembles a particular “source.” This source can include some or all the factors listed above.

After customizing your ad’s audience, you need to consider how the ad will look on both desktop and mobile. This ensures you design your ad for easy viewing no matter where it appears on Facebook. Here are three different places you can see your Facebook Ads is an indication πŸ˜› TAGEND Facebook Ad Placements Placement 1: Right Column

Right Column Facebook Placement.png

Image via Facebook

This type of ad is the most traditional on Facebook, it appears on the right side of a user’s Facebook News Feed. This is the first type of publicizing Facebook had, and it still exists today.

Although ads in the News Feed are expected to get higher commitment metrics due to its native publicizing features, right column ads shouldn’t be forgotten. We often ascertain less expensive clicks and conversions when using these ads. In order for a right column ad to be successful, it needs to be relevant, have a importance proposition, a good visual, and have a call-to-action.

Placement 2: Desktop News Feed Screen Shot 2016-11-29 at 1.16.38 PM.png

Image via Facebook

This type of ad shows immediately in a user’s News Feed when they access Facebook on a desktop computer, and it looks more like native advertising. In our experience, these ads have a higher engagement rate than right column ads, but they can also be more expensive. These ads must follow organic Facebook posts best practises and be both committing and visual.

Placement 3: Mobile News Feed

Mobile Facebook Ad Placement.png

Image via Facebook

Like the desktop News Feed ad, this kind of ad appears in the user’s mobile News Feed and displays like an organic post from the people and Pages they follow.

Facebook Ad Formats

Next, you’ll opt a format for your Facebook Ad, and there are eight alternatives to choose from πŸ˜› TAGEND Format 1: Photo Ad

Photo Ads are still images that can help to promote a product or event you want to specifically call attention to. If you have a special advertisement going on, for example, this ad format sets a crisp snapshot of your product or venue at the centre of your ad.

For ads shown in a Facebook News Feed, the recommended image resolution is at least 1080 x 1080.

Format 2: Video Ad

Video Ads have a GIF or video as the centerpiece of the advertising, and can be used to demonstrate a product or occurrence. Video Ads are contributing to shape deeper connections with your audience by aligning your brand with a type of content online consumers are quickly consuming more of( nearly 80% of all data expended on mobile machines will be in video figure by 2021, according to a Facebook study ).

There are six types of video ads you can invest in on Facebook πŸ˜› TAGEND

Short Videos and GIFs

Vertical Videos

Instagram Stories

Video Carousels

Video Collections

In-stream Videos

Format 3: Narratives Ad

Stories Ads are a part of Facebook Stories, one of the newest content characters rolled out by Facebook that allows users to post temporary clips and images of their day for their friends to check. This type of ad is fitted to the dimensions of a mobile device, and can be played on both mobile and desktop.

As customers browse their friends’ Tales, these ads can appear in the same format inside a torrent of Stories. For this reason, it’s best to develop Narratives Ads that reflect the same candid and entertaining looking and be thought that people see from their friends. Narratives Ads can be placed on Facebook, Messenger, and Instagram.

Format 4: Messenger Ad

A Messenger Ad seems as a direct message in a user’s content roster when they’re inside Facebook’s Messenger app. These ads allow you to interact with your audience, proving them gives you think they would like and listening to their responses so you can better adapt your next content to their interests.

Let’s say your ad’s first content is “What product might you be interested in? ” The user is available to select from three different responses, triggering your ad to grow a more specific product give directly in the message thread.

Format 5: Carousel Ad

Carousel Ads contain a series of images or videos that users can revolve through, all of them helping to describe a single product, service, or event the ad is promoting. Each Carousel Ad can contain to 10 images or videos at a time and link to their own individual webpages. Because these ads carry so much better media, according to Facebook, they’re principle for πŸ˜› TAGEND

Endorsing multiple products.

Promoting multiple features of the same product.

Telling a story or sequence of events that unfold over the course of multiple paintings or videos.

Explaining a process to potential patrons.

Format 6: Slideshow Ad

Similar to Carousel Ads, referred to above, Slideshow Ads segment your ad into individual images that users view one after another. The discrepancies between these two ad formats is that Slideshow Ads simply play images( not videos ), and the ad compiles these images into a slideshow that plays automatically in the form of a video. According to Facebook, Carousel Ads are ideal for πŸ˜› TAGEND

Generating a video-like experience for users quickly and with a small budget.

Advertiser who want to choose from a library of pre-created images and music( a unique perk of Facebook’s Slideshow Ad ).

Simplifying an otherwise complicated hypothesi or process for potential customers.

Reaching people who have slower internet contacts( Slideshow Ads use five times less data than video ads on Facebook ).

Format 7: Collection Ad

A Collection Ad lets advertisers to bring the buying process directly into Facebook, so potential customers can move from “discovery” to “purchase” more readily when they hear a product they like. This ad format features a central image or video promoting a product, with a collect of four smaller images below it that observers can click on to learn more about the product. The committee is four types of Collection Ads you can invest in πŸ˜› TAGEND

Instant Storefront: This ad is ideal for displaying multiple products as one of the purposes of the same advertising campaign, and driving traffic to each product’s respective product page.

Instant Lookbook: This ad is ideal for demonstrating or modeling a product in various contexts for your audience.

Instant Customer Acquisition: This ad is ideal for driving traffic to, and a specific action on, a product’s landing page.

Instant Storytelling: This ad is ideal for telling a tale about your brand or helping your audience learn more about the business.

Format 8: Playables

Playables cater specifically to app developers. This ad format allows your audience to watch, preview, and even play an shortened version of your brand-new app immediately from inside the ad.

8 Facebook Ad Templates

Facebook Ads can be used to accomplish a number of different purposes for your business. Here are a few real ads that you can use as templates of inspiration when creating an ad that targets the same goal πŸ˜› TAGEND Template 1: Video Product Demo Ad

Facebook ad template for video

Image via Facebook

Video ads seem fairly significant in the user’s New Feed and give more employing content than static posts. And with 8 billion videos being watched on Facebook every day, it provides as an interesting — and potentially profitable — ad type for marketers to try out.

How are you able develop your own video ad? First, understand Facebook video ad requirements including duration and video sizing. We propose keeping your video as short as possible, even though Facebook allows you to upload a much larger video. Create a video that displays your product or service, and upload directly to the Facebook ads director by following these instructions.

Template 2: Photo Model Ad

Facebook ad template for photo

Image via Facebook

Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular the different types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photo ads is at least 1080 x 1080 pixels, otherwise your image will get cropped. Adjust your image based on the target audience’s needs and by what the fuck is appeal to them the most.

Template 3: Multi-product Ad

Facebook ad template for multi-product

Image via Facebook

Multi-product ads allow advertisers to showcase multiple products within one ad. Viewers can scroll through the pictures and click on individual links to each product. You can promote multiple of anything , not only products — like different blog posts, ebooks, or webinars. These ads can be created in the Facebook Power Editor .

Template 4: Reach Ad

Facebook ad template for reach ad and local awarenessImage via Facebook

Reach ads on Facebook are designed for to develop your neighbourhood awareness. They only work if your business has a physical location to which you’re was seeking to drive real foot traffic. If you fall into this category, locally targeted Facebook ads might be a great is suitable for you, as you can hyper-target on Facebook down to the mile.

If your business has only one offer or event going on at your store, put together a few Facebook Reach ads that appear only to people within a short interval of your store. Have these ads show a few days prior to the occurrence and on mobile devices while the occurrence is happening. You may want to reach some people the day of the occurrence who happen to be in the area and checking their Facebook account on their smartphones.

Template 5: Special Present Ad

Facebook ad template for offerImage via Facebook

An offer ad is a kind of Facebook advertising wherein a business can promote a discount on a product or service that can be redeemed on Facebook. The welfare of this? It eliminates one step in the buyer’s expedition, which ultimately increases sales.

The offer ad has many benefits. First, it drives the subscribers immediately to the offer. The user claims it immediately on Facebook, removing any added resistance of needing to go to your website for the offering. You likewise can reach any type of audience that wishes to, as all the Facebook targeting options are possible.

Finally, you are able to include all the information needed for the user to decide if they want it or not, including the time period it is usable, the number of people who has already claimed it, and the exact sum the offer is. This will eliminate any unqualified clicks, which cost you money.

Template 6: Occurrence Ad

Facebook ad template for event

Event ads promote a specific occurrence. The CTA on these ads typically send users immediately to the ticket acquire page, wherever that happens to be hosted.

Using this type of ad will help drive a targeted group of people to attend your occurrence. These will show up in the News Feed of the specific audience you’ve choice. Events are a big part of most firms, but getting people to attend even a small occurrence, can be tricky. Promoting your event to a targeted specific audience on Facebook can help drive the right various kinds of attendees.

A good ad in this format will clearly evidence the benefit of attending the event: the price, dates, and a clear CTA to purchase a ticket.

Template 7: Boosted Ad

Facebook ad template for boosted postImage via Stealth Seminar

A boosted post is an organic Facebook post that was originally on the homepage of a company’s Facebook, and that afterward was boosted with advertise money.

This is different from the above ads because it’s not created in the Facebook Ads Manager. You can include more in the description, as there is no limit to term count on boosted posts like there is in ads. You can also have a link in the copy.

The cons? Boosted posts leave you fewer an opportunity for bidding, targeting, and pricing. You also cannot move any types of A/ B experiments because you’re promoting a post that has already been created; you’re not making one from scratch.

Template 8: Retargeting Ad

A retargeting ad promotes an ad to a specific roster of previously identified people. Have you ever seen ads follow you across the internet after visiting a certain website? Then you’ve discovered a retargeting ad.

Facebook has the same ability. An advertiser can advertise to a index of leads-in or patrons by uploading a listing of email addresses it already has into the Power Editor to make a custom audience. A good retargeting ad is common knowledge that the brand knows you’re already interested in its product.( Because, let’s face it … retargeting can be a little creepy .)

Now that we’ve encompassed the primary ad best practices, formats, and templates, let’s dig into a sampling of the most wonderful Facebook ads that embrace the above guidelines.

1. Kay Jewelers Video Ad

Facebook video ad by Kay Jewelers

This Facebook video ad from Kay Jewelers tells a quick but moving story — something Kay Jewelers is well-known for — using just a few seconds of your time. You don’t even requirement the music on in the video above to know what’s happening and the message Kay is sending.

If you’re advertising a product with sentimental value, like Kay Jewelers, video ads are the way to go. Just be sure your video has a clear( and happy) purposing — people view videos more passively on Facebook than they would on YouTube, and don’t had a chance to construe your ad if it’s too long or complex.

Why This Ad Works

It’s visual. Even though this is a video, I have a general hypothesi of what I will be watching, thanks to the screen capture it started with. Additionally, I can understand the gist of this ad without play games with the sound on, which is important given that 85% of videos on Facebook are now viewed without seem.

It’s relevant. It’s relevant to me because I was recently scouring jewelry websites, specifically for pendants like the one in the ad.

It’s valuable. Kay indicates potential clients the value of purchasing with the help of the happy reaction from the woman receiving the gift in the ad. Plus, who doesn’t enjoy puppies?

It has a solid call-to-action. This ad is established to drive Page Likes, which is an easy, one-click space for me to get most relevant content provided up to me.

2. Monday.com Photo Ad

Facebook photo ad by Monday.com

Monday.com is a task-management tool that caters to multiple operating systems, both desktop and mobile. But in the photo ad above, the company use its compatibility with Mac computers to remix its own logo in the original rainbow colours of the Apple brand.

For growing enterprises like Monday.com, it’s a smart thought to pivot off the brand awareness of household names. By filling the Monday logo with Apple’s famous rainbow color-way, the ad above captures the attention of Mac users who’d recognise those vintage rainbow stripes anywhere( and could use a new task-management tool that works on their computer ).

Why This Ad Works

It’s visual. The rainbow colourings filling the Monday logo are both eye-catching against the black background and familiar to any Mac user.

It’s relevant. For Mac users, and those who need to organize their tasks on a regular basis, this ad is relevant to their lifestyle in more ways than one.

It’s valuable. The ad calls attention to Monday’s compatibility with Mac computers, inducing the product’s customer suffer more valuable to Mac users as a result.

It has a clear call-to-action. The “Learn More” CTA on the bottom-right of the ad is a clear invitation to find out more about this product’s usage on Apple hardware.

3. Amazon Event Ad

Facebook event ad for litter box by Amazon

This is how an event ad from Amazon gazes in the News Feed on a desktop. This ad works well on a few different levels: A sample product is clearly displayed, the ad proves an impressive( but honest) rating of that product, and you are familiar which event Amazon is promoting right away — Black Friday.

Ecommerce companies like Amazon use event ads to boost marketings at specific points during the year, and Facebook event ads make this easy. When investing in occurrence publicize, build a listing of the holidays, sees, discussions, and awareness months your business was concerned about. That space, you know exactly which marketing campaigns line up with these instances and when to promote it on your Facebook Business Page.

Why This Ad Works

It’s visual. Not simply is this image larger than the right column ad presentation, but it also use warm colours, white space, and directional cables, which drew my eye towards the featured product.

It’s relevant. As a “cat-o-nine-tail” momma, this offer is clearly adapted to my buyer requires.

It includes an seducing appreciate prop. Amazon has advertised a self-cleaning litter box here, which is of tremendous importance for any feline proprietor. Additionally, it shared the strong customer ratings below an image of the product.( Social proof, anyone ?)

It has a clear call-to-action. Amazon teaches me to click on its ad today, after which degree the deal for the litter carton will presumably disappear. “Now” is strong CTA speech that obliges clicks.

4. NatureBox Photo Ad

Facebook photo ad by NatureBox

This photo ad by NatureBox features a creative point-of-view hit that is perfect for the slant at which you’d dive into the company’s various health snacks. The ad constructs you envisage your next house party … I guessed the peanuts spilling out onto the table was a nice touch.

In your next Facebook photo ad, is playing with live-action photography and digital design in the same image. As you can see in the ad above, NatureBox was able to layout a vibrant “free trial” icon right on top of an image that would’ve ran just as well on its own.

Why This Ad Works

It’s visual. The image shows you exactly what you’re getting, and it calls out the “free trial” CTA well.

It’s relevant. Everyone is ready to snack. In all seriousness, the person who saw this is a fan of several lifestyle subscription companies, which is something that NatureBox is.

It’s valuable. This ad is full of value. First, the “free trial” callout is the first thing your eyes go to when looking at the image. Second, it clearly mentions the health different aspects of the goodies in its product.

It has a clear call-to-action. NatureBox is asking you to try its free test. It couldn’t be easier to know your next stair.

5. Winc Retargeting Ad

Facebook retargeting ad by Winc

Here’s an example of a short and sweet( literally) retargeting ad from Winc( previously known as Club W ). This ad is shown in the right-hand column of Facebook specifically for customers who browse wine-related content online. When your ad caters to people who you are familiar would be interested, modeling the product the course Winc does above can be a home run for your brand.

Why This Ad Works

It’s visual. The visual is clear, simple, and appealing to all types of wine-lovers.

It’s relevant. This was put forward in my wine-obsessed colleague’s News Feed. Need I say more? Two thumbs up on relevance.

It includes an enticing value prop. Three bottles for $19? What a steal. They also draw the spectator in with an additional importance: a discount on their first order of wine-colored.

It has a strong call-to-action. The term “get” is strong call-to-action expression, and it’s applied twice here. A time limit on this offer would have made it ever greater.

6. Shutterfly Multi-Product Ad

Facebook multi-product ad by Shutterfly

Here’s an example of a multi-product ad from Shutterfly, along with the additional images that are used in the ad. Each image has a different offering, to appeal to many different demographics in one ad.

In each image, the product being promoted is consistent in the looking and feel of the Shutterfly brand — this an important tone of ads that showcase more than one piece and picture.

Why This Ad Works

It’s visual. This serial of images reclines on a consistent colouring palette, attaining it feel both cohesive and on label.( Having a cute feline doesn’t hurt either .)

It’s relevant. The person who saw this loves taking photos and creating sentimental gifts. Spot on, right?

It’s valuable. There is a very clear appreciate for the user, 40% off each of the products being advertised. The code and sales end date are also clear in the ad description. This ad also has an added level of value, it is showing the many different ways people can use Shutterfly, in ways many may not be aware of.

It has a clear call-to-action. I know I need to use this before February 17 th when this deal expires, so I would be encouraged to take action right away.

7. MU Campus Dining Reach Ad

Facebook local ad by MU Campus Dining

This Facebook reach ad from Mizzou Campus Dining promotes amenities at the University of Missouri, applying two familiar logoes and a marketplace that anyone on campus might recognize.

The ad copy beneath the image invites clients in “after the game” — a have referred to campus life that helps Facebook consumers imagine when they might want to stop in for a sandwich.

Why This Ad Works

It’s visual. This image has college pride, a variety of salty and sweet treats, and a well-known logo to attract hungry college students.

It’s relevant. This ad is likely merely being presented to students on campus who are in its target audience. It likewise mentions the athletics play that was going on at the time, and plays to the student’s current requires: snacks and Subway sandwiches.

It’s valuable. Mizzou Market is telling hungry college student that it has everything students would be required for the big game.

It has a clear call-to-action. This ad has the option to show guidances, establishing it exceedingly easy for a university student on the go to follow the walking directions to this market.

8. Boston Sports Clubs Offer Ad

Facebook offer ad by Boston Sports Clubs

All consumers really need to see is the boxer painted above to know what this ad by Boston Sports Clubs( BSC) is provide. The girl in the photo even looks like she’s staring at the text to her left, getting viewers to change their attention to the advertising right away.

This Facebook offer ad stimulates it obvious what customers would be signing up for when they click the “Sign Up” CTA button below the picture. Give ads can easily mislead onlookers into pressing their CTA merely to get them to click on it, but it ultimately doesn’t convert viewers into customers. BSC’s approach above is clear and upfront about what it’s give throughout its transition path.

Why This Ad Works

It’s visual. The featured photo uses bold colours and clear typography to draw my attention to the details of the offer, and the woman exercising “ve been given” new ideas of what I could gain from purchasing the offering.

It’s relevant. I recently moved to Boston and have been sought for gyms in my area online, so this ad is highly relevant to my most recent Facebook and pursuit activity.

It’s valuable. Paying$ 5 for a monthly gym membership done a great deal. Even though the rate may increase in the future, the low price definitely builds me just wanted to click.

It has a clear call-to-action. The CTA emphasizes that the discount offer is limited and should be claimed speedily using the word “hurry” and mean to tell me when the give expires.

9. Allbirds Video Ad

Facebook video ad by Allbirds

This video ad by Allbirds, a shoe manufacturer, applies simplicity and whitespace to its advantage. The video only lasts nine seconds, but Allbirds demonstrates the product in such a way that catches your attention and resonates with private individuals wearer.

There’s a lot of ad content on Facebook, and when Facebook users scroll through their News Feeds, that content are beginning to blend together. Sometimes your best luck at sticking out on Facebook is by utilizing subtle movements and details — like Allbirds did, above. Let every other video on Facebook be quick and flashy, and yours will be a breath of fresh air to your audience.

Why This Ad Works

It’s visual. The video has a clear focus on a theme, and that subject is engaging in a move that entails something: These shoes are comfy. I subconsciously started wiggling my own toes as I saw this ad for the first time.

It’s relevant. I’m ever interested in discovering new shoes — I probably search or click on something relating thereto footwear once a few weeks. This ad feeds that interest in a unique way.

It’s valuable. The opening mention above the video is reason enough for me to want to learn more about why these shoes are so comfortable. Allbirds also sweetens the enter into negotiations with “free shipping, ” “free returns, ” and a note below the video that the product is “machine washable” — all without taking the focus away from the video itself.

It has a clear call-to-action. If I crave these shoes, there’s a “Shop Now” CTA button to the bottom-right of the ad, waiting for me take a closer look what i found.

10. The New York Times Photo Ad

Facebook photo ad by the New York Times

This photo ad by the The New York Times is driving traffic to a written article with an interesting illustration. The drawing literally depicts the article’s ideal audience — millennials. For young readers who are even a little interested in health and fitness, this cartoon( together with the enticing headline) pokes just enough fun at them to get their attention.

When publishers advertise on Facebook, they need to be especially creative with their featured images — if their primary product is a speaking suffer, the photo they elect has to complement their written content perfectly. The New York Times’ ad above is an example of photo ads done right.

Why This Ad Works

It’s visual. The quirky cartoon depicted my eye as I scrolled on my mobile News Feed through lots of text and photography. The nontraditional illustration pulled me in for a closer look at the contents.

It’s relevant. I’m a person in my 20 s, and I used to write about health care. This is an article I would certainly be interested in learning, and it helps that the ad shows like a native post promoting an article in my New Feed.

It includes an seducing appreciate prop. The ad indicates me which of my Facebook friends likewise like, and presumably read, The New York Times. This social proof builds me most likely to click and speak the article.

It has a clear call-to-action. This ad is dedicated to increasing the page’s Likes, and by requesting a few questions in the ad, the call-to-action makes me just wanted to click the section to learn more.

11. Tortuga Music Festival Event Ad

Facebook event ad by Tortuga Music Festival

Successful occurrence ads have at least two significant excellences: the event’s schedule and something to justify why people should attend. The event ad above for the Tortuga Music Festival accomplishes both of those things — it displays the date and day and the bands playing, and shows you a picture of the amazing period you’ll have if you come.

Why This Ad Works

It’s visual. The painting alone is worth hundreds of thousands of words about how much merriment this concert would be. Not only is it on the beach, it was also taken on a lovely day and the stage gazes amazing. Also, it clearly represents what to expect during the course of its event, and it catches the eye as someone scrolls through their News Feed.( The beautiful ocean water emphatically helps .)

It’s relevant. The person who saw this ad is a fan of Kenny Chesney and has been to his concerts before. They’re likewise originally from Florida, which is where this event takes region.

It’s valuable. Since the image was taken on a beautiful period, it looks like an ideal place to be — especially to those of us viewing it from our bureau desks. It also clearly tells you the cost of the ticket so you know before you click.( This is also good for the advertiser: By including the price, the ad allowed to self-select based on whether they can afford the ticket. If they can’t afford it, they won’t click through, thus saving the advertiser fund on unqualified clicks .)

It has a clear call-to-action. The CTA is clear: “Buy.” The advertisers also add urgent wording with the title “Time is running out! ”, fostering you to purchase your ticket now before it’s too late.

12. Adrianna Papell Retargeting Ad

Facebook retargeting ad for Adrianna Papell wedding dresses

Last week, I started shopping around for a bridesmaid dress for the purposes of an upcoming wedding I’ll be in. Today, the ad above is contained in my News Feed.

Retargeting ads enable you to get in front of those onlookers who are already looking for what you’re provide. This retargeting ad by Adrianna Papell doesn’t only show me what I’m on the market for — it agitates me about how beautiful our own wedding party videos will look on my friend’s large-hearted day.

Why This Ad Works

It’s visual. The image gives me a good notion of what to expect from the designer’s website, and it emphatically helps that the gowns are both unique and stunning. Talk about a showstopper.

It’s relevant. The ad called out that I was already shopping for bridesmaid dress, and what’s more, I has hitherto looked at full-dress on this precise website, so this ad is highly relevant to my investigation.

It’s valuable. The various forms of garments in the ad’s image and in the description make this website worth a visit for someone trying to find the perfect gown out of thousands of options.

It has a clear call-to-action. The CTA is “Shop Now, ” which spurs me to click to purchase the beautiful full-dress in the ad’s image.

13. Bustle Boosted Post

Facebook boosted post by Bustle

Here’s an example of a boosted post from Bustle, who promoted one of the new article on Facebook. Paying to “boost” a post you already posted organically to your Facebook Business Page can significantly advantage content that has mass appeal — versus a post that targets a specific segment of your audience. Bustle’s choice of boosted post here falls into that first category.

From Amazon’s vibrant neon sign in the photo, to the high number of examples appearing in the clause( 42, to be exact ), Bustle’s boosted ad is sure to pique the interest of many Amazon and Bustle followers.

Why This Ad Works

It’s visual. Lots of people are familiar with the Amazon Prime logo, but not in neon lights in a window display. It established me do a double-take while scrolling through Facebook.

It’s relevant. As we’ve already learned from earlier instances, I like shopping on Amazon and likewise speak Bustle, so this article is an association of those two behaviors.

It’s valuable. “Brilliant” is a strong adjective to describe products, which constructs me curious to learn more about purchasing them.

It has a clear call-to-action. The ad entices me with information about useful and “brilliant” gadgets I can get provided with my entrance within two days, which I’m happy to click to learn more about.

There you have it: A roster of all the different types of Facebook posts and a few examples of awesome ones from all different labels. The Facebook Ads Manager platform will march you through how to determined these up with simple, step-by-step instructions — so don’t feel overwhelmed. Or, watch this short video for gratuities on creating and optimizing Facebook ads.

Note for HubSpot clients:

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reporting into the

HubSpot Ads

App to stir the declaration and analyzing your publicize ROI easier. You’ll be able to easily realize which Facebook Ads make leads-in and increase your ROI without having to analyze the data yourself. You can also use this integration to edit Facebook Ads from immediately within your HubSpot portal. Customers can sign up to

test this integration here


Now, stop reading and start creating.

Want to see how HubSpot uses Facebook? Like our Facebook Page here.

FB Ad Examples

Facebook Ad Examples

Read more: blog.hubspot.com

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