With Kate Young as Creative Consultant, BCBG Is Trying to Rebrand Itself for Spring 2019

There’s no question that BCBG Max Azria is entering a completely different market at the beginning of 2019 than the one it once dominated; as the world of mall retailers began to struggle in the late aughts, so too did the celebrity-beloved brand. In just the past few years, there were store …

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