In a blog post Thursday, Facebook CEO Mark Zuckerberg outlined his company’s plan to tackle the biggest issues the company faces in its battle against viral misinformation and prohibited content. The second in an end-of-year serial, the post sketches the company’s blueprint for “Content Governance and Enforcement.”
Throughout the post, Zuckerberg accentuated the company’s focus on “proactive enforcement” of its policies and its reliance on carefully trained, artificially intelligent to systematically see and even take down problematic content before it’s shared. By the end of 2019, the company contends its AI should be sophisticated enough to identify “the vast majority” of problematic content such as fake reports and instances of self-harm or dislike speech.
Facebook likewise plans to target what it refers to as “borderline content, ” or content provocative enough to toe the line of what’s prohibited without inevitably warranting removal. Zuckerberg explained that closer to this policy path content falls, the greater commitment it garners, thus incentivizing polarizing and sensationalist content. To prevent current trends, Facebook is calibrating its AI systems to catch borderline content before it goes viral and limit its distribution.
With this new objective in brain, Facebook especially hopes to target clickbait and posts that spread misinformation. Its approach isn’t limited to news, either. Photos that skate dangerously close to nudity or posts with offensive language merely short of hate speech were pennant by these system changes and subsequently saw refusing distribution.
Zuckerberg emphasized that Facebook’s ongoing struggle with mete content isn’t be settled by simply moving the threshold of what’s considered acceptable. “This engagement motif seems to exist no matter where we draw the line, so we need to change this incentive and not just remove content ,” he wrote.
Additionally, Zuckerberg announced the development of an independent group to oversee the appeals process for content consumers argue was mistakenly pennant. The company is simply beginning to decide the makeup and criteria of this form, but it plans to begin receiving international feedback by the first half of 2019 and roll out an proven group by the end of next year.
“Over time, I believe this figure will play an important role in our overall governance ,” Zuckerberg said.” Simply as our board of directors is accountable to our shareholders, this figure would be focused only on local communities .”
The CEO’s post comes a day after a scathing New York Timesreport detailing Facebook’s attempts to deflect a negative image made recent scandals, most notably Russian interference during the 2016 election and the exposure of 87 million users’ information to Cambridge Analytica. According to the Times, Facebook launched a campaign to alter the public’s rage away from itself and toward Apple and Google by financing critical sections about the competitive tech giants.
H/ T the Verge
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