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With Europe’s General Data Protection Regulation( GDPR ), a set of rules who are able to fundamentally flip the ties between massive tech corporations that gather data, and the users they gather it from, is in force this year, data privacy and online utilization has been on everyone’s mind.
As marketers, we’ve get hundreds of emails, we’ve read articles on Zuckerberg and the Cambridge Analytica Privacy Scandal, and we’ve worked hard to educate our patrons on what this increasing places great importance on data protection and privacy means for their digital marketing efforts.Because this topic has been front and center in the news, it’s not surprising that people all over the world had become increasingly worried about how they can protect themselves and their data online. In reality, this has become such a red-hot topic that pro-privacy search engine DuckDuckGo has hit 30 million daily searches just a year after reaching 20 million — a year-on-year further increase 50% .
But let’s back up two seconds …
What’s DuckDuckGo?
Simply threw — DuckDuckGo is a pro-privacy search engine alternative to Google.
Whereas Google employs cookies to track users’ online action in order to serve them up relevant ads and content, DuckDuckGo does not way and profile users.
Instead, it displays ads that are based immediately on the keyword that is being scoured for at the time of the search.
Using this approach means that the company has no need to reap – or save – user data.
DuckDuckGo is pro-privacy on purpose, and prides itself on not accumulating or sharing your personal information , not storing your search record, or even tracking you in or out of private browsing mode.
And the popularity of the search engine is growing — “We’ve been growing by approximately 50% a year fairly consistently so at a macro grade it isn’t too surprising, only the numbers are getting bigger! That told you so has been even increased on top of that this year, especially in the past 2 month. We are growing everywhere though it is a bit more in the US in the past few months.” – founder Gabriel Weinberg tells TechCrunch .
Statistics like this are clear benchmarks that users are focusing more on retaining their personal information private. Imparted DuckDuckGo’s recent momentum, I would expect this tendency to strengthen over day.
Should you optimize your content for DuckDuckGo?
At this stage, there’s no need to blow up your marketing strategies and alter your focus to optimizing for DuckDuckGo.
With over 70% of the search market share, Google is undoubtedly the more popular search engine and right behind that, is Bing.
In fact, as of September this year, DuckDuckGo was rolled as the 7th most popular search engine.
Having said this, DuckDuckGo is growing rapidly in market share and it wouldn’t surprised to see me if more pro-privacy platforms began popping up in the next few years. As day keep moving forward, it’s going to be important to keep an eye on this platform( as well as others that may crop up) and identify opportunities that you can optimize for it – and for consumers that don’t want to share their personal information.
Read more: impactbnd.com
