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Feature: The Unlikely Story Of Sega And Nintendo’s Early Coin-Op Alliance

Before they were enemies…

They didn’t call it a ‘console war’ for nothing; the titanic struggle for domination of the living room that took place between Sega and Nintendo in the 1990s has gone down as the stuff of video gaming legend. The two companies fought tooth and nail during the 16-bit era, with the SNES and Mega Drive (Genesis if you’re in North America) selling millions of units between them and kickstarting an interactive entertainment revolution all over the globe. But the animosity between the two firms was striking; Sega fired pot shots at Nintendo in its advertising campaigns while Nintendo took delicious satisfaction in throwing Sega under a bus during the 1993 Senate hearings on the issue of video game violence. There was, at this time, no love lost between the two competitors.

Read the full article on nintendolife.com

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