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The BBC’s “Panorama” documentary has investigated how tech giants like Facebook, Twitter and Snapchat get their users hooked.
The show spoke to Silicon Valley insiders who claim that social media companies deliberately engineer their platforms to be addictive.
Facebook said it is working with third parties to find out whether a habit-forming interface can impact people harmfully.
Silicon Valley insiders have told the BBC how tech firms, including Facebook, Snapchat, and Twitter, deliberately engineering their platforms to foster addictive behaviour.
Aza Raskin, the inventor of the infinite scroll feature which allows you to endlessly scroll down your newsfeed or timeline, said: “It’s as if they’re taking behavioural cocaine and just sprinkling it all over your interface. And that’s the thing that keeps you like coming back and back and back.”See the rest of the story at Business Insider
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