{"id":35776,"date":"2019-12-19T08:44:03","date_gmt":"2019-12-19T08:44:03","guid":{"rendered":"https:\/\/ismartnetwork.co.uk\/?p=35776"},"modified":"2019-12-19T08:44:03","modified_gmt":"2019-12-19T08:44:03","slug":"after-widespread-backlash-hallmark-will-bring-back-the-lesbian-wedding-ad","status":"publish","type":"post","link":"https:\/\/ismartnetwork.co.uk\/?p=35776","title":{"rendered":"After widespread backlash, Hallmark will bring back the lesbian wedding ad"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"After widespread backlash, Hallmark will bring back the lesbian wedding ad\" src=\"https:\/\/mondrian.mashable.com\/lead-img-hallmark-channel-lesbian-gay-wedding-ad-zola.png\" \/><\/p>\n<p>Earlier this week, the <a href=\"https:\/\/mashable.com\/article\/hallmark-channel-pulls-lgbt-couple-ad\/?utm_campaign&#038;utm_context=textlink&#038;utm_medium=rss&#038;utm_source\">Hallmark Channel drew four ads<\/a> for wedding website Zola because they featured a same-sex couple, deflecting to pressure from conservative group One Million Mommies. Now it seems Hallmark is bending back the other way, pledging to reinstate the blushing brides after widespread backlash.<\/p>\n<p>A Hallmark Channel spokesperson initially told the <a href=\"https:\/\/www.nytimes.com\/2019\/12\/13\/style\/hallmark-channel-ads.html\">New York Times<\/a> the ads&#8217; removal was due to a company policy &#8220;not to air overt public displays of affection in our sponsored circular, regardless of the participants.&#8221; <\/p>\n<p>However, Zola disputed this claim.<\/p>\n<p>&#8220;The only difference between the commercials &#8220;thats been&#8221; pennant and the ones that were approved was that the commercial-grades that did not gratify Hallmark&#8217;s standards included a lesbian couple kissing, &#8221; Zola&#8217;s chief marketing officer Mike Chi told the <a href=\"https:\/\/www.hollywoodreporter.com\/news\/zola-pulls-ads-hallmark-channel-network-censored-same-sex-commercials-1262792\">Hollywood Reporter<\/a>. &#8220;Hallmark approved a commercial where a heterosexual pair kissed.&#8221; <a href=\"https:\/\/mashable.com\/article\/hallmark-channel-lesbian-gay-wedding-ad-zola\/\">Read more &#8230;<\/a><\/p>\n<p>More about <a href=\"https:\/\/mashable.com\/category\/lgbtq\/\">Lgbtq<\/a>, <a href=\"https:\/\/mashable.com\/category\/hallmark\/\">Hallmark<\/a>, <a href=\"https:\/\/mashable.com\/category\/hallmark-channel\/\">Hallmark Channel<\/a>, <a href=\"https:\/\/mashable.com\/category\/zola\/\">Zola<\/a>, and <a href=\"https:\/\/mashable.com\/category\/one-million-moms\/\">One Million Moms<\/a><\/p>\n<div style=\"clear:both;\"><\/div>\n<p>Read more: <a href=\"https:\/\/mashable.com\/article\/hallmark-channel-lesbian-gay-wedding-ad-zola\/\">mashable.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this week, the Hallmark Channel drew four ads for wedding website Zola because they featured a same-sex couple, deflecting to pressure from conservative group One Million Mommies. Now it seems Hallmark is bending back the other way, pledging to reinstate the blushing brides after widespread backlash. A Hallmark Channel spokesperson initially told the New &hellip;<\/p>\n","protected":false},"author":1,"featured_media":35777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[20446,19562,20447],"class_list":["post-35776","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-uncategorized","tag-hallmark","tag-lgbtq","tag-zola"],"jetpack_featured_media_url":"https:\/\/ismartnetwork.co.uk\/wp-content\/uploads\/2019\/12\/2019%252F12%252F16%252Ff2%252F3ee1ff21207345999f76a4da2f410aed.29193%252F1200x6301576745044.png","_links":{"self":[{"href":"https:\/\/ismartnetwork.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/35776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ismartnetwork.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ismartnetwork.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ismartnetwork.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ismartnetwork.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35776"}],"version-history":[{"count":0,"href":"https:\/\/ismartnetwork.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/35776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ismartnetwork.co.uk\/index.php?rest_route=\/wp\/v2\/media\/35777"}],"wp:attachment":[{"href":"https:\/\/ismartnetwork.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ismartnetwork.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=35776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ismartnetwork.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=35776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}