You know what email is and you know what marketing is- so why is email marketing so hard to get right? It shouldn’t be. And it won’t be after you read this article. If you think email marketing can help you grow your online business, you’re right. In terms of …
Read More »How a Video Library Can Help Power Every Part of Your Business
There comes in a time in every marketer’s career when they involuntarily screaming, “Save us from cat videos! ” Okay, perhaps they don’t use those precise terms. But they do sway their fist at YouTube for sucking prospects down a time-wasting vortex. It usually happens when marketings presidents throw a …
Read More »Doritos Takes a Chance with the Backstreet Boys
The #NowItsHot push by Doritos debuts with Chance the Rapper and the Backstreet Boys remixing I Want It That Way for its Super Bowl ad. Doritos, under the Frito-Lay division of PepsiCo, has announced the roll-out of its Super Bowl push which includes a spot scheduled to air at the …
Read More »MRM’s New & Notable: Inspiring Creativity, Bindi for Breakfast and the Who-Tel Bar
Modern Restaurant Management( MRM) magazine’s New& Notable column features brand-new products and services as well as eatery, food-service and hospitality company report and events. Send items to Barbara Castiglia at bcastiglia @modernrestaurantmanagement. com. CORE Founders’ Dinner Children of Restaurant Employees( CORE )– a nonprofit grant support to children of food …
Read More »6 Tips to Increase Your Hotel Department Scores
Department ratings largely characterize how the public beliefs your belonging. Low-toned ratings normally coincide with low-toned ratings and fewer bookings. I think we speak for everyone when we say that’s the last thing you want. So how can you ensure your department ratings are as high as possible? We’re sharing …
Read More »Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing Teams Should Know
No one likes to think they’re being influenced by others when they buy something or make a career choice. We’re all individuals with independent thoughts, right? The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, …
Read More »Marketing & the World Cup: 5 Campaigns Proving They’re a Match Made in Heaven
You know what – I’ll admit it, here and now. *Deep breath* I’m one of those people… Yes, one of those advertising-loving nut jobs who refuses to go to Super Bowl parties so that I can sit in silence and actually watch the commercials. Don’t get me wrong, the sports …
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